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I've hand-picked the best Prime Day deals at Amazon UK – here are 48 bargains you'll want to check out
Amazon Prime Day is live in the UK and I've found all of the top offers
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1. Today's best deals
2. Amazon Devices
3. Laptops
4. TVs
5. Appliances
6. Headphones
7. Tablets
8. Phones
9. Live coverage
Amazon Prime Day is live and kicking in the UK, but what's to stop you from picking a dud instead of a deal? Why me, of course! I'm tapping into my extensive deals expertise to bring you all of the best Prime Day deals at Amazon UK that I think are actually worth buying.
• See all of today's deals at Amazon
With a decade of experience covering Prime Day deals, between myself and the rest of the team at TechRadar, we've come to learn when and where you can find the best deals during Amazon's yearly mega-sale.
I've used that knowledge to pick out these offers below, including everything from big-name brands to smaller companies such as Ninja, Bose, Anker, Samsung, LG and Eufy. I've also picked out lots of popular products, from must-haves to cool niche devices that are sure to catch your eye, including Kindles, headphones, TVs, laptops, air fryers, robot vacuums, and more.
As well as my top picks for the best Prime Day deals in the UK, you can follow our live coverage to get fresh deals as they pop up and regular buying advice from the experts here at TechRadar.
The best Amazon Prime Day deals - quick links
- Amazon Devices: up to 50% off Kindle & Ring
- Appliances: Ninja & De'Longhi from £29.99
- Gaming: Nintendo Switch 2 – in stock now
- Headphones: Bose & Sony from £14.99
- Health: up to 68% off Philips, Remington & Oral-B
- Home: fans from £12.99
- Laptops: Lenovo, Asus and HP from £139
- Phones: up to 30% off Apple & Samsung
- Tablets: iPads & Fire Tabs from £59.99
- Toys: up to 50% off Lego & Mattel
- TVs: cheap TVs from £99.99
- Vacuums: Shark and eufy from £99
- Wearables: Huawei & Samsung from £39
Amazon Prime Day deals - editor's picks
This is a handy and affordable power bank from the popular and well-rated Anker brand. It sports a sleek and slim design that makes it easy to carry around, while it can still recharge many mobiles up to two times over. There's only a single port to charge one device at a time but that's not a huge issue if you just want a cheap power bank for your phone.
The latest version of the standard Kindle is on sale as part of the annual Prime Day sale. It's a basic ereader, but it still boasts a four-week battery life and space for thousands of books. Given it's £60 cheaper than the Paperwhite, this is clearly a better pick for the infrequent reader who's after a more budget-friendly option. At £75, this Prime Day deal is a new record-low price for the ereader, but far from the bigger discounts I've seen in previous years.
The new Blink Mini 2 has a couple of nice upgrades compared to the previous model, including an in-built spotlight, night view in colour support and the option to use it outdoors with the weather-resistant adaptor. Aside from that, it offers the same raft of security features such as motion detection, two-way audio and smartphone app integration. This offer is a new record-low price – and best of all, you don't need to be a Prime member to get it.
I've seen a lot of people talk about and use Loop earplugs lately so if you want to see what the fuss is all about then this entry-level pair is down to a record-low price. Use them to block out noise on a commute, help you focus in the office, protect your ears from loud music at bars or concerts, or help you create a better environment for sleep. They're reusable and can last for up to five years so a good investment if you'll be a regular user.
The G50 is very budget-friendly even at full price, but now it's even more so thanks to this early Prime Day deal, which takes it under £100. A maximum suction of 4,000Pa is extremely good for the price, and the onboard bin is surprisingly generously sized at 600ml. For this price, expect basic navigation and a design suited to general whole-home cleans rather than anything more specific. Although we haven't reviewed this specific model yet, we generally rate Eufy highly as a brand, and the value for money is impressive.
Ninja's recent space-saving air fryer is down to its lowest-ever price, which is a steal for the popular and well-rated appliance. We loved it at TechRadar, scoring it full marks in our Ninja Double Stack Air Fryer review and even putting it in our best air fryer buying guide. Well-built and great-looking on any countertop, it offers five cooking levels across two drawers and two racks, while the 9.5L capacity is ideal for medium to big families.
The fantastic Bose QuestComfort Ultra Headphones were £20 cheaper on Black Friday, but this is still a great deal considering that there's a clear step up in sound compared to other premium cans. Superbly detailed and energetic sound meets the best noise cancellation you can get right now, in a light and comfortable design.
Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features including a QLED display, HDR, Dolby Vision, local array dimming and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and gaming. It's not always easy to find a TV of this size and with these high-end features for under £400, so it's an excellent buy for the budget-conscious without compromising on quality.
OK, it's technically not a deal, but given how it's been a struggle to find Nintendo Switch 2 stock at times and how popular the latest console is, I thought I'd let you know this bundle has been going in and out of stock at Amazon. As well as the Nintendo Switch 2 console, you also get a copy of Mario Kart World, making this a better value way to buy both at the same time.
The Shark FlexBreeze HydroGo works both indoors and outdoors, weighs under 2.1kg, and is capable of providing up to 20m of portable airflow. It’s easy to carry and has cooling technology which produces ultra-fine droplets for a refreshing mist. Up to 12 hours of cordless run time, you can use it just as easily by your bed as you can in the garden. Get it now for its lowest-ever price.
Amazon Prime Day deals – Amazon Devices
Looking to buy a smart speaker for a small space? This Amazon Prime Day sale includes the Echo Pop for £20.99. This is the cheapest Echo device you can buy right now and one that we found was a fun, if somewhat basic, option in our Echo Pop review. For the money, however, you get a compact smart speaker with Alexa built in, so you can play music, ask questions, and check the weather completely hands-free. Note that this one briefly fell to £17.99 earlier, but I'd still say it's a decent buy at £21.
Amazon's best-selling Echo Dot is down to £30.99 for Prime Day – an OK offer, but far from the previous record-low of £22.99. Nevertheless, the Echo Dot offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather completely hands-free. As far as a cheap and cheerful smart speaker goes, it's one of the better options out there.
Amazon brought back a brand-new version of its Echo Spot smart clock recently and it's slashed £30 off the price for Prime Day, matching the price that was available last year. As well as a time display and wake-up alerts, this compact bit of kit can play music, check the weather and control other smart devices throughout your home.
As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high 4K resolution. It's a good offer for a solid streaming stick that comes with access to all the major apps and supports voice controls through Alexa. Be aware, though, that the previous generation version has been as low as £22.99 before - but that was over three years ago. Chances of seeing that price again are slim and this is actually a record-low price for the newest model.
Another streaming stick, another new lowest-ever price. The newest version of Amazon's premium streaming device, the Fire TV Stick 4K Max streams the same content in the same quality as the standard 4K version, but the extra power inside means you get faster performance when navigating apps and searching for shows. Plus, it uses WiFi 6E technology to give you a more stable and consistent streaming experience.
The latest version of the standard Kindle is on sale as part of the annual Prime Day sale. It's a basic ereader, but it still boasts a four-week battery life and space for thousands of books. Given it's £60 cheaper than the Paperwhite, this is clearly a better pick for the infrequent reader who's after a more budget-friendly option. At £75, this Prime Day deal is a new record-low price for the ereader, but far from the bigger discounts I've seen in previous years.
Amazon Prime Day features an OK, if a little disappointing, deal on the latest Kindle Paperwhite. We found in our Kindle Paperwhite review that it's packed with features to suit all avid readers, including a 12-week battery life, glare-free 7-inch screen, adjustable warm light, and storage space for thousands of books. This is a good buy and one of the best ereaders out there, it's just a shame that the days of even bigger discounts are well in the past.
The Kindle Colorsoft is down to its lowest price as part of Amazon Prime Day. As Amazon's first and only colored Kindle, it's a must-have for people who love reading travel guides, graphic novels, and other genres with a lot of images and photographs. It's USB-C and wireless charging compatible, lasting up to 8 weeks on a full battery.
This updated version of the Kindle Scribe has only been discounted a handful of times in the past, so this Prime Day deal is a new record-low. The Scribe combines some of the best features of the Kindle Paperwhite, such as the glare-free and auto-adjusting display, along with the option to take notes, comment on documents, and doodle using the included stylus pen. Our Kindle Scribe review was down on some missing features that have been added in recent updates, so now this is better value for a multi-functional device.
This year's Amazon Prime Day has the top-rated Blink Video Doorbell on sale for £28.99 – that's a new record-low price by a massive £1. The Blink Video Doorbell is a cheap and easy way to get alerts to your phone when motion is detected or when guests are at your door. It features infrared night video, long-lasting battery life, compatibility with other smart devices and displays, and two-way audio to speak to visitors.
The new Blink Mini 2 has a couple of nice upgrades compared to the previous model, including an in-built spotlight, night view in colour support and the option to use it outdoors with the weather-resistant adaptor. Aside from that, it offers the same raft of security features such as motion detection, two-way audio and smartphone app integration. This offer is a new record-low price – and best of all, you don't need to be a Prime member to get it.
In addition to the popular Ring Doorbell and Echo Pop bundle, this new offer that pairs the video doorbell with a Ring Indoor Camera is now live for Prime Day. Again, it's excellent value for money, saving you almost £95 compared to buying both separately. With this, you can check on visitors at your front door and also cover another area inside your home with the bonus camera. Sync them with any existing Alexa devices to view footage, receive alerts and answer the door.
This half-price offer gets you an easy-to-install Ring Indoor Camera for a new low price. The Alexa-enabled plug-in security camera features motion-activated notifications, 1080p HD video support, a privacy cover and two-way talk to allow you to see, hear and communicate throughout your home.
This Prime Day deal has the Ring Stick Up Cam on sale for £44.99 – that's the cheapest price I've ever seen. The Alexa-enabled security camera features motion-activated notifications, two-way talk, and can be placed outdoors thanks to the weather-resistant design and a battery life of six to twelve months.
The latest wireless Ring Doorbell has been discounted to a new record-low price for Prime Day. We've tested more advanced versions and have been impressed with the video quality and night vision colour, but it's a shame that some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.
The more premium wireless Ring Doorbell has been discounted back to the record-low price for Prime Day. While we were impressed by its 1536p HD Video and improved colour night vision in our Ring Battery Video Doorbell Pro review, we were a little blue to see some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.
This latest iteration of the Amazon Echo Auto is back to its lowest-ever price, making it a relatively affordable way to add the safety and convenience of voice controls to your car, As well as playing music, checking traffic reports and making calls, the Echo Auto can also control smart devices in your home so you can turn up the heating or turn on lights so they're ready for when you get home. An aux cable and a fast in-car charger are also included.
Amazon Prime Day deals – Laptops
Display - 11 inches
Processor - MediaTek Kompanio 838
RAM - 8GB
Storage - 128GB
We're big fans of the Lenovo Chromebook Duet at TechRadar so definitely want to share this super-cheap deal on the flexible 11-inch ChromeOS laptop that brings it down to a record-low price for this configuration. In our very positive Lenovo Chromebook Duet review, we thought the original version offered an excellent balance between tablet portability and Chromebook flexibility, while the day-long battery life is a huge boost for those who are always on the go. The configuration on sale has 8GB of RAM and 128GB of storage so it should offer strong everyday performance and enough storage for your essential files and applications.
Display - 13-inch OLED
Processor - Snapdragon X Elite
RAM - 16GB
Storage - 256GB
As a long-time Surface Pro owner, I'm considering an upgrade to one of these new models after this huge discount on the device we were super-impressed with in our review. This version boasts a gorgeous 13-inch PixelSense Flow OLED display at 2880 x 1920 resolution, so it looks sharp and crisp, with some vibrant colours and deep blacks. Meanwhile, the Snapdragon X Elite processor ensures excellent battery life and combines well with its many AI features to simplify your life. There’s also 16GB of memory and a 256GB SSD, which will ensure speedy performance and enough storage space for all of your essential files and applications.
Display: 13.6 inches
Processor: Apple M4
RAM: 16GB
Storage: 256GB
Superior performance, minimal weight, and gorgeous looks – the MacBook Air (M4) has it all. We've got a lot of love for the laptop that has helped redefine performance in a small form factor. At only £849, this is one of the best laptop bargains of the year so far.
Display: 14.2 inches
Processor: Apple M4
RAM: 16GB
Storage: 256GB
The MacBook Pro's M4 processor brings impressive performance to the table, and it does so without breaking a sweat. At 16GB of RAM and a 512GB SSD, you've got the storage and performance you need to tackle creative tasks, tear through everyday browsing, and even dip your toes into the world of Mac gaming.
Amazon Prime Day deals – Televisions
The 50-inch Amazon Fire TV is the mid-sized version of the budget-friendly 4-Series range and it's now down to its lowest-ever price. The impressive 4K resolution delivers excellent clarity and picture quality for TV shows, movies, sports and general viewing. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price that I'd buy if I needed an affordable and capable display.
Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features including a QLED display, HDR, Dolby Vision, local array dimming and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and gaming. It's not always easy to find a TV of this size and with these high-end features for under £400, so it's an excellent buy for the budget-conscious without compromising on quality.
The LG C4 is a phenomenal OLED TV that covers all the bases, delivering fantastic performance for movies, gaming and more. Its picture delivers bold colours, rich contrast, lifelike textures, and solid brightness for a mid-range OLED TV. It's also packed with gaming features including 4K, 144Hz, VRR (AMD FreeSync and Nvidia G-Sync), ALLM and Dolby Vision gaming.
The Hisense U8N delivers stunning brightness, superb contrast, and a whole host of gaming features, including 4K, 144Hz, VRR, and Dolby Vision gaming. It's easily one of 2024's best mini-LED TVs, and this deal takes the 65-inch model down to a record-low of just under £1,050. That's brilliant value for a TV with this much to offer.
If you're looking for a TV that can do it all, the LG C5 should be top of your list. Its excellent picture quality make it ideal for movies, it's a gaming powerhouse and its intuitive for easy app navigation and usage. This deal knocks £200 off its full price and then you can claim a further £150 cashback from LG, which would take the 55-inch C5 down to £1,549 - that's a total of £350 off!
Amazon Prime Day deals – Appliances
The Shark FlexBreeze HydroGo works both indoors and outdoors, weighs under 2.1kg, and is capable of providing up to 20m of portable airflow. It’s easy to carry and has cooling technology which produces ultra-fine droplets for a refreshing mist. Up to 12 hours of cordless run time, you can use it just as easily by your bed as you can in the garden. Get it now for its lowest-ever price.
The G50 is very budget-friendly even at full price, but now it's even more so thanks to this early Prime Day deal, which takes it under £100. A maximum suction of 4,000Pa is extremely good for the price, and the onboard bin is surprisingly generously sized at 600ml. For this price, expect basic navigation and a design suited to general whole-home cleans rather than anything more specific. Although we haven't reviewed this specific model yet, we generally rate Eufy highly as a brand, and the value for money is impressive.
Another of the more affordable robot vacuums is the Roborock Q5 Pro. With over a 50% discount, it'll be hard to find a bigger saving on some handy home tech. Despite being a budget-friendly option, this robot vacuum still includes precise LiDAR navigation, an impressive four-hour runtime, 5500Pa high-power suction, and a DuoRoller Brush that's great for pet hair and works on hard floors. This all combines to provide a great clean while you get on with something else or put your feet up.
Here's a huge discount on Ninja's newest and most portable air fryer - and a great early deal ahead of Prime Day. This bundle includes the PowerPod lid, plus two resealable glass containers to carry your dishes until you're ready to cook. According to our testing, it cooks exceptionally quickly, is easy to use and a breeze to clean, making this one of the best air fryer deals I've seen this year.
Ninja's recent space-saving air fryer is down to its lowest-ever price, which is a steal for the popular and well-rated appliance. We loved it at TechRadar, scoring it full marks in our Ninja Double Stack Air Fryer review and even putting it in our best air fryer buying guide. Well-built and great-looking on any countertop, it offers five cooking levels across two drawers and two racks, while the 9.5L capacity is ideal for medium to big families.
One of the best budget air fryer deals available at Amazon right now is this heavily reduced Tefal Easy Fry. It's a decent-sized 8.3L model that's almost at the same price as smaller 5-litre options I've seen at other retailers. We haven't personally reviewed this model at TechRadar but it's from a trusted brand and down to the lowest price I've seen all year. In fact, it's the same as I saw on Black Friday. A larger 11-litre XL version is also available for £119.99.
Will the air fryer craze ever calm down? It still doesn't seem likely, as the handy kitchen gadgets continue to sell like hot cakes. If you've not got one yet, then now's a great time to try the tech for yourself as the Ninja Air Fryer AF100UK is down to its lowest price since Black Friday. We said this compact model is an excellent and easy-to-use entry-level air fryer for those cooking meals for one or two people in our Ninja Air Fryer AF100UK review.
I've got one of those AnySharp knife sharpeners to keep my kitchen knives up to scratch but if you want to go all the way with a convenient knife block with a build-in sharpener then this is a great price for a premium set from Ninja that matches the previous record-low. You'll never suffer from dull knives again with this extremely handy kitchen gadget, with its five-piece set of stainless knives and included paring scissors.
Priding itself on simplicity, the Nespresso Vertuo Plus Coffee Maker is there to provide coffee shop-quality brews without needing to pay extra. It has a one-touch brewing system, so even if you’re half asleep, you’re all set for the day here. Blend-specific brewing and automatic adaptation to the capsules you insert mean you really don’t have to be a coffee expert to make the most of this machine. Today's price is the lowest we've seen since last year's Black Friday, so it's well worth considering.
I've been going on about the brilliance of my Shark vacuum for a couple of years now so I'm definitely going to shout out the deal on this affordable, entry-level option from the manufacturer. The Anti Hair Wrap tech has saved me countless hours unclogging the brush roll compared to my old vacuum, which has been an absolute lifesaver. It's also a good option for reaching under furniture thanks to its Flexology design. And it handles all the basics, too, with impressive suction and several handy accessories.
Amazon Prime Day deals – Headphones
The Sony WF-C700N are an excellent pair of cheap earbuds. At this new low price, I think they're an absolute steal and then some. Yes, 20 hours of battery can be bettered – but 15hours from the buds alone with noise-cancellation on certainly can't at this price point. They're also light and comfortable, and provide an exciting, musical sound.
If you want to get your hands on Apple's latest AirPods 4, you can find them on sale for a record-low price of £113 at Amazon for Prime Day. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalised spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging. The version with active noise cancellation is also reduced to £149 – another new lowest-ever price.
Apple's best-selling AirPods Pro 2 sound excellent, the noise cancellation is top-tier, Dolby Atmos spatial audio is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). Today's Prime Day deal matches the record-low and it's the best price you can find right now.
The Sony WH-1000MX4 are older now but they are still some of the best over-ear headphones ever. These wireless Sony cans package together top-notch audio, excellent comfort, and effective noise cancellation all at a reasonable price point that's about £100 less than the newer Sony XM5 that are only a minor upgrade. We still rate these as the best headphones for most people, exactly because you can find them at a price like this during major sales.
The fantastic Bose QuestComfort Ultra Headphones were £20 cheaper on Black Friday, but this is still a great deal considering that there's a clear step up in sound compared to other premium cans. Superbly detailed and energetic sound meets the best noise cancellation you can get right now, in a light and comfortable design.
The Samsung Galaxy Buds3 Pro are down to a new record-low price at Amazon for Prime Day. We awarded them four stars in our Samsung Galaxy Buds3 Pro review, praising the refinement over the previous model with AirPods-like ear sticks, active noise cancellation, an 11mm driver, and AI-powered features like a voice-call booster and a translation tool – provided you have a modern Samsung phone. They look and feel good in your ears, too, with up to five hours of battery life with ANC on, so they’re good for your commute or workout.
These have been some of the most surprising earbuds we've ever tested, scoring a sweet five stars in our Nothing Ear (a) review – and now you can get them for their lowest price ever. Considering the latest AirPods are still around £110, the fact that these offer massively superior sound and great active noise cancellation for far less than AirPods is a no-brainer.
Amazon Prime Day deals – Tablets
A new version of the Amazon Fire HD 8 tablet was only released less than a year ago and it's back to the record-low price for Prime Day. While not the most powerful tablet out there, the Fire HD 8 has what you need to cover the essentials, such as web browsing, sending emails, watching videos and a little light gaming. Battery life is impressive at up to 13 hours, so it's good to take on the go or if you're just chilling on the couch.
The Amazon Fire HD 10 sports one of the largest screens from across the range, making content look nicer and easier to see. Plus, it has a convenient 5MP front-facing camera for taking calls as you move. It all comes together to provide a slightly faster and more appealing way to use a tablet while still keeping costs down and providing handy Alexa support. Best of all, today's offer is a new record-low price.
I can't get too excited by this Amazon Fire Max 11 deal as it has been down to £129 in previous sales. Still, it remains one of the more affordable tablet options right now with a 2.2GHz octa-core chip (paired to 4GB RAM), which the manufacturer claims makes it almost 50% faster than its closest tablet. A sharp 11-inch 1200 x 2000 display, Dolby Atmos audio, and up to 14 hours of battery life round out a promising spec sheet – even though it's been cheaper before today.
If you want to go for the modern version of Apple's entry-level tablet, then this iPad A16 is at its cheapest price yet. It's great value for money at this price if you need an all-around tablet. We said Apple's latest base-level tablet is a big upgrade over the previous generation model and the top pick in our best iPad guide. It boasts a gorgeous Liquid Retina display, a new A16 Bionic chip, improved cameras, USB-C support, and a sleek design.
The highlights of the Samsung Galaxy Tab S10 FE Plus are its great-looking 10.9-inch display, the 13MP wide rear camera, the 12MP ultra-wide front camera, and there’s a S Pen stylus included for when you need to be more precise with your actions. Its glare-reducing Vision Booster technology means you can use it in any lighting situation, too. All of this is now available for a new record-low price.
Amazon Prime Day deals – Phones
The Google Pixel 9a takes some of the best bits of the Google Pixel 9, such as the Tensor G4 chipset, 6.3-inch display, and Google Gemini AI support, and packs them into a drastically cheaper handset that, even at retail price, is hard to beat on value. This deal knocks a further £50 off of one of the best-priced phones on the market.
This Google Pixel 9 deal knocks the price of the tech giant's latest baseline flagship to an awkward, but very welcome, £567.14, a substantial saving on the typical retail price of £799. The Pixel 9 is an elegant entry in the long-running Pixel series, offering a gateway to Google's software and AI ecosystem with the power of the Tensor G4 chipset and 12GB of RAM.
The iPhone 16e made waves when it replaced the iPhone SE as Apple's cheapest handset, and though it's settled into Apple's lineup it's still a mixed bag of hardware power. It's got the A18 chip, which is the most powerful chipset you'll find at this price, as well as Apple Intelligence support, but a 60Hz notched display and only a single camera. Still, if you want a current-year iPhone on a budget, this deal brings the cost down by a welcome £50.
With £140 off its original price, the excellent Galaxy S24 is worth considering ahead of Prime Day. As you'll see in our Samsung Galaxy S24 review, this phone has nearly enough features on board to be called an Ultra. The FHD+ display makes photos and videos look vibrant and rich in color, while the triple-camera system with 3x optical zoom gives you near-limitless photography capabilities. Top-of-the-line internals and six more years of promised updates mean the S24 is a phone that will last, too.
Amazon has also knocked £100 off the price of the larger iPhone 16 Plus, in all colors and storage configurations. We'd recommend opting for this 6.7-inch model if battery life is your number one priority. The 16 Pro Max offers comparable endurance, but as a value proposition, the 16 Plus has it beat.
Amazon has knocked over £100 off the price of the standard iPhone 16 ahead of Prime Day. We consider Apple's latest base model to be the best iPhone for most people in 2025 due to its compact size, A18 chipset, excellent cameras, and future-proof software compatibility.
The Galaxy S25 Ultra takes everything that the Galaxy S24 Ultra has to offer and amplifies it with AI. Through Galaxy AI, Google Gemini, and Bixby, this phone embeds AI deeply into the experience of every user. To be able to get all this, plus a larger 512GB storage model, all for under £1,200, is a solid deal.
LIVE: Latest Updates
A new record-low price for the latest iPad
More deals on Apple tech now and it's the turn of the latest Apple iPad A16, which is down to a record-low price in today's Prime Day sale. This is a terrific entry-level tablet and excellent value for money if you need a general everyday slate for web browsing, admin tasks, watching videos and doing some light gaming.
iPad A16: was £329 now £284 at Amazon
Could this be the best value laptop deal all Prime Day?
I've spotted what I think just might be the best value laptop deal on Amazon in the UK. Why's this deal so good? Well, for a start, at just under £360, you're getting an excellent 14-inch laptop with very good specs for the price. It's great seeing 16GB of RAM on such a cheap laptop, and the roomy 512GB SSD gives you plenty of space to store your files.
It's rare to get those kinds of specs on a sub £400 laptop, and at this price, it's going up against some of the best Chromebooks. However, while Chromebooks run the limited Chrome OS operating system, the Lenovo IdeaPad Slim 3 runs the full version of Windows 11, making it a far more versatile laptop. This really is incredible value for money, and might be the best Prime Day laptop deal we'll see in the UK.
Lenovo IdeaPad Slim 3: was £545.16 now £359.99 at Amazon
How about some great AirPods deals?
On the lookout for new ice-white AirPods this Prime Day? Oh, you're not alone, but as luck would have it, the actual, bone fide Prime Day deals just dropped – and they're goooooood.
In the UK, AirPods 4 with ANC are likely the standout option, because they're now £10 cheaper than we've ever seen them.
Apple AirPods 4: was £179 now £149 at Amazon
Record-low prices on Amazon's Fire Kids tablets
Any parent will tell you that kids need plenty of entertainment, and Amazon's Fire HD Kids tablets do it better than anything else we've tested.
The good news is that Amazon has slashed the prices of its best models for Prime Day, dropping the Fire HD 10 Kids Pro and 10 Kids tablets down from £199 to £119 and its Fire HD 8 Kids Pro / Fire HD 8 Kids tablets from £149 to just £59.
These are all amazing savings on tablets that come with a chunky, drop-proof case plus a one-year subscription to Amazon Kids+ thrown in. The only difference between the Pro and standard models is that the Pro models look a little more grown-up and have slightly more open access to what content they can browse. They're all well worth buying if you have little ones.
Amazon Fire HD 10 Kids Pro tablet: was £199 now £119 at Amazon
Amazon Fire HD 10 Kids tablet: was £199 now £119 at Amazon
Amazon Fire HD 8 Kids Pro tablet: was £149 now £59 at Amazon
Amazon Fire HD 8 Kids tablet: was £149 now £59 at Amazon
Apple Watch deals are here
It's early days yet, and the Apple Watch deals are already rolling in. Right now, you can get 26% off the 42mm Apple Watch Series 10, bringing it down to a record-low price of just £295. The 46mm larger model, featuring the Apple Watch's largest, most sumptuous display ever with improved glanceability, is also discounted by 24% to just £325. That's a solid £100 saving on both models.
Apple Watch Series 10 (42mm, GPS): was £399 now £295 on Amazon
Apple Watch Series 10 (46mm, GPS): was £429 now £325 on Amazon
My top pick for best earbuds deal so far
Sony earbuds are always popular during sales events and I can see this offer on the Sony WF-C700N being extremely popular this week. These buds offer excellent audio quality, strong noise-cancellation, a comfy fit and impressive battery life – all for the fantastic low price of £55.
Sony WF-C700N: was £99 now £55 at Amazon
It's a Prime Day Switch 2 stock miracle
In somewhat unbelievable news, our wishes for a Nintendo Switch 2 restock on Amazon Prime Day have come true! It's been hard going for shoppers looking for the new console in recent weeks, but Amazon (and others) have come through with the goods this week!
Currently, we're seeing the standalone console, and the Mario Kart World bundle available at Amazon.
What a time to be alive. All the links are below for your perusal and checking - that Amazon stock surely won't last either.
- Nintendo Switch 2 Mario Kart World bundle: £424.99 at Amazon
- Nintendo Switch 2: £394.99 at Amazon
The best air fryer at its lowest ever price
Fancy a massive deal on the best air fryer we've ever tested? You got it.
The Ninja Double Stack XL is currently on sale for £184.99 in Amazon's UK Prime Day sale. That's down from £269.99 and the lowest price it has ever been (and we know, because we track these things).
We gave it a glowing five-star review and put it straight to the top of our best air fryers buying guide; our reviewer, Managing Editor of Lifestyle Josephine Watson, described it as "the air fryer of my dreams" and given her knowledge of the subject, I'm not about to argue with that.
It has all the benefits of a larger Ninja air fryer, such as the Dual Zone Air Fryer, but by stacking the two baskets on top of each other, it takes up half the space – perfect if you have limited kitchen space.
Ninja Double Stack XL Air Fryer: was £269.99 now £184.99 at Amazon
The LG C4 OLED TV hits a new low price
The fantastic LG C4 OLED TV has fallen to its lowest-ever price now that Prime Day is officially underway – you can get the 55-inch LG C5 for just £859 at Amazon (was £1,199). That's £10 cheaper than the previous lowest price we've ever seen it for, a few months ago.
The LG C4 is the best-value TV you can buy right now. Its OLED screen delivers perfect contrast, with zero light leak between bright and dark areas, meaning everything looks incredibly cinematic. And despite being a 2024 TV, you could need more features than it offers you – it's totally futureproof.
And that goes double for gaming – it's the rare TV that has four HDMI 2.1 ports, all supporting 4K 120Hz and every type of variable refresh rate, so however ambitious your gaming setup will be in the future, this TV's ready for it.
LG C4 55-inch OLED TV: was £1,199 now £859 at Amazon
Let's start with a big one
Here's the deal everyone's been waiting for on Prime Day: the Amazon Kindle. Now, there's been a lot of concern about the quality of Kindle deals lately, and while the popular ereaders have been cheaper than this in the past, today's offer is actually quite a good one. You can now get the standard Amazon Kindle for a record-low price.
Amazon Kindle: was £94.99 now £74.99 at Amazon
Welcome to our Prime Day deals live coverage
Good morning to the early birds and thanks for joining us for our live coverage of this year's Prime Day deals at Amazon UK. We've got four long days of deals ahead of us and we'll be right here with you through it all picking out all of the top offers that are actually worth spending your money on. Stay tuned for all the excellent hidden bargains you don't want to miss and recommendations from our huge team of tech and deals experts.