That's according to Jon Peddie Research (JPR), which claims AMD has shifted some 553 million GPUs since entering the market seven years ago.
Compared to its competitors, AMD accounted for 22% of the overall GPU shipment market over the past seven years, with Nvidia claiming 16% and Intel dominating with 62% of the graphics card market. The latter is hardly surprising, given almost all Intel CPUs include an integrated GPU.
- AMD vs Nvidia: which should be your next graphics card?
- These are the best graphics cards of 2020
- Everything you need to know about the Nvidia GeForce RTX 3080
However, while Nvidia and Intel beat out Intel in discrete and integrated GPU sales, respectively, JPR notes that AMD is beating both companies when it comes to overall demand.
Breaking things down further, JPR reveals that discrete GPUs account for most of AMD's GPU shipments at 36%, while APUs account for 25%. Console shipments account for a further 29% of shipments, with the Sony PS4 at 20% and Xbox One Series at 9%.
JPR also looked at the GPU market during the first quarter of 2020. Overall GPU shipments decreased roughly 5.3% from the last quarter while AMD shipments saw a drop of 16.6%. Nvidia's share decreased 13.6%, while Intel's increased by 0.5%.
Though it's had a rough Q1, likely due to the ongoing coronavirus pandemic, it's likely AMD will continue to see success in the GPU market, particularly as it's gearing up to launch its next-generation 'Big Navi' graphics cards.
AMD RDNA 2 GPUs, which are tipped to arrive in October ahead of the release of the PS5 and Xbox Series X, will be based on Team Red's RDNA 2 architecture, which will reportedly offer a 50% boost in terms of performance per Watt compared to the original RDNA architecture.
There's also rumors that Samsung’s first mobile chipset with AMD graphics could show up in 2021, further bolstering Team Red's position in the GPU market.
Get daily insight, inspiration and deals in your inbox
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
Carly Page is a Freelance journalist, copywriter and editor specialising in Consumer/B2B technology. She has written for a range of titles including Computer Shopper, Expert Reviews, IT Pro, the Metro, PC Pro, TechRadar and Tes.