AMD vs Nvidia 2023: who is the graphics card champion?

Graphics cards from AMD vs Nvidia graphics cards face off against a green background

The ongoing war between AMD and Nvidia is just as intense as ever, with no signs of stopping or even slowing down. And the heated competition between the giants is a great thing for consumers.

Consumers are reaping the benefits of this battle between Team Green and Team Red, as it pushes AMD to keep developing better GPUs while Nvidia continues to lower its price tags as it maintains both the quality and performance of its chips.

As it stands, the best Nvidia GeForce graphics cards and the best AMD graphics cards can only get more powerful and cheaper each year, thanks to said competition between the two manufacturers.

Currently, Nvidia is winning on power but only by a small margin, while AMD is ahead in terms of pricing. With the differences between the chips becoming smaller each generation, choosing your GPU is less about the manufacturer itself and more about your preferences and computing needs, and which of the best graphics cards can satisfy that.

Despite this, each brand has its own strengths and weaknesses. This is why we’ve pitted AMD and Nvidia against each other to see who reigns supreme in the GPU market in terms of pricing, performance, and features.

The competition between Nvidia and AMD has produced some of the best and most affordable GPUs in years. There are tons of affordable options available as seen in our AMD Radeon RX 6700 XT review, and Nvidia GeForce RTX 3060 Ti review, as well as our Nvidia RTX 3060 review.

There are also plenty of entries that deliver on sheer power like the Nvidia GeForce RTX 3080 review, Nvidia GeForce RTX 3080 Ti review, and our AMD Radeon RX 6800 XT review. Despite the focus on power, these cards remain decently priced for many budgets.

Though there won’t be a true winner in this battle of Nvidia versus AMD, the consumer wins in the end as these two manufacturers constantly one-up each other. And to make that decision even easier, we’ve also pitted the tech giants against each other in terms of price, performance, and features, which means you simply need to choose what’s best for you.

A Sapphire Pulse Radeon RX graphics card against a red background

There are graphics card choices for days (Image credit: Future)

AMD vs Nvidia: price

Traditionally, AMD has always been known as the more affordable brand of graphics cards, and that's true to this day... to a point. Right now, especially in the mid-range, AMD has graphics cards like the Radeon RX 5500 XT, which provide excellent performance at the $199 (about £150, AU$280) price point. If your budget is around this level, AMD's generous helping of VRAM here means that you're getting much better performance in higher-spec games than Nvidia's equivalent GTX 1650 can offer.

Once you start going up the price stack, things change, however. At the top of the pile, AMD still comes out the winner in terms of affordability. The Radeon RX 6900 XT is much cheaper at $999 (£770, about AU$1,400) next to the Nvidia GeForce RTX 3090’s $1,499 (£1,399, around AU$2,030) and even the slightly more affordable RTX 3080, which will set you back $1,199 (£1,049, AU$1,949). 

Let's not even talk about the MSI card in our Nvidia GeForce RTX 3090 Ti review, which will set you back nearly $2,000 (around £1,600 / AU$2,700).

Once to get to the lower high-end, however, things are no longer so black and white, with both AMD and Nvidia producing some of the best 1440p graphics cards on the market right now, though the pricing isn't always as strictly tied to performance as it used to be. 

Both the AMD Radeon RX 6700 XT and the AMD Radeon RX 6800 sit a little higher on the dollar scale than their direct Nvidia rivals without delivering that much of a performance advantage.

An Nvidia GeForce RTX 3090 on a coffee table

The Nvidia RTX 3090 still remains the card to beat. (Image credit: Future)

AMD vs Nvidia: performance

AMD’s Big Navi may not be the Nvidia killer it was first rumored to be, but a few of the cards in the line are certainly giving Nvidia some stiff competition. If you want to play the best PC games at 4K and get a solid 60+ fps frame rate, you're no longer stuck with Nvidia. Although with the Nvidia RTX 3080 Ti now officially out in the world, AMD is going to need to roll out a serious contender soon.

In 2022, you can get a graphics card that will power the best PC games at 1080p settings with something like the AMD Radeon RX 5600 XT or the Nvidia GeForce RTX 3060. If you want to play AAA games at 1440p with no compromises, both Team Red and Team Green have great options with the Radeon RX 6700 XT and the Nvidia GeForce RTX 3060 Ti.

The wider availability of graphics cards that can push pixels at these resolutions on a budget has made PC gaming much more accessible than ever before, and these upcoming generations have done the same for 4K gaming on PC, especially with the PS5 and Xbox Series X both costing much less than the price of a high-end gaming PC.

For 4K, both manufacturers have terrific offerings, with Nvidia rolling out the Nvidia GeForce RTX 3080, RTX 3080 Ti, and even the Nvidia GeForce RTX 3090, and AMD releasing the Radeon RX 6900 XT, which has been developed to go toe-to-toe with Nvidia's RTX 3090.

AMD vs Nvidia: exclusivity and features

The AMD Radeon RX 6900 XTagainst a dark red background with some key stats listed above

The AMD Radeon RX 6900 XT wasn't exactly the RTX 3090 killer some had hoped for, but it is still a powerhouse (Image credit: AMD)

When it comes to features beyond just rendering games, Nvidia and AMD take much different approaches. 

Typically, AMD's approach is much more consumer-friendly, as it releases features and technologies that can be used even on Nvidia graphics cards – though they will usually work best on AMD's own silicon. AMD doesn't always have the best track record when it comes to driver support, but real problems are generally few and far between.

Nvidia, on the other hand, likes to keep things close to its chest, launching features like DLSS that only work on its own platform. Team Green has been doing this for years, going back to PhysX. In fact, with that latter technology, you were even able to have a dedicated PhysX graphics card in your system to handle the computationally heavy workload. 

Recently, however, Nvidia has launched a ton of features that are helpful outside of gaming, both as part of its ongoing Nvidia Studio driver program for creative and professional workloads, and just to aid people in their post-pandemic lives. 

Most notably, with Ampere, you get Nvidia Broadcast, which is incredibly useful technology for pretty much everyone. With this program, you can replace backgrounds in any video conferencing app using AI. What's better is that you can also use it to filter out all background noise from your microphone while in a call, so you don't have to worry about disrupting that 10am meeting by drinking coffee and hurriedly eating breakfast. 

Conversely, AMD is still very much centered on gaming with its mainstream graphics cards, and all features in its FidelityFX software suite introduced with RDNA are centered on delivering a better gaming experience. This includes things like contrast adaptive sharpening (CAS) that makes playing on a higher resolution display easier, and better ambient occlusion. 

AMD vs Nvidia: which is better?

There’s so much to love about both Nvidia and AMD graphics. In the end, both of these companies rely on competition with each other to thrive. Suffice to say, the Nvidia vs AMD debate requires that you understand there’s a reason Radeon and GeForce GPUs are so similar in performance right now. 

Each company is doing its best to keep up with the mindshare of the other, and that’s good for us. They’re basically fighting for our money, learning from each other’s mistakes and legislating marked improvements along the way. 

It’s up to you who wins the fiery contest of Nvidia vs AMD, although we will say this: Nvidia is unmatched in the 4K market right now. If it helps any, the RTX 2080 Ti is probably your best bet if you want your PC to keep up with your Ultra HD display – as long as you can afford it. On the other hand, if you’re on a budget and looking into mid-range cards, Nvidia and AMD graphics cards will probably be about the same.

John Loeffler
Components Editor

John (He/Him) is the Components Editor here at TechRadar and he is also a programmer, gamer, activist, and Brooklyn College alum currently living in Brooklyn, NY. 

Named by the CTA as a CES 2020 Media Trailblazer for his science and technology reporting, John specializes in all areas of computer science, including industry news, hardware reviews, PC gaming, as well as general science writing and the social impact of the tech industry.

You can find him online on Twitter at @thisdotjohn

Currently playing: Deep Rock Galactic, Destiny 2

With contributions from