Apex Legends has quickly become the jewel in EA's crown, after astonishing plater numbers for the Fortnite-rival battle royale. And any players will be glad to know that EA has plenty of Apex Legends loot to give away this Amazon Prime Day.
The online retailer Amazon is set to unleash a horde of deals in the coming weeks in the run to – and certainly during – this year's Prime Day sales. Through the partnership with EA, there will also be a number of skins, items and goodies for Apex Legends and various EA Sports games.
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Anyone with a Twitch Prime account is eligible for the free content, meaning you'll need to have subscribed to Amazon Prime and connected it to your Twitch.tv profile.
As of July 3, that includes an "exclusive Legend skin and weapon skin" for Apex Legends, with more skins and content available throughout July and August – and unspecified gifts through "multiple EA Sports titles".
It seems like most, if not all of it will be cosmetic items, rather than anything that gives an unfair advantage on the battlefield, and we're yet to see the designs – though part of us wants something as delightfully naff as a corporate Amazon Prime logo. Either way, it should provide some alternative looks for those wanting to stand out from the pack.
Amazon will be going big on celebrations on July 13 with an eight-hour live-stream on Twitch Prime, kicking off at 6pm BST / 1pm EST / 10am PT, with the likes of gold-medallist Mo Farah and footballer Thierry Henry competing on the virtual playing field.
With a concert headlined by Dua Lipa and Taylor Swift a few days before, it's clear Amazon is looking to make this year's Prime Day as big an event as it can.
You, me, and Prime
The Twitch.tv streaming site is a hugely popular hub for watching and sharing game playthroughs or competitive play, with a number of perks when upgrading your account with an Amazon Prime subscription.
Alongside the addition of faster delivery (not necessarily one-day) and Prime member-exclusive deals, you also get access to the Amazon Prime Music and Amazon Prime Video services, as well as free monthly games through the Twitch.tv platform.
A number of new skins might not excite everyone, but we recommend keeping an eye out for deals or giveaways that do take your fancy. With Amazon dealing in everything from music and films to smart speakers and e-books, there'll likely be something for you when Amazon Prime Day hits on July 15-16.
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Henry is a freelance technology journalist, and former News & Features Editor for TechRadar, where he specialized in home entertainment gadgets such as TVs, projectors, soundbars, and smart speakers. Other bylines include Edge, T3, iMore, GamesRadar, NBC News, Healthline, and The Times.