Skip to main content

Amazon Black Friday deals 2019: today's best deals

Amazon Black Friday
(Image credit: Future)

Amazon is one of the biggest retailers all year round, but it's particularly strong whenever a sale rolls around. 

Although the big Amazon Prime Day deals from earlier this year may now be a distant memory, Amazon takes its Black Friday 2019 deals just as seriously. 

Plus it's official: the Amazon Black Friday deals will start to appear from Friday, November 22 and run through to Friday, November 29. That means Amazon is kicking off its Black Friday discounts a whole week before Black Friday

Before that though the early deals are trickling in. 

From what we've found out so far, there's every chance this will be the best year yet for the mega-retailer – and a range of early Amazon Countdown to Black Friday deals in the UK hint at some superb savings being offered up, wherever you are in the world on the big day itself.

We'll be covering all things Black Friday in the run-up to the big day with deals from all the best retailers around the world. Our discount-hunting specialists will be keeping an eye out for bargains on some of the most in-demand items and those hidden gems we think you'll love too.

Amazon Black Friday Countdown sale has kicked off in the UK

Amazon wants to squeeze as much out of the pre-Black Friday excitement as possible, and in the UK it's running the 'Amazon Countdown to Black Friday' sale to tempt a few coins from your pockets ahead of the big deals push.

It's a varied sale, taking in security items, appliances, phone and more: check out our top picks below.

The top early Amazon Black Friday deals

Ring Floodlight Cam: £249 £169 | at Amazon
Want to make your home more secure? This HD ring camera comes with floodlights attached to ensure anything being recorded on your porch is fully visible, with alarm and two-way talk features to boot. Available in black or white.View Deal

All-new Blink XT2: £99.99 £74.99 | at Amazon
You don't need to break £100 with this Blink security camera, for indoor or outdoor use. Comes with two-way audio, a two-year battery life, and Alexa compatibility.View Deal

Shark Cordless Stick Vacuum: £359 £199 | at Amazon
Shark often features in our best cordless vacuums guide, and this flexible vacuum stick is a great alternative to the market-leading Dyson vacuums out there – even if the battery life could be a bit longer.View Deal

Samsung Galaxy Buds: £139 £109 | at Amazon
Small, stylish, with more bass than you'd expect at their size – the Samsung Galaxy Buds are a solid choice for true wireless earbuds. Just don't expect the touch controls to be too responsive.View Deal

Samsung Galaxy S10 128GB: £799 £609 | at Amazon
Samsung's 2019 flagship smartphone goes big on the screen – with a corresponding price, too. You can now nab the 4G phone for almost £200 off, though you're getting the smallest storage model at only 128GB.View Deal

Ninja Foodi Pressure Cooker: £199 £129 | at Amazon
Pressure cook, air fry, slow cook, steam, sear/sauté, bake/roast and grill your food to perfection in this all-in-one multi-cooker, and now it's even lower in price at £129!View Deal

In addition, Amazon's Music Unlimited service is already seeing heavy discounts:

Amazon Music Unlimited 4 months | $0.99 at Amazon
With a library of over 50 million songs and direct integration with all your Amazon Echo devices, Amazon Music Unlimited offers a streamlined and expansive music streaming experience. While the quality is on par with Spotify, the ease of use with Alexa and price difference for Prime members makes Amazon Music a great subscription for Echo smart speaker owners. And for four months, you can enjoy everything AMU has to offer at just 99 cents! Offer expires January 6.
View Deal

Amazon Music Unlimited 4 months | £0.99 at Amazon
UK listeners can also take advantage of this amazing deal - nabbing four whole months of Amazon's 50-million song strong streaming service for under a pound. You don't need to be a Prime member to take advantage, but you do need to be a new Amazon Music Unlimited customer. Offer expires January 6.

View Deal

And if you're an avid Kindle reader in the UK, you can get a 3-month free trial on Amazon's Kindle Unlimited reading offer, too:

Amazon Kindle Unlimited 3 months | Free at Amazon UK
You can enjoy three months of Kindle Unlimited free thanks to this extended trial period from Amazon. You'll get completely free access to over 1 million Kindle Unlimited titles, as well as the Audible narration that accompanies many. If you don't want to spend the £7.99 a month after the renewal date, be sure to cancel the subscription before the time runs out.
View Deal

Smartphone, iPad and Fire tablet deals

Samsung Galaxy S10: at Amazon | SIM-free | 128GB | Prism Black | £799 £614.95
This is the most affordable price we've seen for the smallest storage option of Galaxy S10. It will help you get into the S10 ecosystem for a lower price, giving you access to the great camera, beautiful screen and long-lasting battery.View Deal

Samsung Galaxy S10 Plus: at Amazon | SIM-free | 128GB | Prism White | £899 £739.99
Pick up the beautiful pearly white Galaxy S10 Plus for 18% off. The 128GB model gives you access to the device for its lowest price, instead of shelling out more than £1,000 for the biggest options.View Deal

Honor 20 Pro: at Amazon| SIM-free | £549.99 £449.99
If you're after a phone with an impressive camera but you don't want to be paying flagship prices, the Honor 20 Pro is designed for you. £100 off over Black Friday is a significant discount as well making it one of the best deals in phones right now.View Deal

Oppo Reno 10x Zoom: at Amazon | SIM-free | £699 £459
As of writing, the Oppo Reno 10x Zoom sits at eighth spot on our list of the best phones available right now; its novel pop-up section, fantastic cameras and beautiful screen make it a great phone. For a whopping third off, this is probably the cheapest a phone from that list will get all year.View Deal

Honor 10 Lite: at Amazon | SIM-free | £199.99 £149
One of our very best cheap phones is now even less thanks to this pre-Black Friday deal that brings it below the £150 mark. In our full review, we praised the phone for its striking design - especially considering other devices at this price - as well as it having lots of storage on board.View Deal

Samsung Galaxy S10: at Amazon | SIM-free | 512GB | Prism Black | £999.99 £809
If you want the max size available for the base Galaxy S10, this is what you're looking for, as its 512GB should be more than you need. With it, you can take all the great pictures you want without having to worry about running out of room.
View Deal

Samsung Galaxy S10 Plus: at Amazon | SIM-free | 512GB | Prism Black | £1,099 £899.99
While you can't get a 1TB Galaxy S10 Plus on offer, 512GB will likely be all you need, and at 18% off this is a great saving on the best smartphone you can buy. It's also your only option if you want a 512GB S10 Plus without paying full price.View Deal

Oppo Reno Z: at Amazon | SIM-free | £299 £199
The Oppo Reno Z is one of the best phones of the year for people on a budget, bringing many of the features (and the lovely design) of the Reno 10x Zoom to a more affordable model. It's now a third off, bringing the budget device even closer to your pocket.View Deal

iPhone 8 from Amazon.co.uk | SIM-free | £479
When it comes to budget devices, normally Apple wouldn't make the list, but the iPhone 8 has been steadily decreasing in price since release. Mixing affordability with high-level Apple specs, this will be ideal for the Apple fan wanting a cheap upgrade. Willing to go refurbished? Amazon can cut the price down to £308.59.
View Deal

OnePlus 7T from Amazon.co.uk | SIM-free | £549
Realistically, we're starting to fall out of the definition of 'budget phones' with this device. Coming in at £549, the OnePlus 7T might cost a lot more than the options above but considering what you get with this phone, that price tag actually feels pretty affordable compared to its competitors. It has a beautiful screen with a 90Hz refresh rate, incredible performance, a triple camera set-up - essentially too many great features to cover here. For more, read our full OnePlus 7T review.
View Deal

Nokia 105 from Amazon.co.uk | SIM-free | £15.33
In a world where phones easily exceed the £1,000+ price point, seeing £15.33 next to a phone looks more like a pricing error than an accurate cost. And yet, this is correct. Don't get us wrong, this is by no means a market leading phone - it has no camera, no browser capability and the screen is tiny. But come on, it's £15! Plus, the battery life seems to never end and its lightweight and small nature will be perfect for folk heading to festivals.
View Deal

Samsung Galaxy A10 from Amazon.co.uk | SIM-free | £123.78
Obviously, going from a price tag of just £15.33 all the way up to £123.78 seems like an astronomical price jump but the A10 is very much still a budget phone. That £100 or so jump up from the Nokia gets you a lot - a massive 34000mAh battery, a 6.2-inch LCD screen, a front and back camera, it even has a surprisingly powerful processor. For this price, you'll be hard-pressed to find anything better.
View Deal

Moto G7 Power from Amazon.co.uk | SIM-free | £159.95
The name gives this phone's secret super power away. With one of the largest battery's on the market, it can outlast the vast majority of flagships. It even has a pretty decent processor for gaming and streaming. But, at a price well under £200 and packed with a massive battery, expect a clunky and heavy device.
View Deal

Samsung Galaxy A40 from Amazon.co.uk | SIM-free | £178.99
Amazon's number 1 best seller in the SIM-free department and it is clear to see why. The Samsung Galaxy A40 comes in at £178.99 while still managing to offer a sizeable Full HD+ display, premium design, dual camera set-up and an impressive battery/processor. We'd argue that this will be the best option for you under £200.
View Deal

iPhone 8 from Amazon.co.uk | SIM-free | £479
Is it really a list of phones without Apple? When it comes to budget devices, normally no...Apple wouldn't make the list. But, the iPhone 8 has been steadily decreasing in price since we saw the release of the iPhone 11. Mixing affordability with high-level Apple specs, this will be ideal for the Apple fan wanting a cheap upgrade. Willing to go refurbished? Amazon can cut the price down to £308.59.
View Deal

OnePlus 7T from Amazon.co.uk | SIM-free | £549
Realistically, we're starting to fall out of the definition of 'budget phones' with this device. Coming in at £549, the OnePlus 7T might cost a lot more than the options above but considering what you get with this phone, that price tag actually feels pretty affordable compared to its competitors. It has a beautiful screen with a 90Hz refresh rate, incredible performance, a triple camera set-up - essentially too many great features to cover here. For more, read our full OnePlus 7T review.
View Deal

AirPods, headphones and speaker deals

Beats Solo3 Wireless Headphones £249 £189 on Amazon UK
While it's not as good as the its US counterpart, there's also a deal on the Beats Solo3 happening on Amazon UK that sees 24% off the headphones for a savings of around £60. View Deal

Apple AirPods (2019) with Charging Case £159 £129 at Amazon
Get the latest model Apple AirPods on sale at Amazon for £129.99. The rarely discounted earbuds include a charging case that provides hours and hours of playback or talk time from a single charge and £30 is the best deal yet.
View Deal

Apple Airpods (2019) with wireless charging case | £199 £169 at Amazon
That's the lowest price yet for the wireless charging case version of the newest Apple AirPods. You could save around £10 on Prime Day, but we're looking at a magnificent £30 discount today. We don't see Amazon (or its rivals) bettering this price anytime soon.

View Deal

Beats Powerbeats 3: £169.95 £99 at Amazon
With £70 off, these Beats headphones are ideal for anyone who wants to boost their workout without breaking the bank. Coming in a range of cool colours, you can also grab this deal from Very and Currys.View Deal

Samsung Galaxy Buds: £139 £109 | at Amazon
Small, stylish, with more bass than you'd expect at their size – the Samsung Galaxy Buds are a solid choice for true wireless earbuds. Just don't expect the touch controls to be too responsive.View Deal

Bose Home Speaker 500 | £399 £299 at Amazon UK
Amazon is offering the Bose Home Speaker 500 for under £300 ahead of Black Friday. Bose is renowned for its high quality speakers, and this is a great example. From wall to wall stereo sound from a single speaker to integrated Google Assistant and Alexa, this is a smart speaker with serious audio punch.
View Deal

PS4, Nintendo Switch and Xbox deals

Expect serious discounting on the Xbox One S and PlayStation 4 this year, especially in bundle form: we’re coming to the end of the current console generation and there will be a lot of price chopping this Black Friday.

Diablo III Eternal Collection: Nintendo Switch | Physical Edition | £42.99 £29.99 at Amazon
This is the lowest price we've seen Diablo III's Eternal Collection for Switch, with you saving £13 on Amazon's usual price of £42.99. However, it's possible we'll see this price matched (or come down lower) over Black Friday.View Deal

Overwatch Legendary Edition: Xbox One |Physical Edition | £29.99 £14.99 at Amazon
We seen Overwatch around this price last Black Friday but this is the cheapest we've seen it yet - though only by £1. It's worth picking up if you haven't yet, with an average saving of around £10.View Deal

Diablo III Eternal Collection: Xbox One | Physical Edition | £30.99 £16.99 at Amazon
This is by far the cheapest we've seen Diablo III on Xbox One. Usually the price sits around £38, with the cheapest being around £25, so grabbing the title for just £17 is a great bargain.View Deal

Resident Evil 2 Remake| Xbox One | Physical Edition | £19.99 at Amazon
Capcom's remake of Resident Evil 2 released in January this year but is easily one of 2019's best games. Usually priced upwards of £40, this offer from Amazon is not to be sniffed at.View Deal

Resident Evil 2 Remake | PS4 | Physical Edition | £19.99 at Amazon
Capcom's remake of Resident Evil 2 is one of the best horror games in years. Usually priced upwards of £40, this offer from Amazon is a decent buy. View Deal

Devil May Cry 5 | Xbox One | Includes 5 costumes |Physical Edition | £19.99 at Amazon
Devil May Cry is another of this year's biggest releases. Usually retailing for upwards of £25, we think grabbing a physical edition (with five costumes) for just £20 is a steal.View Deal

Devil May Cry 5 | PS4 | Physical Edition | £19.99 at Amazon
Devil May Cry is another of this year's best releases, a hack-and-slash game that brings back a classic series. Since you'll usually find it for closer to £25, getting the physical version for £20 seems like a bargain. View Deal

Red Dead Redemption 2 | Collectible SteelBook | Xbox One | £33.99 at Amazon
Red Dead Redemption 2 has been out for a year, but the average price still hasn't dropped below £30 (for the standard edition). Amazon is offering the Collectible SteelBook version for the price of the standard, making it the perfect time to pick up one of 2018's best games. View Deal

Mortal Kombat 11 Special Edition | Tom Clancy's The Division 2 Special Edition | PS4 | Physical Edition | £39.99 at Amazon
Amazon claims you save over £30 on this bundle but having a look around, it's more likely you're saving about £10. It's still a good deal for those who want some more action in their game library.View Deal

Laptop deals

Acer Aspire 5 $349 $308 at Amazon
The Acer Aspire 5 isn't the most powerful piece of kit on the market, but it doesn't need to be. For just $310, you can get a stylish laptop that can get you through everyday computing tasks like checking email and cruising through Facebook. You can even do Photoshop!View Deal

Acer Predator Helios 300 gaming laptop $1,199 $1,088 at Amazon
When you pull the Acer Predator Helios 300 out of your bag, everyone will know its a gaming laptop, but with an Intel Core i7 processor and GTX 1660 Ti graphics, that lack of discretion is totally worth it. Plus, you can save $100 right now on Amazon.  View Deal

Apple MacBook Air 2019 Intel Core i5, 8GB, 128GB SSD $1,099 $999.99 at Amazon
The newest MacBook Air is an impressive laptop, featuring strong battery life and a top-notch Retina Display. This is the base model with 128GB storage in the gold color scheme, and the money knocked off here represents an almost 20% discount.View Deal

Apple MacBook Pro 15-inch Intel Core i9, 16GB RAM, AMD Radeon Pro 560X $2,799.99 $2,349.99 at Amazon
This deal has just got even better, with Amazon cutting $450 off the price of the MacBook Pro model that comes with a 9th generation Intel Core i9 processor, 512GB SSD and AMD Radeon Pro 560X GPU. View Deal

Asus ROG Zephyrus G GA502DU 15.6-inch gaming laptop £1,199.99 £899.99 at Amazon
This slimline Asus laptop is now more affordable than ever thanks to a £250 price cut, dropping it below a grand. For the money you get an Nvidia GTX 1660 Ti GPU, AMD Ryzen R7-3750H processor and 8GB RAM.View Deal

Appliances deals

Ninja Foodi Pressure Cooker: £199 £149 | at Amazon
Pressure cook, air fry, slow cook, steam, sear/sauté, bake/roast and grill your food to perfection in this all-in-one multi-cooker.View Deal

Amazon US devices Black Friday sale prices revealed

Amazon US has already offered up which of its own-brand devices (from Kindle to Echo) are set to get a discount from November 22 onwards, and how much by. 

Of course, Black Friday isn't the end of the Christmas sales rush – Amazon UK has stated that its Cyber Monday offers will run from November 30 to December 2, its 'Last minute' Christmas deals will run December 9 to December 23, and that its Boxing Day sale will run December 26 to 31. Expect to see similar dates announced globally shortly.

This is great news for anyone who was considering buying a new Kindle or one of Amazon's range of Echo speakers. Check out the list below for all the upcoming Amazon own-brand deals:

From November 22:

Fire HD 8 | $30 off – just $49.99

Fire HD 8 Kids Edition | $50 off – just $79.99

Fire 7 Tablet | $20 off – just $29.99

Fire 7 Kids Edition | $40 off – just $59.99

Fire HD 10 Tablet | $50 off - $99.99

Kindle Paperwhite | $45 off – just $84.99

Ring Video Doorbell Pro + Echo Show 5 bundle | $149.99 off – just $189.00

From November 24:

Fire TV Stick with 4K with Alexa Voice Remote | $25 off – just $24.99

Fire TV Stick with Alexa Voice Remote | $20 off – just $19.99

Fire TV Cube | $30 off – just $89.99

From November 27

Blink XT2 3 Camera Kit | $65 off – just $184.99

Ring indoor cam 2 pack | $40 off, just $99.99

Amazon Smart Plug | $20 off – just $4.99 when purchased as a bundle with Echo Dot, Echo Dot with Clock, Echo, Echo Show 5, or Echo Studio

From November 28

Echo Dot With Clock | $25 off – just $34.99

Echo Dot | $27.99 off – just $22.00

Echo Auto | $20 off – just $29.99

Echo (3rd gen) | $40 off – just $59.99

Echo Show 5 | $40 off – just $49.99

Echo Show | $80 off – just $149.99

Though it doesn't yet want to share what it's got planned for the rest of the world's Amazon sales, it does give an indication of what you can expect to see discounted in the UK, Australia and the wider world.

It's great to see new items, like the Echo Dot with Clock, getting a price cut – but it looks like smart home bundles, pairing an Echo with security cameras and / or smart plugs, are where the real savings will be.

Want to grab something today, or compare prices against the deals to come? Check below for the current prices on the top Amazon gadgets in your local currency:

Amazon at Black Friday: a brief history

Last year, Black Friday was a record-breaking event for Amazon: the period from Thanksgiving through to Cyber Monday saw Amazon’s sales increase by “millions” over the previous year. 

In a press release, it said that last year's Cyber Monday was the biggest shopping day in Amazon’s history. Amazon said that between Black Friday and Cyber Monday it sold over 18 million toys and 13 million fashion items. 

Amazon.co.uk tells us that even just in the UK alone, customers purchased over 2 million items on the site on the day of Black Friday. According to Amazon, this saved UK shoppers more than £40 million because of how great the deals were.

Although Black Friday tends to be a good day to pick up tech deals, beauty deals and deals on toys,  in the UK, and globally the top-selling product was the Echo Dot.

So what Amazon Black Friday deals should you expect for Black Friday 2019?

When is Amazon's Black Friday sales?

Like every other retailer, the Amazon Black Friday date is November 29, 2019. But Amazon runs its deals over a longer period than just the four-day weekend from Black Friday to Cyber Monday, which is on December 2, so expect Amazon’s Black Friday 2019 deals to run from mid-November into early December.

This has now been confirmed. According to Amazon, Amazon Black Friday deals will start to appear in the US and UK from Friday, November 22 and will run through to Friday, November 29. Sales hunters, rejoice! This means Amazon is kicking off its Black Friday discounts a whole seven days before Black Friday officially starts.

But that's not all, the mega-retailer has already started detailing which own-brand deals will be available during that time. Which means if you're savvy about it you can get a headstart on the Black Friday 2019 deals right now.

What's new on Amazon for Black Friday?

Some of the hottest deals on Black Friday will be on Amazon's own products – the newly announced Amazon Echo Dot with Clock, Amazon Echo Studio, Amazon Echo Buds and newly refreshed Amazon Fire TV Cube could all be discounted. We saw sales of up to 50% off last year, so it's likely we could see similar deals this year.

Gamers don't want to miss the Nintendo Switch Lite, Nintendo Ring Fit Adventure, Gears 5 Xbox One X bundle, and Death Stranding on PS4 – all of which come out in the last three months of 2019 – while TV/AV enthusiasts can look forward to seeing deals on the new 2019 LG B9 OLED TV that just launched in June. 

Other Amazon Black Friday 2019 deals

Last year we saw deals across all Amazon categories, from robots – Shark’s Ion robot vacuum was down from $399 to $229 – to mice (nearly 70% off the Logitech M510 and $30 off the Razer DeathAdder Elite) and monitors, with an impressive $150 off Acer’s 1440p Predator. 

There were good deals on SSDs and Radeon graphics cards, drones and keyboards too, and on Amazon UK there were really big discounts on wearable tech: the Garmin Fenix 5 was down from £439 to £309, the Huawei Watch 2 4G dropped from £319 to £179 and the Fitbit Versa was down £20 to £159. 

How to get the best deals from Amazon on Black Friday 2019

We’ve got two key bits of advice: do your homework and bide your time. If you know roughly what you want and what you expect to pay for it then you’re much more likely to get a good deal than if you charge around Amazon waving your credit card at anything with a discount. 

The exception to that is lightning deals, which are only available for a short, specified period. When those ones are gone, they’re gone. Make sure you’ve signed up for Amazon Prime before you go shopping, as lightning deals and some of Amazon’s best deals are Prime-only. There’s a free trial you can cancel after you’ve shopped.

You’ll often find that the prices charged in the days before Black Friday get even lower once Black Friday itself looms: Amazon starts really getting into things at roughly 8pm ET / 5pm PT on Thanksgiving.

It's also worth mentioning that you might want to become an Amazon Prime member before Black Friday 2019 if you aren't one already. This way your Black Friday deals will be delivered quicker than usual, and for free.

And of course, a bargain is only a bargain if it’s on something you actually want. We’re trying not to think about the Sony headphones we bought on Black Friday 2018 - they’re still in the original cellophane.

Here's one more bit of crucial advice: stick with us. There are loads of expert tech lovers at TechRadar, and we’ll be spending the entire Black Friday period locked in a room with only laptops, pizza and energy drinks for company as we scour Amazon for the very best Amazon Black Friday deals. 

In addition to bookmarking this very page to become imbued with all the best deals, follow @TRDeals on Twitter or join our mailing list to make sure you don’t miss out.