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Japan price war drives iPhone to lowest ever cost

Data packages slashed to offer world's cheapest iPhone plan

August 31st 2008 | Tell us what you think [ 2 comments ]

iphone

Owning an iPhone in Japan costs just over a tenner

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Barely three weeks after cutting the minimum price of owning an iPhone, sole Japanese carrier Softbank has whipped out its red pen again and pushed the Apple handset to a new low.

Lucky Japanese iPhone 3G owners can now get hold of the device for as little as ¥2,324 (£11.70) a month, making it the cheapest place in the world to own the new phone.

Data to the fore

The move comes as rival carriers in the country battle to retain customers, with a strong focus falling on offering cheap data plans as blogging and viewing PC websites on phones become popular.

Softbank announced the cut two days after market leader NTT DoCoMo offered a similar price for use with its handsets. All major networks began the price war in earnest last year with rock-bottom prices for monthly voice plans.

 

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iveoles


September 1st 2008

2. Also here's a link to the English news story

http://www.softbankmobile.co.jp/en/news/press/2008/20080805_02/index.html

Clearly states ¥2,990 a month not ¥2,324.

That makes it £15.38 at current rate.

TechRadar could do a little bit of research before posting stories.

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iveoles


September 1st 2008

1. Is there any way of buying one and importing it over to the UK?

Could you change the language interface after unlocking it?

Would make for a very cheap iPhone even on an 18-month contract.

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