Now that Black Friday deals are in the rearview mirror, it's time to get ready to shop Australia's Boxing Day sales. The last couple of years (in 2023 and 2024), nearly every Aussie retailer kicked off Boxing Day sales on December 22, and that's all thanks to Amazon starting on that date. I'm expecting something similar this year too, although I am seeing Boxing Day deals already show up.
The Good Guys is advertising flash sales with Boxing Day labelling, while Dyson has already slashed up to 55% off select products in its 'holiday' sale. There's a bit of time yet and I absolutely wouldn't recommend you use these early Boxing Day deals to shop for last-minute Christmas gifts – unless you're planning on using the click-and-collect option, you might be pushing the envelope for delivery windows.
Best early Boxing Day 2025 deals
Boxing Day sales 2025: key information
What date do Boxing Day sales in Australia start in 2025?
Officially, Boxing Day is the very next day after Christmas on December 26. Following the festive season, a bunch of retailers offer up solid discounts to make way for new stock arriving in the new year. It was once a single-day shopping experience, ending at midnight on December 26, but that’s changed in the last few years.
More and more retailers are kicking off their Boxing Day sales earlier in December – for example, the Amazon Boxing Day 2023 and 2024 kicked off on December 22 – meaning you can shop these offers leading up to and on Christmas Day if you really want to.
Similarly, the deals often run past Boxing Day towards the new year, but you might miss a bargain if you wait too long as stock could sell out earlier in the sale.
We recommend keeping an eye on the Boxing Day sales from December 18 if you’re keen to snatch a bargain, so long as it doesn’t interrupt your festive celebrations. The Boxing Day sales are a little too late for a last-minute Christmas gift, but are one last chance to nab a bargain before the year’s end.
When do the Boxing Day sales end and January sales begin?
The distinction between Boxing Day sales and January sales are a bit blurred – some retailers switch Boxing Day over to January sales once December 27 arrives, while others will run Boxing Day offers right up until the new year.
It’s still a good plan to get in early for the retailers you want to shop from, as well as the products you want to score – once stock has run out it might not be available again in the January sales.
What is Boxing Day in Australia?
Originating from the 1980s, Boxing Day sales has been a long running tradition in Australia for over 40 years. Before online shopping, customers would wake up early to get in store and snatch up the best deals on December 26 before they ran out.
Brick-and-mortar stores such as David Jones and Myer were often packed during Boxing Day, but since the inception of online shopping, you no longer have to brave the crowds to get a good deal on the day.
You’ll still want to get in early if you want to make sure you get the deal you desire, even online – stock could be extremely limited or you might only have a short time to snatch a bargain in flash sales. Though we recommend planning ahead by creating a shopping list of most wanted items and what price you’re willing to pay to avoid buyer’s remorse from a spontaneous purchase.
Some sellers won’t do store-wide discounts, often opting to highlight selected products in the Boxing Day sales. But anything and everything is prime for a bargain – so keep your eyes peeled on what you want, you could grab it for a fantastic price come December 26.
Is it better to shop during Black Friday or Boxing Day?
There’s a few things to consider when comparing Black Friday and Boxing Day – firstly, are you hoping to grab a Christmas present on sale? If so, Black Friday is by far the better day to shop, as you definitely won’t get your Boxing Day purchase before Christmas, and it might not even arrive until the new year.
Secondly, it can depend on what you’re looking for, though this has changed a lot in the previous few years. Boxing Day was traditionally a great shopping event for fashion and homewares, whereas Black Friday was the best time for tech, particularly new TVs, headphones and smartwatches – this is now no longer the case.
Now you can often find big tech discounts on Boxing Day as well. Whether you’re holding out for a saving on Apple iPhones, Microsoft Surface laptops, LG OLED TVs, Sony headphones or anything from big brands, Boxing Day could deliver some of the biggest savings to close out the year.
Which stores have the best Boxing Day sales in Australia?
- Amazon: deals on smart home tech, phones, headphones and more
- Bose: discounts on first-class audio plus use our exclusive coupon code
- Breville: take an extra 10% off with our exclusive code BREVFUTURE10
- Dell: save 13% on XPS and Alienware machines with code FUTURE13%
- Dyson: savings on the best cordless vacuums cleaners
- eBay: bigger discounts if you're an eBay Plus member
- HP: save on Pavilion, Envy and Omen laptops
- Kogan: low-cost own-brand items and discounts on big brands
- Lenovo: up to 55% off select Lenovo laptops and 2-in-1s
- Myer: save on travel tech and home appliances
- Lovehoney: up to 70% off selected items
- The Good Guys: discounts on whitegoods, laptops, phones and more
- The Shaver Shop: up to 70% off personal grooming tech
Boxing Day sales 2025: our predictions
With the new year on the horizon, Boxing Day is a great chance for retailers to clear out older stock – which means it’s a fantastic time for shoppers to find a bargain. You might not see offers on newly released products like we did during Black Friday, but don’t look past the offers that might pop up later in December – some of these will likely be on products that still appear in lists like the best TVs, best phones and best headphones.
TV deals
If you’ve been holding out for a deal on a new TV, the Boxing Day and January sales are a great chance to save on one. Appliance Online, Appliance Central, The Good Guys and JB Hi-Fi are the top retailers you’ll want to keep an eye on for a TV deal though other sites like eBay will likely offer up some discounts as well. Meanwhile, you’re not likely to find a good TV deal on Amazon, though you could find one of the best soundbars on sale there if you’re after one of those instead.
Typically, the TV deals on Boxing Day have been best on the latest releases the year prior, so you can generally find OLED and QLED displays snatching up big discounts. But if you’re not keen on spending the big bucks, the deals tend to go down the range to some mid-range and budget models as well – so there’s likely to be a TV for any need or budget, but we won’t know exactly what’s on offer until Boxing Day is here.
Don’t worry gamers – you’re likely to be well catered to as well. Whether you own a PS5 or an Xbox Series X, you’re likely going to find a deal for a TV to game on. If trends follow previous years, we'll definitely see our favourite TV, the LG C5 OLED, on sale.
Computing and laptop deals
Boxing Day might not have the reputation Black Friday or EOFY sales do for discounts on laptops, but we still expect to see a few pop up in this sale. Lenovo, Dell, HP and Microsoft are all in prime position to offer laptops directly from the source on December 26, though third-party sellers like JB Hi-Fi, Mwave and The Good Guys might slash the price on different models, including gaming laptops and 2-in-1s.
Headphones, tablets and phones
Black Friday and Cyber Monday in 2025 offered up a stack of headphones, from some of the best wireless earbuds to chunky noise-cancelling cans including the Sony WH-1000XM4 and the Bose QuietComfort Ultra Headphones (Gen 2), and it’s pretty likely headphones of all sorts will get the Boxing Day sale treatment as well.
Tablets were a bit of an enigma in the November sales – all of Amazon's current Kindles were at an all-time low in November, but there was a distinct dearth of iPads and Android tablets going at big discounts. And one of the iPads was out of stock real soon too.
The expectation is that stocks will be renewed by the time Boxing Day comes round and if you do see a price drop you like on a tablet you want, you'd best pick it up soon.
As for smartphones, we’re not likely going to see iPhones get huge discounts, especially the iPhone 17 family, but we could see some Android handsets coming down in price, especially if Black Friday was any indicator. Watch out for Google Pixels, both the most recent and older models, as well as handsets from Samsung and Motorola. Older foldable phones are prime for a discount, especially from sellers on eBay, though we are unlikely to see any offers on the latest ones.
Health and fitness
New year, new resolutions – and if your health and fitness are the main concern in the new year, Boxing Day and January sales could be a good chance to nab some tech to support these goals. Retailers know January is the time when a lot of people kick off a new fitness journey and take this opportunity to cash in by offering up some big bargains on smartwatches and fitness trackers.
We've seen plenty of offers on Garmin outdoor watches this year, but other smartwatches have not taking much of a deal spotlight, even in November this year. There might be offers on Withings ScanWatches and they're very good investments as they have ECG monitoring at a decent price.
The first ever discounts on the latest Apple Watches (specifically the SE 3 and Series 11) were offered during Black Friday and while those discounts will be matched, we don't think the offers will be better for Boxing Day. Samsung users might get lucky with bigger discounts on the latest Watch 8 series.
How do I get the best deals during Boxing Day sales?
With sales like Boxing Day, it’s pretty easy to get overwhelmed with the large volume of deals on offer. To avoid spontaneous shopping we recommend planning ahead – whether it’s picking out the items you want to score ahead of time, or making sure you get in early if you want to shop in store, a plan will help you save both time and money during the sale.
Once you know your budget, try and stick to it – if your desired item doesn’t come down in price and you can wait a little longer, you might find the January sales or other early 2025 sales deliver the discount you’re seeking. With the cost of living looming over every dollar spent, knowing what you’re able and willing to spend ahead of time will help you avoid the dreaded buyer’s remorse.
On the flipside, if you’re wanting to stock up for back to school, Boxing Day could be a good opportunity for that, though you’ll get more chances to save throughout January as well – which could give you a bit of budgeting buffering especially after Christmas.
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