YouTube is coming under increasing pressure from the likes of Hulu and even Facebook, as the video market's dominant force is finally given a run for its money.
ComScore's latest figures show major growth for Hulu – a television catch up and on-demand service that has become a huge hit, particularly in the US, and Facebook video over the pond.
YouTube's dominance is still clear, however, with the Google owned video site receiving a whopping 1 billion views a day.
The video market is still growing at a huge rate – up 7 per cent in the US, and although the UK figures are not included, the likes of the BBC iPlayer and Sky Player are major players in Britain.
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Facebook's huge social networking audience gives it a clear advantage in terms of audience reach, and it will be interesting to see if the UK video market begins to see similar trends to the US.