MPH - or Mobile Pedestrian Handheld - is due to revolutionise US mobile TV, Paik said, bringing live digital broadcasts to mobile phones, notebook computers, personal media players, GPS units, and in-car TV sets.
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"LG's new MPH technology is TV to the power of three," Paik said at LG's keynote at CES 2008 this morning. "It allows high speed mobility for users, high-definition quality programming, and multicast variety for broadcasters."
MPH - "the most exciting mobile broadcast TV offering for consumers" - will support Digital Video Broadcasting - Handheld (DVB-H) technology, which has already been adopted as the European mobile TV standard.
MPH will offer plenty of US national and time-sensitive local content, Paik said. The form factors are still under wraps but Paik showed off some minimalist-looking USB dongles and media players.
LG promised the MPH technology would be low-cost, as existing TV powers would be able to transmit mobile TV signals with an additional MPH exciter.
"We expect to see a number of MPH receivers in a range of form factors from a variety of manufacturers next year," Paik said.