So the UE32D5000 is easy to use and light on features, but how does it perform? Very well, actually. What strikes you first is the remarkable vibrancy of its images, which really bring out the best in bright, colourful CG-animated movies and day-to-day Freeview fare. It's the sort of brightness level that screams 'watch me' but doesn't make the image seem washed out or pasty.
That's backed up by a wonderfully judged colour palette, which remains realistic at all times and doesn't suffer from any blocky gradation as one tone blends into another. These strengths are obviously at their clearest when playing a hi-def Blu-ray disc, which looks crisper and more detailed than you might have expected from such an affordable TV. The clarity with which it renders fine textures and patterns is masterful, giving images an excellent sense of depth, and that unmistakeable high-definition stamp of quality.
When the light fades, the good work continues. Although this isn't the finest contrast performance we've seen, dark scenes look clearer than expected, shedding light (so to speak) on the most intricate details and background objects. Try playing around with the unusual Shadow Detail adjustment in the Picture menu and there's a subtle improvement in dark scene visibility.
Black objects also convince – the UE32D5000 is capable of producing a believable black tone when called for, free from that misty greyness that can blight LED sets. The only real issue during these dark scenes is that the backlight isn't as uniform as it should be, but that's not something that will greatly distract from your viewing enjoyment.
And fans of sport or gaming will be pleased to know that the UE32D5000's motion processing is smooth, keeping smudgy image lag at bay and maintaining the visibility of small, fast-moving objects. There are hints of pixel shimmering when the camera moves quickly and a slight drop in sharpness, but it does avoid horrible picture break-up and judder – which is a remarkable achievement given that we've seen sets costing twice as much that lose the plot when the picture gets too busy.
Standard-definition pictures look impressive too, showing the usual signs of MPEG blocking in places, but slick upscaling combined with that superb brightness and colour handling, make them look generally smooth and vibrant. While watching BBC One, ITV One and Channel 4 we couldn't suppress our disappointment that there wasn't an HD equivalent to flip over to, given how used we've got to the extra sparkling detail that Freeview HD channels can bring.