With Photokina only a few weeks away the camera rumors are coming thick and fast, with some big announcements expected next month.
If you haven't heard of it, Photokina comes round every two years and is the photography industry's biggest trade fair, with manufacturers from across the globe descending on the Cologne International Expocentre in Germany to showcase their latest kit.
With this in mind, it's time for an all-new camera rumors article, combining the latest industry gossip, emerging trends in the digital photography market and our own tech insights into what each of the major camera makers can do – and what they might do next.
Canon rumors: Now we've seen the EOS-1D X Mark II, the next big announcement has to be the EOS 5D Mark IV, not to mention the EOS 6D Mark II. Will we finally see Canon get serious with mirrorless?
Nikon rumors: With the 50Mp Canon EOS 5DS and 42.4Mp Sony A7R II stealing some of the thunder of the 36.3Mp D810, we expect Nikon to fight back with the D820 (or maybe D850), while a D5X shouldn't be discounted. We could also see a replacement to the under-loved retro-inspired Df, but perhaps this time it could be mirrorless. At the other end of the range, the entry-level D3300 is now over two years old and ready for an update. That leaves the Nikon 1 mirrorless system, with one launch in the past two years.
Sony rumors: Sony's A7-series of mirrorless cameras are all relatively new, but there is talk of a new A9 flagship model aimed at professionals, possibly with a 70Mp+ sensor. With all this attention focused on mirrorless, Sony's DSLR-style SLT cameras have been somewhat overlooked, and with the exception of the rather forgettable A68 last year, things have been a little quiet in that area. Are we going to see another SLT this year?
Fuji rumors: Fuji's classic X100 compact is surely due for an upgrade too, perhaps re-emerging as a brand new X200. There are also rumors that we might even seen a medium format camera from Fuji as well.
Panasonic rumors: A new Panasonic GH5 is our top tip for 2016 – Panasonic has enjoyed a lot of success in professional circles with the GH4 and its 4K video capabilities, but with Sony in particular catching up, so Panasonic will surely have to react.
Olympus rumors: The OM-D E-M1 is the oldest camera in Olympus's line-up of OM-D cameras, and good though it still is, the others have closed the gap – the E-M5 Mark II in particular. Olympus will want to put this right with the OM-D E-M1 II.
GoPro rumors: The GoPro Hero4 Black is a hard act to follow, but growing competition from rival action cam makers will surely spur GoPro into launching the Hero5 – and we should expect another leap forward in video processing power.
There are a couple of major battles going on in the photography market at the moment – and it means that this is an exciting time for anyone interested in cameras.
This highly competitive marketplace means there's increasing speculation about what camera manufacturers will be launching over the coming months, and while we can't say exactly what's on the way, we have a few ideas ourselves.
We've taken a look at all the main rumors doing the rounds, and while some are fairly predictable upgrades to current cameras, it can be a bit more tricky in other cases, where we've had to sift the genuine leaks from the wild speculation.
So let's take a look at what we think we might see from the major manufacturers in the not-too-distant future…