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I've hand-picked the best Prime Day deals at Amazon UK – 100+ offers I'd buy with prices from £15.99
We're entering the final stage of Prime Day but there are still plenty of great deals up for grabs
Jump to:
1. Today's best deals
2. Deals under £50
3. Amazon Devices
4. Laptops
5. TVs
6. Appliances
7. Headphones
8. Tablets
9. Smartwatches
10. Phones
11. Health & Beauty
12. Soundbars
13. Cameras
14. Live coverage
And so we enter the fourth and final day of the oddly named Prime Day sales event. While we've yet to see a slew of fresh deals, there's a chance that some compelling last-minute ones could drop as we head deeper into Friday and towards the weekend.
• See all of today's deals at Amazon
At the moment you can still find plenty of deals on TVs, appliances, headphones and some handy cheap tech gadgets for under £50. And using our extensive deals-hunting experience we've picked out the best ones to consider.
Several of those products are featured in this year's Prime Day sale, so we've highlighted those deals above the rest, alongside some basket-filling bargains if you're looking for a little treat for yourself.
Remember, too, that you need to be an Amazon Prime member to access the majority of these Prime Day deals. You can sign up for £8.99 per month or make use of the 30-day free trial right here if eligible.
So below you'll find our picks of the best Amazon Prime Day deals we've seen so far and that are available today, provided stock doesn't suddenly sell out; jump to our live coverage section to see the deals we think you should consider right now.
The best Amazon Prime Day deals - quick links
- Amazon Devices: up to 50% off Kindle & Ring
- Appliances: Ninja & De'Longhi from £19.99
- Gaming: Nintendo Switch 2 – check stock now
- Headphones: Bose & Sony from £14.99
- Health: up to 68% off Philips, Remington & Oral-B
- Home: fans from £12.99
- Laptops: Lenovo, Asus and HP from £139
- Phones: up to 30% off Apple & Samsung
- Prime Membership: 30-day free trial
- Tablets: iPads & Fire Tabs from £59.99
- Toys: up to 50% off Lego & Mattel
- TVs: cheap TVs from £99.99
- Vacuums: Shark and eufy from £99
- Wearables: Huawei & Samsung from £39
Amazon Prime Day deals - editor's picks
I've seen a lot of people talk about and use Loop earplugs lately so if you want to see what the fuss is all about then this entry-level pair is down to a record-low price. Use them to block out noise on a commute, help you focus in the office, protect your ears from loud music at bars or concerts, or help you create a better environment for sleep. They're reusable and can last for up to five years so a good investment if you'll be a regular user.
This extremely popular and number one best-selling air fryer, which we awarded five stars in our Ninja AF300UK review, is now even cheaper at Amazon. This is an excellent, record-low price for a large dual-basket air fryer that can prepare multiple foods at once faster and arguably healthier than other conventional cooking methods.
The latest version of the standard Kindle is on sale as part of the annual Prime Day sale. It's a basic ereader, but it still boasts a four-week battery life and space for thousands of books. Given it's £60 cheaper than the Paperwhite, this is clearly a better pick for the infrequent reader who's after a more budget-friendly option. At under £75, this Prime Day deal is a new record-low price for the ereader, but far from the bigger discounts I've seen in previous years.
This is a handy and affordable power bank from the popular and well-rated Anker brand. It sports a sleek and slim design that makes it easy to carry around, while it can still recharge many mobiles up to two times over. There's only a single port to charge one device at a time but that's not a huge issue if you just want a cheap power bank for your phone.
This clever cooling companion was awarded a commendable 4.5 stars when we reviewed it, and what's more, it currently holds the title of our best smart tower fan, so we're very happy to see it included in the deals this Prime Day. Now with an impressive £30 off, this already good value tower fan just got even cooler.
Display - 14 inches
Processor - Intel i5
RAM - 16GB
Storage - 512GB
If you want a good value Windows laptop, then this configuration of the Lenovo IdeaPad Slim 3 is a strong buy. It features an Intel i5 processor, 16GB of RAM and a large 512GB SSD to ensure strong overall performance and lots of speedy storage for the price. It's a top buy right now if you're on a budget and need a mid-range laptop for general everyday use, admin tasks and light work.
This budget-friendly drone from DJI boasts an incredible 4K UHD resolution so you can capture amazing detail every single time. A 31-minute maximum flight time gives enough time to capture most shots, although more serious enthusiasts might crave better battery performance. This bundle also includes two batteries, a remote controller and a shoulder bag, all for £259. It'll be hard to find a better drone deal this year for beginners.
The G50 is very budget-friendly even at full price, but now it's even more so thanks to this Prime Day deal, which takes it under £100. A maximum suction of 4,000Pa is extremely good for the price, and the onboard bin is surprisingly generously sized at 600ml. For this price, expect basic navigation and a design suited to general whole-home cleans rather than anything more specific. Although we haven't reviewed this specific model yet, we generally rate Eufy highly as a brand, and the value for money is impressive.
Own the latest Galaxy Watch for only £189 in a straight-up price discount from Amazon. One of our favorite Android smartwatches at the moment, we rate the Watch 7 for its health and fitness tracking and beautiful AMOLED display.
As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high 4K resolution. It's a good offer for a solid streaming stick that comes with access to all the major apps and supports voice controls through Alexa. Be aware, though, that the previous generation version has been as low as £22.99 before - but that was over three years ago. Chances of seeing that price again are slim and this is actually a record-low price for the newest model.
I've got one of those AnySharp knife sharpeners to keep my kitchen knives up to scratch but if you want to go all the way with a convenient knife block with a build-in sharpener then this is a great price for a premium set from Ninja that matches the previous record-low. You'll never suffer from dull knives again with this extremely handy kitchen gadget, with its five-piece set of stainless knives and included paring scissors.
If you want to go for the modern version of Apple's entry-level tablet, then this iPad A16 is at its cheapest price yet. It's great value for money at this price if you need an all-around tablet. We said Apple's latest base-level tablet is a big upgrade over the previous generation model and the top pick in our best iPad guide. It boasts a gorgeous Liquid Retina display, a new A16 Bionic chip, improved cameras, USB-C support, and a sleek design.
We cannot sing the PlayStation Portal's praises enough, and if you're anything like me in terms of being a big PS5 fan and player, and want another way to chip away at your backlog, then this is the perfect accessory to facilitate that. At this lowest-ever Amazon price, you really can't go wrong either.
Price check: £179 at Very | £199.99 at PS Direct
The JLab Go Pop ANC are our 'best super cheap' pick in our list of the best budget earbuds around. Why? Well, its because they impress with energetic sound, solid noise cancellation and a comfortable fit. They were already outrageously cheap, but at just £23 this Prime Day, they're simply too good to skip.
Here's a new record-low price for this impressive bundle featuring the appliance we awarded 4.5 stars out of five in our Shark Stratos Cordless Stick Vacuum Cleaner review. I can't praise these vacuums enough for the Anti Hair Wrap tech that's saved me so much time unclogging the brush roll compared to my old vacuum. Flexology makes it a good option for reaching under furniture and this upgraded Stratos version boasts anti-odour tech and CleanSense IQ that automatically adjusts suction power to tackle tougher areas of dirt. On top of all that, battery life is an impressive 60 minutes.
The new Blink Mini 2 has a couple of nice upgrades compared to the previous model, including an in-built spotlight, night view in colour support and the option to use it outdoors with the weather-resistant adaptor. Aside from that, it offers the same raft of security features such as motion detection, two-way audio and smartphone app integration. This offer is a new record-low price – and best of all, you don't need to be a Prime member to get it.
The Apple AirTag is one of Amazon's top-selling tech gadgets and it's easy to see why. If you tend to misplace your keys or wallet or want to track your luggage, this handy gadget can help you keep tabs on anything you don't want to lose. If you use an iPhone, then this is the perfect accessory - plus, the 4-pack is currently sitting at a record-low price thanks to Prime Day today.
The Amazon Fire HD 10 sports one of the largest screens from across the range, making content look nicer and easier to see. Plus, it has a convenient 5MP front-facing camera for taking calls as you move. It all comes together to provide a slightly faster and more appealing way to use a tablet while still keeping costs down and providing handy Alexa support. Best of all, today's offer is a new record-low price.
The Pixel 9 Pro boasts a sharp 6.3-inch screen with a resolution of 1280 x 2856 and a peak brightness of up to 3,000 nits for a clear and vibrant image. I should also mention that it takes amazing photos thanks to its three lenses: 50MP wide, 48MP ultrawide, and 48MP 5X zoom. It’s a powerful Android phone that does everything very well – and it's a bargain with this huge discount for Amazon Prime Day.
Get the fantastic Apple Watch Series 10 for a very low price in the Amazon Prime Day sales. With a curved screen for imprved glanceability, new thinner design and sleep apnea detection capabilities, it's also got all of Apple's existing watchOS smarts and latest features.
The Samsung Galaxy Tab A9 is a dependable entry-level tablet and dirt cheap for Prime Day. It features an 8.7-inch screen that's bright enough to use outdoors, 64GB of storage, and surround-sound speakers, all packed into a suitably snug frame to use curled up on the sofa. It’s possible to present up to three apps on one screen, so it’s decent for multitasking purposes for work, but given the basic components, performance will take a dip if you push it too hard or when playing advanced games. You can, however, take video calls via the 8MP rear camera or the 2MP front camera.
The LG C4 is a phenomenal OLED TV that covers all the bases, delivering fantastic performance for movies, gaming and more. Its picture delivers bold colours, rich contrast, lifelike textures, and solid brightness for a mid-range OLED TV. It's also packed with gaming features including 4K, 144Hz, VRR (AMD FreeSync and Nvidia G-Sync), ALLM and Dolby Vision gaming.
Display: 13.6 inches
Processor: Apple M4
RAM: 16GB
Storage: 256GB
Superior performance, minimal weight, and gorgeous looks – the MacBook Air (M4) has it all. We've got a lot of love for the laptop that has helped redefine performance in a small form factor. At only £849, this is one of the best laptop bargains of the year so far.
This fabulous bean-to-cup coffee machine received 4.5 stars in our review thanks to the way it gives you total control over the brewing process. It's much more transparent than most similar machines, letting you easily tweak the grind size, temperature, and extraction time. With over £100 off, this is its best price since last year's Black Friday.
Amazon Prime Day deals – Under £50
I've seen a lot of people talk about and use Loop earplugs lately so if you want to see what the fuss is all about then this entry-level pair is down to a record-low price. Use them to block out noise on a commute, help you focus in the office, protect your ears from loud music at bars or concerts, or help you create a better environment for sleep. They're reusable and can last for up to five years so a good investment if you'll be a regular user.
I am atrocious at DIY, but I've found it's always important to have a drill around the house for those little jobs I can just about manage without breaking everything. Recently, my cheap Aldi drill gave up on me, so I've been thinking about getting a new one during Prime Day. This super-basic Black + Decker option with an included charger seems just right for my needs – and it's a bargain at a little over £30.
The Philips OneBlade 360 is a quick, simple and affordable electric razor that's suitable for a wide variety of face and body grooming needs. This jam-packed bundle is now down to the cheapest price I've ever seen, making it a great buy. Even more so as this bundle includes the handle as well as two spare blades, a comb and body kit, and a USB-A charging cable.
I've been building out a 4K Blu-ray collection over the last few months and have had an eye on this box set because I haven't watched the films in years. I was just waiting for a sale to pick it up. And now, as if on cue, the Lord of the Rings Trilogy 4K Blu-ray has dropped to a record-low price for Prime Day. Straight into the basket and that's my weekend plans sorted.
I bought this massage gun myself and found it to be excellent value for money, so I definitely recommend it at this record-low price. It's easy to use, quiet, has four attachments to target different muscles and has six speed settings to suit your preferred pressure. The detachable handle is a nice addition, too, so you can easily reach your back.
If you want to invest in a solid water bottle for your hot and cold drinks then now's a great time to pick up this premium Ninja Thirsti while it's down to its lowest price at Amazon. A robust stainless steel design and leak-proof lid make it great for chucking in your bag while travelling, while the triple insulation keeps cold drinks cold for up to a day and hot drinks hot for up to eight hours.
A fantastic low price for a pair of smart plugs that offer a suite of features to control your devices and monitor your energy use. You can use them with any existing socket and connect an assortment of devices such as chargers, lights, TVs, appliances and more. Remote controls, voice controls, schedules, energy monitoring features and more are all handled in the free smartphone app.
Here's a cheap and cheerful 256GB MicroSD card for under £15 in the latest Amazon Prime Day sale. Whether you need it for a camera, phone, tablet or Nintendo Switch, it'll expand the storage available in the device for more photos, videos, apps, games, or whatever else you need for very little money.
If you want a cheap and basic Bluetooth speaker, then you can't go wrong with this Anker Soundcore for under £30. Sure, it's not going to give you the biggest and boldest audio quality, but it's still a solid option at an affordable price. Battery life is an impressive 24 hours, too, so it's great to use around the home or take it with you when on the go.
The Ninja Blast Portable Blender is Ninja's best-selling personal-sized blender for smoothies, slushies, and shakes. It comes with a USB-rechargeable base, so you don't need to swap batteries every few months, and a leakproof lid with a carrying handle. Its convenient, grab-and-go design stood out to our reviewer, who gave it four out of five stars. This is the second-best price I've seen for the Ninja Blast after it fell to £31.99 at the end of last year.
You can save a huge £45 on the Karcher WV2 in the Amazon Prime Day sale, bringing down the basic window vac to under £50. The rechargeable lithium-ion battery boasts a 35-minute run time, which equals about 105m² on a single charge. That’s more than enough to do a small home or flat multiple times over.
Always a hot item during holiday sales events, Amazon has the best-selling Revlon One-Step hair dryer on sale for a record-low price of £27.99. Thanks to the unique oval brush design, the hairdryer delivers a salon-like blowout with brilliant shine and extra volume.
Amazon Prime Day deals – Amazon Devices
Looking to buy a smart speaker for a small space? This Amazon Prime Day sale includes the Echo Pop for £20.99. This is the cheapest Echo device you can buy right now and one that we found was a fun, if somewhat basic, option in our Echo Pop review. For the money, however, you get a compact smart speaker with Alexa built in, so you can play music, ask questions, and check the weather completely hands-free. Note that this one briefly fell to £17.99 earlier, but I'd still say it's a decent buy at £21.
Amazon's best-selling Echo Dot is down to under £30 for Prime Day – an OK offer, but far from the previous record-low of £22.99. Nevertheless, the Echo Dot offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather completely hands-free. As far as a cheap and cheerful smart speaker goes, it's one of the better options out there.
Amazon brought back a brand-new version of its Echo Spot smart clock recently and it's slashed £30 off the price for Prime Day, matching the price that was available last year. As well as a time display and wake-up alerts, this compact bit of kit can play music, check the weather and control other smart devices throughout your home.
As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high 4K resolution. It's a good offer for a solid streaming stick that comes with access to all the major apps and supports voice controls through Alexa. Be aware, though, that the previous generation version has been as low as £22.99 before - but that was over three years ago. Chances of seeing that price again are slim and this is actually a record-low price for the newest model.
Another streaming stick, another new lowest-ever price. The newest version of Amazon's premium streaming device, the Fire TV Stick 4K Max streams the same content in the same quality as the standard 4K version, but the extra power inside means you get faster performance when navigating apps and searching for shows. Plus, it uses WiFi 6E technology to give you a more stable and consistent streaming experience.
The latest version of the standard Kindle is on sale as part of the annual Prime Day sale. It's a basic ereader, but it still boasts a four-week battery life and space for thousands of books. Given it's £60 cheaper than the Paperwhite, this is clearly a better pick for the infrequent reader who's after a more budget-friendly option. At under £75, this Prime Day deal is a new record-low price for the ereader, but far from the bigger discounts I've seen in previous years.
Amazon Prime Day features an OK, if a little disappointing, deal on the latest Kindle Paperwhite. We found in our Kindle Paperwhite review that it's packed with features to suit all avid readers, including a 12-week battery life, glare-free 7-inch screen, adjustable warm light, and storage space for thousands of books. This is a good buy and one of the best ereaders out there, it's just a shame that the days of even bigger discounts are well in the past.
The Kindle Colorsoft is down to its lowest price as part of Amazon Prime Day. As Amazon's first and only colored Kindle, it's a must-have for people who love reading travel guides, graphic novels, and other genres with a lot of images and photographs. It's USB-C and wireless charging compatible, lasting up to 8 weeks on a full battery.
This updated version of the Kindle Scribe has only been discounted a handful of times in the past, so this Prime Day deal is a new record-low. The Scribe combines some of the best features of the Kindle Paperwhite, such as the glare-free and auto-adjusting display, along with the option to take notes, comment on documents, and doodle using the included stylus pen. Our Kindle Scribe review was down on some missing features that have been added in recent updates, so now this is better value for a multi-functional device.
This year's Amazon Prime Day has the top-rated Blink Video Doorbell on sale for £28.99 – that's a new record-low price by a massive £1. The Blink Video Doorbell is a cheap and easy way to get alerts to your phone when motion is detected or when guests are at your door. It features infrared night video, long-lasting battery life, compatibility with other smart devices and displays, and two-way audio to speak to visitors.
Amazon has the latest Blink Outdoor 4 security camera on sale for £33.99, and it's one of my top picks from this week's Prime Day sale if you want to dabble with some cheap smart home tech. The 4th generation outdoor security camera features two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control and interconnectivity with other smart devices.
The new Blink Mini 2 has a couple of nice upgrades compared to the previous model, including an in-built spotlight, night view in colour support and the option to use it outdoors with the weather-resistant adaptor. Aside from that, it offers the same raft of security features such as motion detection, two-way audio and smartphone app integration. This offer is a new record-low price – and best of all, you don't need to be a Prime member to get it.
In addition to the popular Ring Doorbell and Echo Pop bundle, this new offer that pairs the video doorbell with a Ring Indoor Camera is now live for Prime Day. Again, it's excellent value for money, saving you almost £95 compared to buying both separately. With this, you can check on visitors at your front door and also cover another area inside your home with the bonus camera. Sync them with any existing Alexa devices to view footage, receive alerts and answer the door.
This half-price offer gets you an easy-to-install Ring Indoor Camera for a new low price. The Alexa-enabled plug-in security camera features motion-activated notifications, 1080p HD video support, a privacy cover and two-way talk to allow you to see, hear and communicate throughout your home.
This Prime Day deal has the Ring Stick Up Cam on sale for £44.99 – that's the cheapest price I've ever seen. The Alexa-enabled security camera features motion-activated notifications, two-way talk, and can be placed outdoors thanks to the weather-resistant design and a battery life of six to twelve months.
The latest wireless Ring Doorbell has been discounted to a new record-low price for Prime Day. We've tested more advanced versions and have been impressed with the video quality and night vision colour, but it's a shame that some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.
The more premium wireless Ring Doorbell has been discounted back to the record-low price for Prime Day. While we were impressed by its 1536p HD Video and improved colour night vision in our Ring Battery Video Doorbell Pro review, we were a little blue to see some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.
This latest iteration of the Amazon Echo Auto is back to its lowest-ever price, making it a relatively affordable way to add the safety and convenience of voice controls to your car, As well as playing music, checking traffic reports and making calls, the Echo Auto can also control smart devices in your home so you can turn up the heating or turn on lights so they're ready for when you get home. An aux cable and a fast in-car charger are also included.
Amazon Prime Day deals – Laptops
Display - 14 inches
Processor - Intel Celeron N100
RAM - 4GB
Storage - 128GB
One of the best cheap laptops in the Amazon Prime Day sale is this HP Chromebook 14. It's a basic device but suitable for those who need a portable and inexpensive laptop with reasonable battery life and a good amount of storage to handle schoolwork or light use. This is a safe and solid choice at a budget price with an impressive 12-hour battery life and a decent-sized 14-inch display.
Display - 11 inches
Processor - MediaTek Kompanio 838
RAM - 8GB
Storage - 128GB
We're big fans of the Lenovo Chromebook Duet at TechRadar so definitely want to share this super-cheap deal on the flexible 11-inch ChromeOS laptop that brings it down to a record-low price for this configuration. In our very positive Lenovo Chromebook Duet review, we thought the original version offered an excellent balance between tablet portability and Chromebook flexibility, while the day-long battery life is a huge boost for those who are always on the go. The configuration on sale has 8GB of RAM and 128GB of storage so it should offer strong everyday performance and enough storage for your essential files and applications.
Display - 14 inches
Processor - Intel i5
RAM - 16GB
Storage - 512GB
If you want a good value Windows laptop, then this configuration of the Lenovo IdeaPad Slim 3 is a strong buy. It features an Intel i5 processor, 16GB of RAM and a large 512GB SSD to ensure strong overall performance and lots of speedy storage for the price. It's a top buy right now if you're on a budget and need a mid-range laptop for general everyday use, admin tasks and light work.
Display: 14 inches
Processor: Qualcomm Snapdragon X Plus
RAM: 16GB
Storage: 1TB
This is an excellent price for a modern and powerful laptop featuring one of the latest Snapdragon X Plus processors. This dramatically boosts the device's performance and offers some incredible battery life, alongside the excellent amount of RAM and storage. Overall, this is an excellent high-end laptop at a mid-range price.
Display - 13.3 inches
Processor - Intel i7
RAM - 16GB
Storage - 512GB
This is the cheapest price for one of Samsung's flexible and versatile 2-in-1 laptops. It may be a previous-generation model, but it still impresses with its thin and portable design, high-quality 13.3-inch AMOLED screen and decent specs for all-around home use and light work. An S-Pen is also included for free to make the tablet mode even easier to use. You can find more powerful laptops in this price range if you need a device for more demanding jobs. However, this is more than capable of all day-to-day tasks and you're unlikely to find another laptop with premium features like the AMOLED display and 2-in-1 versatility for less.
Graphics card - RTX 4060
Processor - AMD Ryzen 7 8845HS
RAM - 16GB
Storage - 1TB
For the price, you get a decent RTX 4060 graphics card, Ryzen 7 chipset, 16GB of RAM, and a 1TB SSD. These are pretty good specs for the money I'd say right now - and this listing is also £20 cheaper than Curry's right now.
I wouldn't say this deal is a free lunch, however. The RTX 4060 is a little older now and I've personally seen similar configurations for around £750 over the past year or so. That said, if you're looking for a decent bang-for-the-buck machine right now, this is the best option.
Display - 13-inch OLED
Processor - Snapdragon X Elite
RAM - 16GB
Storage - 256GB
As a long-time Surface Pro owner, I'm considering an upgrade to one of these new models after this huge discount on the device we were super-impressed with in our review. This version boasts a gorgeous 13-inch PixelSense Flow OLED display at 2880 x 1920 resolution, so it looks sharp and crisp, with some vibrant colours and deep blacks. Meanwhile, the Snapdragon X Elite processor ensures excellent battery life and combines well with its many AI features to simplify your life. There’s also 16GB of memory and a 256GB SSD, which will ensure speedy performance and enough storage space for all of your essential files and applications.
Display: 13.6 inches
Processor: Apple M4
RAM: 16GB
Storage: 256GB
Superior performance, minimal weight, and gorgeous looks – the MacBook Air (M4) has it all. We've got a lot of love for the laptop that has helped redefine performance in a small form factor. At only £849, this is one of the best laptop bargains of the year so far.
Display: 14.2 inches
Processor: Apple M4
RAM: 16GB
Storage: 256GB
The MacBook Pro's M4 processor brings impressive performance to the table, and it does so without breaking a sweat. At 16GB of RAM and a 512GB SSD, you've got the storage and performance you need to tackle creative tasks, tear through everyday browsing, and even dip your toes into the world of Mac gaming.
Amazon Prime Day deals – Televisions
The 50-inch Amazon Fire TV is the mid-sized version of the budget-friendly 4-Series range and it's now down to its lowest-ever price. The impressive 4K resolution delivers excellent clarity and picture quality for TV shows, movies, sports and general viewing. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price that I'd buy if I needed an affordable and capable display.
Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features including a QLED display, HDR, Dolby Vision, local array dimming and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and gaming. It's not always easy to find a TV of this size and with these high-end features for under £400, so it's an excellent buy for the budget-conscious without compromising on quality.
The LG C4 is a phenomenal OLED TV that covers all the bases, delivering fantastic performance for movies, gaming and more. Its picture delivers bold colours, rich contrast, lifelike textures, and solid brightness for a mid-range OLED TV. It's also packed with gaming features including 4K, 144Hz, VRR (AMD FreeSync and Nvidia G-Sync), ALLM and Dolby Vision gaming.
The Hisense U8N delivers stunning brightness, superb contrast, and a whole host of gaming features, including 4K, 144Hz, VRR, and Dolby Vision gaming. It's easily one of 2024's best mini-LED TVs, and this deal takes the 65-inch model down to a record-low of just under £1,000. That's brilliant value for a TV with this much to offer.
If you're looking for a TV that can do it all, the LG C5 should be top of your list. Its excellent picture quality make it ideal for movies, it's a gaming powerhouse and its intuitive for easy app navigation and usage. This deal knocks £200 off its full price and then you can claim a further £150 cashback from LG, which would take the 55-inch C5 down to £1,549 - that's a total of £350 off!
Amazon Prime Day deals – Appliances
This clever cooling companion was awarded a commendable 4.5 stars when we reviewed it, and what's more, it currently holds the title of our best smart tower fan, so we're very happy to see it included in the deals this Prime Day. Now with a thrilling £30 off, this already good value tower fan just got even cooler.
A healthy 32% saving brings this Shark PowerPro vacuum down to its lowest ever price for Amazon Prime Day. Our review on this model praised its solid build quality, suction, and extremely handy anti-hair wrap brushroll. We thought it was already pretty good value but today's Prime Day deal makes it the clear choice for a reasonably priced vacuum today.
Here's a new record-low price for this impressive bundle featuring the appliance we awarded 4.5 stars out of five in our Shark Stratos Cordless Stick Vacuum Cleaner review. I can't praise these vacuums enough for the Anti Hair Wrap tech that's saved me so much time unclogging the brush roll compared to my old vacuum. Flexology makes it a good option for reaching under furniture and this upgraded Stratos version boasts anti-odour tech and CleanSense IQ that automatically adjusts suction power to tackle tougher areas of dirt. On top of all that, battery life is an impressive 60 minutes.
The G50 is very budget-friendly even at full price, but now it's even more so thanks to this Prime Day deal, which takes it under £100. A maximum suction of 4,000Pa is extremely good for the price, and the onboard bin is surprisingly generously sized at 600ml. For this price, expect basic navigation and a design suited to general whole-home cleans rather than anything more specific. Although we haven't reviewed this specific model yet, we generally rate Eufy highly as a brand, and the value for money is impressive.
This extremely popular and number one best-selling air fryer, which we awarded five stars in our Ninja AF300UK review, is now even cheaper at Amazon. This is an excellent, record-low price for a large dual-basket air fryer that can prepare multiple foods at once faster and arguably healthier than other conventional cooking methods.
The Ninja Foodi Max is the ultimate air fryer for many and it's now down to a great low price at Amazon. It offers six different functions, including Max Crisp, air frying, roasting, baking, reheating, and dehydrating. With two baskets, you get two independent cooking zones with the option to have them sync or match up, depending on your needs. Its extra large capacity is perfect for family cooking or batch cooking as it gives you plenty of room for a 2kg chicken or 1.4kg of fries in each compartment.
Here's a huge discount on Ninja's newest and most portable air fryer - and a great Prime Day deal. This bundle includes the PowerPod lid, plus two resealable glass containers to carry your dishes until you're ready to cook. According to our testing, it cooks exceptionally quickly, is easy to use and a breeze to clean, making this one of the best air fryer deals I've seen this year.
Ninja's recent space-saving air fryer is down to its lowest-ever price, which is a steal for the popular and well-rated appliance. We loved it at TechRadar, scoring it full marks in our Ninja Double Stack Air Fryer review and even putting it in our best air fryer buying guide. Well-built and great-looking on any countertop, it offers five cooking levels across two drawers and two racks, while the 9.5L capacity is ideal for medium to big families.
One of the best budget air fryer deals available at Amazon right now is this heavily reduced Tefal Easy Fry. It's a decent-sized 8.3L model that's almost at the same price as smaller 5-litre options I've seen at other retailers. We haven't personally reviewed this model at TechRadar but it's from a trusted brand and down to the lowest price I've seen all year. In fact, it's the same as I saw on Black Friday. A larger 11-litre XL version is also available for £119.99.
Will the air fryer craze ever calm down? It still doesn't seem likely, as the handy kitchen gadgets continue to sell like hot cakes. If you've not got one yet, then now's a great time to try the tech for yourself as the Ninja Air Fryer AF100UK is down to its lowest price since Black Friday. We said this compact model is an excellent and easy-to-use entry-level air fryer for those cooking meals for one or two people in our Ninja Air Fryer AF100UK review.
I've got one of those AnySharp knife sharpeners to keep my kitchen knives up to scratch but if you want to go all the way with a convenient knife block with a build-in sharpener then this is a great price for a premium set from Ninja that matches the previous record-low. You'll never suffer from dull knives again with this extremely handy kitchen gadget, with its five-piece set of stainless knives and included paring scissors.
Here's a record-low price on the excellent Nespresso Creatista Plus - a coffee maker that we rated a full five stars out of five in our review. Looking to take your home brews to a new level? This premium coffee maker is intuitive, features a handy integrated milk frother, and provides absolutely fantastic results right out of the box. It also looks fantastic, with a stunning stainless-steel design.
Priding itself on simplicity, the Nespresso Vertuo Plus Coffee Maker is there to provide coffee shop-quality brews without needing to pay extra. It has a one-touch brewing system, so even if you’re half asleep, you’re all set for the day here. Blend-specific brewing and automatic adaptation to the capsules you insert mean you really don’t have to be a coffee expert to make the most of this machine. Today's price is the lowest we've seen since last year's Black Friday, so it's well worth considering.
This fabulous bean-to-cup coffee machine received 4.5 stars in our review thanks to the way it gives you total control over the brewing process. It's much more transparent than most similar machines, letting you easily tweak the grind size, temperature, and extraction time. With over £100 off, this is its best price since last year's Black Friday.
This is our top-rated coffee maker, and it's down to a record-low price for Prime Day with £200 off. It's the perfect bean-to-cup machine for new users, letting you control as much of the process as you feel comfortable with and automating the rest, while helping you understand what effect every setting has on the finished drink. I love it, and I think you will too.
If someone asks me to recommend an affordable compact manual espresso machine, this is the one I suggest every time, and now it's even better with this generous Prime Day price cut. It's a pleasure to use every morning, and punches well above its weight. The steam wand is superb as well.
This is one of our favourite compact automatic espresso machines, and it's back down to its Black Friday price right now, with 31% off. It's a joy to use (those touch buttons are much easier than a screen) and has a super smart system that uses all the milk from the carafe so there's nothing left to go bad. Brilliant!
Amazon Prime Day deals – Headphones
The Sony WF-C510 are the cheapest wireless earbuds in Sony's current range, but they don't feel cheap. They sound excellent for the money, full of energy and refinement. You don't get active noise cancellation, but you do get other useful features, and a comfortable fit.
If you want to get your hands on Apple's latest AirPods 4, you can find them on sale for a record-low price of £113 at Amazon for Prime Day. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalised spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging. The version with active noise cancellation is also reduced to £149 – another new lowest-ever price.
Apple's best-selling AirPods Pro 2 sound excellent, the noise cancellation is top-tier, Dolby Atmos spatial audio is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). Today's Prime Day deal matches the record-low and it's the best price you can find right now.
With Bose, you know you're getting amazing ANC, but if you check out our Bose QuietComfort Earbuds 2024 review , you'll find that there was so much more to love about these buds. Sonically, these are a highly capable model that offer balanced, yet impactful sound with ease. Pair that with a great feature-set and this fantastic cut-price and they're a top option this Prime Day.
The Bose QuietComfort Ultra earbuds are some of the manufacturer's best in terms of audio quality and noise cancellation – and they're down to a record-low price for Amazon Prime Day. This latest model lasts up to 24 hours between both the buds and the case and features new CustomTune technology that adjusts the audio based on your ear shape. The Spatial Audio also makes the listening experience more immersive than ever, with the option to swap between listening modes, depending on if you want to lose yourself in audio or stay alert.
The JLab Go Pop ANC are our 'best super cheap' pick in our list of the best budget earbuds around. Why? Well, its because they impress with energetic sound, solid noise cancellation and a comfortable fit. They were already outrageously cheap, but at just £23 this Prime Day, they're simply too good to skip.
In our Anker Soundcore Aeroclip review, Harry Padoan was full of praise for these buds, which offer great sound quality despite having an open design. In fact, these are among the best sounding open buds he's tested, and they're super comfortable too. These open buds clip onto your ears rather than hooking over them, so if you're a fan of that aesthetic, these are a top choice. At just over £110, these are just asking to be snapped right up.
These wireless earbuds offer good battery life, a pleasingly lightweight feel, and of course, fantastic value for money. They have wide-reaching higher-resolution Bluetooth codec support – using both Sony's proprietary LDAC and Qualcomm's aptX Lossless. And now with this Prime Day deal, they'll set you back less than £60 – that's an offer not to be missed!
You can score more than 30% off these workout-ready open earbuds right now thanks to the Prime Day sales. With surprisingly balanced audio, a beautifully comfortable on-ear feel and a nifty companion app, these buds are incredibly enjoyable to use. Want to know more? Then take a peek at our full Shokz OpenFit Air review.
The Sony WH-1000MX4 are older now but they are still some of the best over-ear headphones ever. These wireless Sony cans package together top-notch audio, excellent comfort, and effective noise cancellation all at a reasonable price point that's about £100 less than the newer Sony XM5 that are only a minor upgrade. We still rate these as the best headphones for most people, exactly because you can find them at a price like this during major sales.
The Sony WF-C700N are an excellent pair of cheap earbuds. At this new low price, I think they're an absolute steal and then some. Yes, 20 hours of battery can be bettered – but 15hours from the buds alone with noise-cancellation on certainly can't at this price point. They're also light and comfortable, and provide an exciting, musical sound.
The fantastic Bose QuestComfort Ultra Headphones are back to the same record-low price from Black Friday, so this is a great deal considering that there's a clear step up in sound compared to other premium cans. Superbly detailed and energetic sound meets the best noise cancellation you can get right now, in a light and comfortable design.
The Samsung Galaxy Buds3 Pro are down to a new record-low price at Amazon for Prime Day. We awarded them four stars in our Samsung Galaxy Buds3 Pro review, praising the refinement over the previous model with AirPods-like ear sticks, active noise cancellation, an 11mm driver, and AI-powered features like a voice-call booster and a translation tool – provided you have a modern Samsung phone. They look and feel good in your ears, too, with up to five hours of battery life with ANC on, so they’re good for your commute or workout.
These have been some of the most surprising earbuds we've ever tested, scoring a sweet five stars in our Nothing Ear (a) review – and now you can get them for their lowest price ever. Considering the latest AirPods are still around £110, the fact that these offer massively superior sound and great active noise cancellation for far less than AirPods is a no-brainer.
While these Shokz OpenRun aren't the latest model, they are still an impressive pair of bone conduction headphones – and you can get them for less than £100. Their all-purpose functionality means that they are suitable for both running and stationary activities, packing a battery life of eight hours on a full charge. This means that if you enjoy longer training sessions, then they will last the duration of your workout, as well as doing justice to bass-heavy music.
Amazon Prime Day deals – Tablets
A new version of the Amazon Fire HD 8 tablet was only released less than a year ago and it's back to the record-low price for Prime Day. While not the most powerful tablet out there, the Fire HD 8 has what you need to cover the essentials, such as web browsing, sending emails, watching videos and a little light gaming. Battery life is impressive at up to 13 hours, so it's good to take on the go or if you're just chilling on the couch.
The Amazon Fire HD 10 sports one of the largest screens from across the range, making content look nicer and easier to see. Plus, it has a convenient 5MP front-facing camera for taking calls as you move. It all comes together to provide a slightly faster and more appealing way to use a tablet while still keeping costs down and providing handy Alexa support. Best of all, today's offer is a new record-low price.
I can't get too excited by this Amazon Fire Max 11 deal as it has been down to £129 in previous sales. Still, it remains one of the more affordable tablet options right now with a 2.2GHz octa-core chip (paired to 4GB RAM), which the manufacturer claims makes it almost 50% faster than its closest tablet. A sharp 11-inch 1200 x 2000 display, Dolby Atmos audio, and up to 14 hours of battery life round out a promising spec sheet – even though it's been cheaper before today.
The latest Amazon Fire 8 Kids tablet with 32GB of storage is on sale for £59.99 right now – that's a huge discount of 60% off that brings it down to its lowest price yet. The eight-inch tablet features easy parental controls, a kid-proof case, and a year of Amazon Kids Unlimited, which gives you access to apps, games, books, videos, and more.
If you want to go for the modern version of Apple's entry-level tablet, then this iPad A16 is at its cheapest price yet. It's great value for money at this price if you need an all-around tablet. We said Apple's latest base-level tablet is a big upgrade over the previous generation model and the top pick in our best iPad guide. It boasts a gorgeous Liquid Retina display, a new A16 Bionic chip, improved cameras, USB-C support, and a sleek design.
The Samsung Galaxy Tab A9 is a dependable entry-level tablet and dirt cheap for Prime Day. It features an 8.7-inch screen that's bright enough to use outdoors, 64GB of storage, and surround-sound speakers, all packed into a suitably snug frame to use curled up on the sofa. It’s possible to present up to three apps on one screen, so it’s decent for multitasking purposes for work, but given the basic components, performance will take a dip if you push it too hard or when playing advanced games. You can, however, take video calls via the 8MP rear camera or the 2MP front camera.
Able to open multiple apps at once while also offering kid-friendly features, you’ll be surprised how versatile the Samsung Galaxy Tab A9 Plus is. It’s slim and lightweight so you can easily toss it in your bag or use it on the move. Just consider upgrading its storage as 64GB is pretty low, but you can add removable storage should you run out of space. Today's price at Amazon brings this handy tablet down to its lowest ever price.
The highlights of the Samsung Galaxy Tab S10 FE Plus are its great-looking 10.9-inch display, the 13MP wide rear camera, the 12MP ultra-wide front camera, and there’s a S Pen stylus included for when you need to be more precise with your actions. Its glare-reducing Vision Booster technology means you can use it in any lighting situation, too. All of this is now available for a new record-low price.
Amazon Prime Day deals – Smartwatches
Own the latest Galaxy Watch for only £189 in a straight-up price discount from Amazon. One of our favorite Android smartwatches at the moment, we rate the Watch 7 for its health and fitness tracking and beautiful AMOLED display.
Get the fantastic Apple Watch Series 10 for a very low price in the Amazon Prime Day sales. With a curved screen for imprved glanceability, new thinner design and sleep apnea detection capabilities, it's also got all of Apple's existing watchOS smarts and latest features.
The Apple Watch Ultra 2 is currently £140 off and down to an incredible record-low price for Prime Day. It boasts a new bright display and S9 chipset over its predecessor in addition to convenient features like Double Tap gestures. It offers three different bands, including a lightweight Trail Loop one for athletes and hikers in addition the waterproof Ocean band for swimmers. No matter the exercise, it can last up to 36 hours on one charge and up to 72 hours on Low Power Mode.
The dedicated fitness tracker has dropped to its cheapest price for Amazon Prime Day. It's a small but welcome £40 saving on a device we found lighter, prettier and smarter compared to the previous version in our Fitbit Charge 6 review. Key features include a seven-day battery life, onboard GPS and GLONASS, sleep tracking, smart wake, SpO2 blood oxygen tracking and all the other features the excellent Charge 5 offered.
Although it's getting old now, the solid Fitbit Versa 4 is down to £126 at Amazon for Prime Day. It is water resistant up to 50m with built-in GPS, offers six days of battery life, loads of workout profiles and advanced sleep tracking. Six months of Fitbit Premium is included in the price so, as we wrote in our Fitbit Versa 4 review, it's a great buy for fitness and sleep tracking enthusiasts.
Here's a small discount on Fitbit's cheapest fitness tracker. It's inexpensive but still Fitbit's best-value proposition: all a fitness beginner needs to get started. The battery lasts for ten days and the device comes with six months of Fitbit Premium, which is an outstanding fitness app packed to the gills with features and content - especially at this price.
Amazon Prime Day deals – Phones
The Google Pixel 9a takes some of the best bits of the Google Pixel 9, such as the Tensor G4 chipset, 6.3-inch display, and Google Gemini AI support, and packs them into a drastically cheaper handset that, even at retail price, is hard to beat on value. This deal knocks £80 off one of the best-priced phones on the market.
The Pixel 9 Pro boasts a sharp 6.3-inch screen with a resolution of 1280 x 2856 and a peak brightness of up to 3,000 nits for a clear and vibrant image. I should also mention that it takes amazing photos thanks to its three lenses: 50MP wide, 48MP ultrawide, and 48MP 5X zoom. It’s a powerful Android phone that does everything very well – and it's a bargain with this huge discount for Amazon Prime Day.
With £140 off its original price, the excellent Galaxy S24 is worth considering ahead of Prime Day. As you'll see in our Samsung Galaxy S24 review, this phone has nearly enough features on board to be called an Ultra. The FHD+ display makes photos and videos look vibrant and rich in color, while the triple-camera system with 3x optical zoom gives you near-limitless photography capabilities. Top-of-the-line internals and six more years of promised updates mean the S24 is a phone that will last, too.
Amazon has also knocked £100 off the price of the larger iPhone 16 Plus, in all colors and storage configurations. We'd recommend opting for this 6.7-inch model if battery life is your number one priority. The 16 Pro Max offers comparable endurance, but as a value proposition, the 16 Plus has it beat.
Amazon has knocked over £100 off the price of the standard iPhone 16 ahead of Prime Day. We consider Apple's latest base model to be the best iPhone for most people in 2025 due to its compact size, A18 chipset, excellent cameras, and future-proof software compatibility.
The Galaxy S25 Ultra takes everything that the Galaxy S24 Ultra has to offer and amplifies it with AI. Through Galaxy AI, Google Gemini, and Bixby, this phone embeds AI deeply into the experience of every user. Right now, then 512GB variant is at a brand-new record-low price. In fact, it's the same price as the baseline 256GB version.
The Apple AirTag is one of Amazon's top-selling tech gadgets and it's easy to see why. If you tend to misplace your keys or wallet or want to track your luggage, this handy gadget can help you keep tabs on anything you don't want to lose. If you use an iPhone, then this is the perfect accessory - plus, the 4-pack is currently sitting at a record-low price thanks to Prime Day today.
Amazon Prime Day deals - health & beauty
This mid-range toothbrush is a solid pickup while it's less than half price for Amazon Prime Day. It doesn't boast many impressive high-end features, but it has the basic ones you really need to brush your teeth effectively and efficiently, including a two-minute timer and a visible pressure sensor.
The iO range is usually a more expensive option in Oral-B's range of electric toothbrushes, but this is a decent deal on the entry-level option that's also bundled with a few handy extras. It doesn't boast many high-end features but it has the basic ones you really need to brush your teeth effectively and efficiently, including a two-minute timer and a visible pressure sensor. Plus, you get a refill holder, charger pouch and travel case included for free.
You know the drill by now; for most of last year, this brush generally retailed around £190, but in 2025 it's more often been £130. While its £112.99 discount price seems much less impressive at that scale, it's unlikely this product could sell for much less; we scored it 4.5-stars in our Oral-B iO Series 6 review for its whisper-quiet motor, excellent performance and helpful companion app.
Let's take a second to be real, first; this isn't as big of a saving as it looks. The iO9 barely ever retails at its full £500 price point, more often at £250, so in actuality this is just a £50 saving. However, it's still a great value price for one of the top toothbrushes around, and comes bundled with ample accessories.
Record-low: In a return to its lowest-ever price we first saw over Black Friday last year, this brush is as smooth and glossy as your teeth will be after a good cleaning. However, in reality this product rarely retails for £549; instead, it typically costs roughly £250. In our review we awarded it 4 stars for its real-time brushing feedback and travel-friendly build. Though we'd admit that this model heavily relies on its accompanying app, it doesn't take away from its customizable brushing experience and this mega price cut.
You can also save 25% on a toothbrush with sustainability in mind, with B-Corp-certified Suri's electric toothbrush. It's stylish, but built to be less wasteful; though that comes at the cost of an oscillating brush head. Still, we scored this eco-conscious toothbrush a commendable 4.5 stars in our full review. Replacements aren't hard to come by, as retailers like Amazon and Boots sell multi-packs of the toothbrush heads.
The Philips OneBlade 360 is a quick, simple and affordable electric razor that's suitable for a wide variety of face and body grooming needs. This jam-packed bundle is now down to the cheapest price I've ever seen, making it a great buy. Even more so as this bundle includes the handle as well as two spare blades, a comb and body kit, and a USB-A charging cable.
Always a hot item during holiday sales events, Amazon has the best-selling Revlon One-Step hair dryer on sale for a record-low price of £27.99. Thanks to the unique oval brush design, the hairdryer delivers a salon-like blowout with brilliant shine and extra volume.
This dental flosser comes from the premium brand Waterpik and there's a big saving available for Prime Day that brings it down to a record-low price. With multiple brush heads, a compact size, ten pressure settings, good battery life, and a large reservoir, it's one of the better options available if it's your first time trying a water flosser.
I bought this massage gun myself and found it to be excellent value for money, so I definitely recommend it at this record-low price. It's easy to use, quiet, has four attachments to target different muscles and has six speed settings to suit your preferred pressure. The detachable handle is a nice addition, too, so you can easily reach your back.
Amazon Prime Day deals - soundbars
This Prime Day deal whacks 27% off the stunning Sonos Beam (Gen 2) soundbar and although we've seen it for a little cheaper before, this is still a great offer on a rarely-discounted soundbar. Powerful and immersive, yet still compact, the Beam is an ideal soundbar for anyone hoping to save space. Plus, even music fans will appreciate its playback quality, thanks to its Wi-Fi streaming capabilities.
Amazon is discounting some of its own gear ahead of Prime Day, and is selling the Amazon Fire TV soundbar for 25% less than usual. For less than £90, this compact bar will provide DTS Virtual:X and Dolby Audio, generally clear sound and a simple setup process.
At just over £400, this soundbar and sub combo is excellent value. In our highly positive Sony Bravia Theater Bar 6 review, we highlighted the soundbar's awesome audio output, super-simple setup and treasure trove of features. The sub produces earth-shaking bass while the main bar plates up clear speech, meaning TV shows and movies will sound better than ever.
Another Sony soundbar that I simply have to highlight is the extremely affordable Sony HT-SF150. This is a low-cost soundbar that blew me away when I tested it. Yes, in my Sony HT-SF150 review, I gushed over the soundbar's built-in bass reflex speaker, various sound modes and almost premium look. If you want to take movie nights up a notch, but you're on a tight budget, this would be my top recommendation. At 41% off, you just can't afford to miss out on this deal.
Amazon Prime Day deals - cameras
Canon's best budget full-frame camera is the EOS R8, with a 24.2 MP full-frame CMOS image sensor and an uncropped 4K movie feature that runs right up to 60 fps. The 3-inch LCD touchscreen is also a vari-angle type for easy viewing from any angle. During Black Friday, the EOS R8 dropped to £1,099, but £100 more is still a superb deal.
Want to know what's even better? The Canon EOS R6 Mark II for just £1,799 at Jessops – that's £100 less than the Black Friday price.
Now succeeded by the Insta360 X5, the X4 is the next best 360 camera available, but now for a record-low price – the cheapest price we saw last year was £425. Want to know the key differences between the two 8K 360 cameras? Check out our Insta360 X5 vs X4 article. Spoiler – for most people, the older X4 does the trick with 8K video, slow-motion video and bullet time mode, plus a handy 4K single lens mode to double up as a regular action cam, all ably supported with powerful image stabilization.
Also available at the Insta360 store.
The X3 tops out at 5.7K video, whereas its successors, the X4 and X5, can shoot 8K. However, don't write the X3 off – it's still an impressive 360 camera, with many of the same Insta360 features as newer models, including effective image stabilization, 33ft / 10m waterproofing, bullet time and time shift modes, editing software and handy accessories. I reckon it's my top recommendation of the Insta360 deals for Prime Day 2025.
You can grab the same price at the Insta360 store.
There's 28% off the Hero 13 Black at Amazon, for a bundle that includes two Enduro Batteries and Waterproof Shutter Remote. GoPro might be feeling the heat from able DJI and Insta360 action cam rivals, but the Hero 13 Black remains one of the best action cameras available. Who needs 8K video when you've got an interchangeable lens design?
This budget-friendly drone from DJI boasts an incredible 4K UHD resolution so you can capture amazing detail every single time. A 31-minute maximum flight time gives enough time to capture most shots, although more serious enthusiasts might crave better battery performance. This bundle also includes two batteries, a remote controller and a shoulder bag, all for £259. It'll be hard to find a better drone deal this year for beginners.
The best drone overall for most falls to a new low price at Amazon. The Fly More Combo with two additional batteries provides over 100 minutes of flight time. OK with a single battery? The standard bundle is also on sale for £549 with the screen-less N2 controller, or for £689 with the RC 2 controller, via the same Amazon link.
Price check: £779 at the DJI store
If you want to try out some AR glasses perfect for bigscreen entertainmnet then these Xreal One specs are some of the best you can get, and they're currently over £60.
LIVE: Latest Updates
Day four of the Prime Day deals has arrived, but as a good deal of sensible people in the UK will have retired to bed, or at least tried to in this heat, we're not expecting big deals drops until Friday get going a little more.
But until then, do scroll up and take a look at some of the best deals you can buy right now.
We've highlighted this deal in a dedicated article, but Amazon's Prime Day iPhone 16e offer is still going strong in the UK. It's ending soon, it's selling fast, and the 128GB model has now completely sold out, but the 256GB variant is still on sale for a record-low £594 (was £699).
In truth, think you're better off opting for this larger storage capacity anyway, as we all know how quickly 128GB can disappear (indeed, 256GB is the minimum capacity for most of today's best phones). Grab this one while stocks last.
iPhone 16e: was $699 now $594 at Amazon
Selling like hot cakes
Apple's AirTags are almost always on sale, and as a result, they're some of Amazon's best-selling products. But today's Prime Day prices – for both the single model and four-pack – are some of the lowest we've seen for several months.
Yes, the AirTag 2 is coming soon, and yes, it will likely use an upgraded ultra-wideband chip to deliver greater tracking range and potential compatibility with the Vision Pro headset. But if you're simply looking for a way to keep tabs on your keys, wallet, or suitcase, I don't see a good enough reason to wait for this second-generation model.
Apple AirTag (single): was $29 now $19.99 at Amazon US
Apple AirTags (four-pack): was $99 now $64.99 at Amazon US
Apple AirTag (single): was £35 now £28 at Amazon UK
Apple AirTags (four-pack): was £119 now £84 at Amazon UK
Free Prime membership, if you're young and smart
Ah to be young again... as if you happen to be between the ages of 18 and 25, or a student with you can score six months of Amazon Prime for free.
Now given the deluge of stuff Amazon packs into a Prime membership, that's quite a good proposition. So go check it out... if you qualify.
A small camera with a big heart
Deals editor Alex here. Apologies for the cheesy headline, but I have a fondness for the next featured deal. I'm a photographer, and a few years ago, when I was a beginner, I started my photography journey with an Olympus EM-10 Mark III. Right now, the latest version of this particular camera is on sale with the 14‑42mm zoom lens for just £580 (was £641). I think I actually paid more for the previous camera way back when, so this is a peanuts price for a brand-new mirrorless camera.
The main selling point for this model is that it's extremely compact with its bundled lens and looks fantastic next to a flat white in an overpriced coffee shop. Internally, the 20MP Micro Four Thirds sensor isn't super high-end, but you'd be surprised at the results you can get with these - see my recently published post on another Olympus camera for some examples. With a compact body and excellent zoom lens, you've got everything you need to start photography as a hobby here (talent not included).
A trio of pro gaming phones
Pro mobile gamers, listen up - if you want the smoothest frame rates possible, check out phone writer Jamie's excellent post on today's best gaming phones. He's found three choices that are perfect if you're looking to take your mobile gaming experience to the next level. Samsung? Apple? Don't be so casual, man. Try these niche models that we love:
A more budget-conscious option, the Nubia Red Magic 10 Pro seeks to offer mobile gamers capable performance without pushing the price tag too far past typical flagship prices. With this deal, that goal is comfortably achieved, and the sale price of $704.65 might be as good as you'll find for a specialized gaming phone. Inside, the Snapdragon 8 Elite chipset, 12GB of RAM, and a simply incredible 7,050mAh battery keep things running at pace.
The ASUS ROG Phone 9 Pro is our pick for the best premium gaming phone money can buy. This is a phone built for gamers: its Snapdragon 8 Elite chipset, whopping 16GB of RAM, and proprietary shoulder buttons make it one of the most powerful phones on the market, full stop. This discount knocks £150.99 off the price of the ROG Phone 9 Pro, and while the resulting price of £949 still isn't cheap, it is the lowest price it's ever reached.
The regular Asus ROG Phone 9 is a powerhouse in its own right. Equipped with the same Snapdragon 8 Elite chipset as its Pro counterpart, as well as 12GB of RAM and a 6.78-inch display, the ROG Phone 9 is a great choice for gaming on the go. We're seeing a £150 discount on this specialist gaming phone, bringing its price more in line with typical flagships.
Everyone loves an air fryer - us, most of all
While I've included some air fryers on this page, we actually have a few more recommendations here, courtesy of Josie. If you don't like my selection, head on over to her page and have a proper browse. There are options from Philips, Breville, and Cosori there - all of which we've personally tested here at TechRadar. Here are a few highlights:
For a great, more compact option, Tefal also has its single basket air fryer on sale for Prime Day. This is another model that has dropped back to its lowest price since Black Friday, saving you £70 on a 7.5-liter air fryer with 8 cooking presets. Although this model has frequent price drops, this is among the most generous it's ever had, so not one to miss.
£80 off an adorable, compact air fryer is a wonderful treat for Prime Day. Its small footprint makes it excellent for crowded kitchens; when we tested it, it earned a commendable four-and-a-half stars in our review.
We awarded the Philips dual basket 1000 series 4 stars in our review, and there were many reasons its one of the best dual-basket air fryers we've tested. Despite its copious capacity, it's relatively compact, with ample cooking modes.
Almost £100 off: This capable air fryer has 12 cooking modes, dishwasher safe accessories; plus this bundle even includes a mesh tray. It's super easy to use, and we think its oven-esque design is just so cute.
Another Cosori alternative is this budget model, which impressed during our Cosori Air Fryer Pro review. We found it was able to cook fries and chicken wings to perfection – however it did require some experimentation, and it didn't handle frozen food so well.
Never pay full price for a gaming mouse
That's my addage. Yeah, I've covered Amazon Prime Day and Black Friday for a long time now and there are always gaming peripherals on sale. It's one of the categories that I always wait to buy. Case-in-point, our writer Lewis has just posted a spotlight on this 66%-off Logitech G502 Hero gaming mouse.
The Logitech G502 Hero has been an evergreen favorite for years, and the wireless variant has been my mainstay for years. But the wired variant is just as good, and its lower price point makes it well worth considering. There are various bundle deals on the page, but we reckon the mouse by itself if the best bang for your buck.
In need of a better pick-me-up in the morning? The De'Longhi Eletta Explore is the perfect coffee machine if you want something that'll do all the work for you, and it's had an epic $500 discount in the Prime Day sales.
Okay, so it's still not exactly cheap... but the Eletta Explore does a lot to justify the investment. It offers consistently rounded results at the tap of a button, can brew exceptionally good hot and cold espresso (just think of the iced lattes), and it's clever enough to be able to automatically adjust brewing settings to suit your chosen cuppa, thanks to De'Longhi's signature Bean Adapt technology.
- De'Longhi Eletta Explore: now $1,449.98 (was $1,999.95) at Amazon
The Airwrap is Dyson's iconic multistyler. It has a curl barrel that uses directed airflow to shape hair into curls, without the need for extreme heat – plus it has attachments that mean it can also use it to dry, add volume, smooth, or shape your hair. It's widely considered to be one of the very best multi-stylers around, but it doesn't come cheap. Luckily, there's a Prime Day deal to help take the price down – plus an alternative offer from Dyson direct, which might actually be a better pick.
- Dyson Airwrap Origin: was
$499.99now $399.99 at Amazon - Dyson Airwrap i.d.: was
$599.99now $499.99 at Dyson.com
Amazon's deal is on the Dyson Airwrap (2022) – it's not the newest version, but it's still an excellent hair styler, and it's officially discontinued, so at some point you'll run out of chances to pick up an Airwrap for this kind of low price (relatively speaking, of course).
The Dyson deal is on an updated version of this styler: the Dyson Airwrap i.d. The USP is a switch that launches a wrap > curl > cool shot sequence, to give consistent, long-lasting results with minimal effort. You'll also get a lot more tools than you would with the Amazon version.
Amazon isn't always the best place for a Dyson bargain, but we're seeing some unexpectedly strong discounts in this year's Prime Day sale. If you're looking for a Dyson vacuum that won't break the bank, your best option is to go for a V8. This is the oldest and simplest vacuum in the current lineup, but remains extremely popular. I
t might be less powerful and offer shorter runtimes and fewer fancy features than the brands newer models, but it's still an extremely effective cleaner and more than good enough for most people's needs. And as bonus, its much lighter than many of the newest vacs in the lineup. In our Dyson V8 vacuum cleaner review, we praised the high build quality and very well-designed detail tools, too.
The lowest-priced deal is at Amazon, but there are a few alternative bundles, also discounted, at rival retailers. You'll find them all listed below, so you can pick the option that provides the detail tools you need and fits your budget:
- V8 Plus now $299.99 (was
$469.99) at Amazon or Best Buy (simplest option) - V8 Absolute now $349.99 (was
$519.99) at Dyson.com or Walmart (extra floorhead especially for hard floors) - V8 Extra now $319.99 (was
$469.99) at Walmart (more detail tools)
A drone so innovative that DJI made its own version
There are a couple of particularly good drones deals for UK shoppers, including the DJI Mini 4 Pro Fly More Combo for £759 at Amazon UK – that's a record low price for the 4K drone that sits in top spot of our best drones guide. DJI's true beginner drone, the Mini 4K, is on sale too, for just £225 at Amazon (was £269). However, it's the first-ever price cut for the OG selfie drone, the HoverAir X1, that has really caught my eye. The X1 can take off from the palm of your hand within seconds of unboxing, equipped with superb tracking skills for dynamic aerial 12MP selfies and smooth 2.7K video. Forget the selfie stick, the HoverAir X1 is next level. There's no greater flattery than imitation – DJI consequently made its own selfie drone, the Neo.
HoverAir X1 Combo: was £395 now £276.50
The best camera for under £1,000?
It might be getting on a bit, but the Sony A7 III was ahead of the curve back when it was launched in 2018 and got a full five stars out of five in our in-depth review. Yes, the 26MP full-frame camera remains a capable performer today, with 5-axis stabilization, a sticky 693-point autofocus system, and snappy 10fps burst shooting. Did I mention it has incredible battery life that easily beats modern rivals, and shoots uncropped 4K video up to 30fps? You can grab the Sony A7 III for just £987 at Amazon, which is a new low price and less than half that of its successor, the A7 IV. Need a lens too? How about the A7 III with the with 28-70mm lens for just £1,179 at Amazon, exclusively for Prime members. Bargain.
Sony A7 III: was £1,450 now £987
The world's cheapest 360 camera gets an immediate price cut
Hi, it's Tim Coleman here – I'm TechRadar's Cameras Editor, and I'm here over the next hour to let you know about the best camera deals for Prime Day week, starting with this super cheap 360 camera: the Akaso 360. It was announced less than 24 hours before Prime Day week started, and even at full price we said it "beats Insta360 and GoPro for value" in our review. A Prime Day price cut hammers home the brand new 360 camera's value – it's now just £168 at Amazon. Just apply the voucher and then head to checkout to bag the 15% discount, which is also available for three other memory card bundles. That's a ridiculously low price for a camera that shoots 5.7K video with twin lenses and complete 360-degree coverage, and which we awarded four stars out of five in our in-depth review.
Akaso 360: was £199 now £169
Looping back around to these little lifesavers
Listen up: if you're looking for a discreet, reusable, washable pair of earplugs, whether it's to help you get a good night's sleep, lessen the impact of regular rock concerts, or simply block out the noise of the Bakerloo Line, the Loop Quiet 2 earplugs are fantastic.
They last up to five years, and right now, you can save 20%, so it's a great investment for your ears.
Loop Quiet 2 earplugs: was £19.95 now £15.95 at Amazon
Instinctively a good deal on a Garmin
The Garmin Instinct 3, a smartwatch new for this year, was rated very highly in our review: in short, we loved it, giving it 4.5 stars and slapping a big "TechRadar recommends" sticker on it. It's a terrific watch for running, cycling, swimming, hiking, camping and other outdoors pursuits, with navigation functionalities and even an LED torch.
Right now, it's 20% off on Amazon, from £429.99 down to £344.49, saving you just under £100.
Garmin Instinct 3 (50mm): was £429.99 now £344.49 on Amazon
An unbeatable Mac Mini deal
I've been thinking of upgrading my ageing PC lately, and considering I use it more for work than gaming nowadays, I've been tempted to downsize into something smaller and productivity-focused, rather than a beefy gaming rig.
That's why this excellent Apple Mac mini M4 deal has caught my eye on Amazon. The device is just five by five inches in size, so it takes up hardly any room. It’s packed with great hardware, with the M4 chip offering fantastic performance, which can even handle some light gaming. It’s ideal for working well from home, too, as I just need to hook it up to an existing monitor. Hmm, one to think on, for sure.
Apple Mac mini M4: was £599 now £499 at Amazon
Ready to try a robot vacuum for cheap?
Robot vacuums sound like a wonderful idea, but they can be a hefty investment if you want to try out the tech and see if it's up to the task. Enter: the Eufy G50 Robot Vacuum Cleaner, which is now a massive 50% at Amazon for Prime Day and down to just £99. Of course, it's a fairly basic model at this price, but it has a lot of essential features that will help map, navigate and clean your carpets and hard floors. All for a great low price? I'm tempted to get on myself.
Eufy G50 Robot Vacuum Cleaner: was £199.99 now £99.99 at Amazon
Brushing up with this deal from Oral-B
I'm not sure this Oral-B iO3 Electric Toothbrush ever really cost £160, but the price that matters is the £59.99 offer that's available for Prime Day. It's a good deal for a quality toothbrush that has all the essential features you need, including a pressure sensor, timer, multiple cleaning modes and a long-lasting battery. Get rid of your manual brush and enjoy the ease and convenience of an electric one at a much more affordable price.
Oral-B iO3 Electric Toothbrush: was £160 now £59.99 at Amazon
A bigger discount on a best-selling air fryer
Amazon just keeps discounting this popular Ninja Air Fryer, which is now another £10 cheaper than it was yesterday. It's a model we've tested and absolutely love here for its suite of simple cooking functions, excellent results, large dual zone capacity and dishwasher-safe components for easy cleaning. I'd get this one now before it's gone.
Ninja Foodi Dual Zone Air Fryer: was £218.99 now £124.99 at Amazon
This Kindle deal will sell out
It was inevitable that Kindle deals would be popular on Prime Day. Amazon has clearly got ahead of this by putting limited stock on this offer on the latest model of the standard Kindle. It's dropped to a (somewhat peculiar) new record-low price of £71.24 and is being snapped up quickly by shoppers, to the point where it's now 68% claimed. If this pace keeps up, it'll be gone by the middle of the day tomorrow, so I'd move on this one fast if you want to pick up a new ereader.
Amazon Kindle: was £94.99 now £71.24 at Amazon
Was that more laptop deals you wanted?
Here's another laptop deal that's caught my eye from Amazon's latest batch of Prime Day offers.
This is an excellent price for a modern and powerful laptop featuring one of the latest Snapdragon X Plus processors. This dramatically boosts the device's performance and offers some incredible battery life, alongside the excellent amount of RAM and storage. Overall, this is an excellent high-end laptop at a mid-range price.
The good laptop deals are finally here
It was a pretty slow start for laptop deals in this year's Amazon Prime Day, but now there are some strong offers on the third day of the sale.
Of everything I've seen, this Lenovo IdeaPad 3 Slim stands out as one of the best value for money options overall. It features an Intel i5 processor, 16GB of RAM and a large 512GB SSD to ensure strong overall performance and lots of speedy storage for the price. It's a top buy right now if you're on a budget and need a mid-range laptop for general everyday use, admin tasks and light work.
Let me loop you in on this...
Another deal that's proven incredibly popular in this year's Prime Day is these Loop Quiet 2 Ear Plugs. It helps that they're so cheap, but I also think a lot of people are realising the benefits of having these for a whole host of purposes.
Of course, they're good for sleeping, if you want to block out any annoying noises from a partner or otherwise. They're also good for regular gig-goers looking for some ear protection, dampening distracting noises in the office or even just to bring the volume down while out at a busy bar or restaurant.
Loop Quiet 2 Ear Plugs: was £19.95 now £15.95 at Amazon
The popular Shark fan sells out - but where else can you get it?
It's no surprise that with the recent run of heatwaves in the UK (and the new one about to start), fans have been a popular purchase over the last few weeks. This highly-rated Ninja model was a best seller during Prime Day, so it's no surprise it's now sold out, but there are alternatives available right now. Here's where I've found it in stock elsewhere – and other models I think are worth buying instead.
Shark FlexBreeze Hydro Go: was £129.99 now £99.99 at Shark
Levoit 20dB Quiet Smart Pedestal Fan: was £139.99 now £113.04 at Amazon
GoveeLife Smart Tower Fan 2: was £89.99 now £59.99 at Amazon
Don't miss these cheap Fitbit deals
The Fitbit range of smartwatches is in a strange place right now as Google appears to have completely discontinued the line and ceased making any new models, but they remain some of the best smartwatches for most people. I'm still using a Fitbit Versa 2!
You don't have to buy one that old, though, as some of the more modern iterations are on sale for record-low prices this Prime Day. These are all solid options if you want an affordable smartwatch or fitness tracker.
Fitbit Versa 4: was £148.99 now £126 at Amazon
Fitbit Charge 6: was £139.99 now £99.99 at Amazon
Fitbit Inspire 3: was £84.99 now £59.99 at Amazon
A perfect drone for beginners right here
This deal on a DJI 4K Mini bundle is only 35% claimed at the time of writing, but it's already proven to be a number one best seller during the sale, so I wouldn't wait around much longer if it's caught your eye. With a controller, shoulder bag and extra battery packs included for free, this has everything you need to get started. The DJI 4K Mini is an impressive performer, too, with detailed UHD support, a 31-minute runtime and an excellent 4.5/5 stars review from us that makes it a top option for beginners.
DJI 4K Mini: was £329 now £259 at Amazon
Here's one I bought myself
This Renpho Massage Gun has been an excellent little buy for me since I picked it up in the last Amazon Prime Day sale. Honestly, I think it's a huge bargain for under £40 for fitness enthusiasts or anyone who suffers from achy muscles every now and then. This version has five speed settings, includes multiple attachments depending on the muscles you're targeting and a handy extendable grip for hard-to-reach places.
Renpho Massage Gun: was £54.99 now £39.98 at Amazon
Hey all, James Pickard here again, back taking the reigns of our Amazon Prime Day live coverage for the third day of the sale. We're at the halfway point now so I expect we'll see a few deals go out of stock throughout the day. Because of that, I'll spend my time highlighting some of the biggest offers from the sale so far that I don't want you to miss out on.
We are entering day three of Prime Day. But as it's 3am in the UK, we'll pause this live feed for a few hours as we wait and see what the full morning brings in terms of new deals.
Smartwatch this!
I've seen there's a neat £100 off th Samsung Galaxy Watch 7, which is one of our favourite smartwatches.
It has a solid spec sheet and comes with a host of smart features and support for Galaxy AI, meaning its a properly smart smartwatch.
Samsung Galaxy Watch 7: was £289 now £189 at Amazon
Game on!
Not a deal I was expecting to see but thanks to Prime Day you can get the PlayStation Portal for £20 less than normal. That's not bad for such a gaming device.
Designed for steaming PS5 games from your console, the Portal is a rather neat little device, especially if you have to share a TV with non-gaming friends or family.
PlayStation Portal (white): was £199.99 now £179 at Amazon
Series-spanning iPhone 16 discounts
Let's talk iPhone deals for a moment. Unlike in the US, Amazon routinely offers device-only discounts on the best iPhones in the UK, and this week's Prime Day iPhone 16 deals are particularly eye-catching.
In my opinion, the 256GB iPhone 16e for £594 (was £699) is the pick of the bunch, but you'll get at least £100 off the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, too.
iPhone 16: was £799 now £698
iPhone 16 Plus: was £899 now £799
iPhone 16 Pro: was £999 now £899
iPhone 16 Pro Max: was £1,199 now £1,098
iPhone 16e (256GB): was £699 now £594
Alex signing off for another night - I'll be handing over to Roland for the grave yard shift. Fingers crossed we see some good deals at midnight. It's been a pleasure, as always!
A cheap water bottle that will last you for years
Cheap water bottles are a dime a dozen but it's worth spending a little more to get something that will go the distance in my opinion. Right now, a great choice is this Ninja Thirsti for £19.99 (was £29.99). I don't think this is one we've personally tested here on site, but we do rate Ninja products incredibly highly - they rarely fail to impress in terms of design.
If you want to invest in a solid water bottle for your hot and cold drinks then now's a great time to pick up this premium Ninja Thirsti while it's down to its lowest price at Amazon. A robust stainless steel design and leak-proof lid make it great for chucking in your bag while travelling, while the triple insulation keeps cold drinks cold for up to a day and hot drinks hot for up to eight hours.
The humble Kindle, you can't beat it
Another shout-out to the Amazon Kindle for £71.24 (was £99). Kindle deals have been a bit inconsistent over the past few months due to the devices' popularity, but this is genuinely a pretty good deal if you're looking for a cheap e-reader. This is the basic model, but it's all you need for a good experience.
As a side note, if you are buying a Kindle today, I'd also recommend checking out the Kindle Unlimited service since Amazon's offering an extended free trial today. That will get you access to thousands of titles to pair up with your new e-reader.
A laptop so good it's getting boring to recommend
Everybody loves, we love it - it's the MacBook Air 13 M4 on sale for £849 (was £999) at Amazon today. This is one of the retailer's most popular laptop listings currently, and to be honest, it's pretty much the best laptop deal you'll get if you have a bit of cash to spend today.
You get plenty of power, unbeatable battery life, and a design that makes people with Windows laptops jealous. Want to be different? Perhaps you can look at the Microsoft Surface Laptop with a Snapdragon X Elite for £1,249 (was £2,149). Otherwise, Amazon's Prime Day deal on the MacBook Air is a thing of middle-class beauty.
Absurdly cheap (but good) earbuds
I'm usually a bit of a snob when it comes to audio gear, but our staff writer Harry assures me that the JLAB Go Pop ANC earbuds for just £23 are a bit of a bargain today. Check out his post to see why he calls these underdog buds ''best ultra-cheap noise cancelling earbuds' you can buy today.
After I tested the JLab Go Pop ANC, they swiftly earned the title of 'best super cheap' pick in our guide to the best budget earbuds around. That's because they supply energetic sound, good noise cancellation and a comfy fit, all at an ultra-low price. Yep, they were already unbelievably cheap, but at just £23 this Prime Day, they're an absolute must-buy.
This 360 action is barely a few days old but it's already discounted
Prime Day deals tend to feature slightly older models but here's a deal that bucks the trend. It's on a very good (and cheap) 360 action cam that we've just tested and is barely a few days old! You can check out camera editor Tim's post for more details on why this one is worth picking up.
Just a day old when Prime Day week started, the Akaso 360 entered the market against the heavily discounted Insta360 X3. Akaso has acted fast with a 15% discount voucher, which can be applied to any one of four bundles – no memory card or with a 64, 128 or 256GB card.
Many Blu Rays are on sale today!
Check out this post right here for an overview of today's many, many Blu-Rays that are on sale today, thanks to Amazon Prime Day. Our TV writer James has singled out a few recommendations right here (his picks, not mine!):
A masterpiece of modern cinema, The Lord of the Rings is one of the most beloved trilogies of the 21st Century (including this writer!). The 4K Blu-ray showcases these movies with how they were meant to look, with gorgeous visuals and a thunderous Dolby Atmos sound mix for the beautiful score and epic battle scenes.
John Wick, starring Keanu Reeves, is the franchise that succeeded beyond anyone's wildest expectations: and that's because it's just sensational action! These movies look amazing in 4K, with their nightclub sequences in particular a feast for the eyes. Action fans looking to show off their TVs won't be disappointed.
A cult hit of the 90's, True Romance starring Christian Slater and Patricia Arquette, is an action-packed romance/drama/comedy that delivers in all the right ways. This Arrow 4K restoration brings out the best details of this movie, giving it an uplift in picture quality.
OK, so there's no deal on this Tombstone 4K Blu-ray, but it is staggering how popular this 4K disc has been: and for good reason. I tested it as part of our Blu-ray Bounty feature, and it is a visually stunning restoration with beautifully updated visuals and a phenomenal and immersive Dolby Atmos sound mix that is great for showing off your home theater system.
An older model, but it checks out
Ever heard of the Sony WH-1000MX4? They've been some of the best wireless noise cancelling headphones money can buy for a few years now. We usually recommend these over the newer models because they still work fantastically with almost identical performance to the latest model. They don't look quite as fancy, sure, but they're much, much cheaper - especially with this Prime Day deal.
The Sony WH-1000MX4 are older now but they are still some of the best over-ear headphones ever. These wireless Sony cans package together top-notch audio, excellent comfort, and effective noise cancellation all at a reasonable price point that's about £100 less than the newer Sony XM5 that are only a minor upgrade. We still rate these as the best headphones for most people, exactly because you can find them at a price like this during major sales.
We've tested this terrifying mask - it's actually very good
Apologies for the jump scare, but it's time for another recommendation! This time it's on the increasingly popular Shark CryoGlow LED mask for £238.49 (was £299). This one has been £8 cheaper in the past, but this is a product that comes with a glowing (no pun intended) recommendation from our review. From our homes editor Josie: "As a lifelong acne sufferer, I'm always hunting for new ways to tame the beast, and while Cryoglow was no silver bullet, it went a long way to improving my skin."
Just £8 shy of its lowest-ever price, this mega 21% discount on a relatively new Shark Cyroglow face mask is one not to miss. We loved this one when we tested it, praising its comfort, under-mask cooling, and surprisingly solid results.
This is the top-selling gaming laptop on Amazon - is it any good?
According to Amazon's top 100 deals, this Acer Nitro V16 for £829 (was £1,099) is the retailer's top selling gaming laptop right now. But is it any good? Actually, yes, this is quite a good deal in my opinion as someone who follows gaming laptops all year round.
For the price, you get a decent RTX 4060 graphics card, Ryzen 7 chipset, 16GB of RAM, and a 1TB SSD. These are pretty good specs for the money I'd say right now - and this listing is also £20 cheaper than Curry's right now.
I wouldn't say this deal is a free lunch, however. The RTX 4060 is a little older now and I've personally seen similar configurations for around £750 over the past year or so. That said, if you're looking for a decent bang-for-the-buck machine right now, this is the best option.
An amazing TV deal with one annoying caveat
This deal on the LG C5 is excellent considering it's the latest in a long line of absolutely superb OLED TVs from the brand. There is an annoying step, however, in that to get this set at a record-low price you have to apply for cashback at LG itself. Give us that £150 off upfront please! Well, if you don't mind the extra step, this is an incredible deal on what's easily one of 2025's best TVs so far.
If you're looking for a TV that can do it all, the LG C5 should be top of your list. Its excellent picture quality make it ideal for movies, it's a gaming powerhouse and its intuitive for easy app navigation and usage. This deal knocks £200 off its full price and then you can claim a further £150 cashback from LG, which would take the 55-inch C5 down to £1,549 - that's a total of £350 off!
Alex here - James is taking a well-deserved rest (he's been here since 5 AM, if you can believe that). I'll be steering the ship for the next few hours. It's hard to believe that we aren't even halfway through Amazon Prime Day 2025 yet as the retailer has - rightly or wrongly - decided to make this year's event a full four days long. Is it a good thing? Well, you have more time to shop, on the plus side.
Just plugging this deal before I go
I'm about to hand over our live coverage to fellow deals editor, Alex Whitelock, but before I do, here's a fantastic low price for a pair of smart plugs.
The TP-Link Tapo Smart Plugs offer a suite of features to control your devices and monitor your energy use. You can use them with any existing socket and connect an assortment of devices such as chargers, lights, TVs, appliances and more. Remote controls, voice controls, schedules, energy monitoring features and more are all handled in the free smartphone app.
TP-Link Tapo Smart Plugs with Energy Monitoring: was £23.99 now £14.24 at Amazon
Don't miss some of the best cheap Sony earbuds
The Sony WF-C700N are such an excellent pair of cheap earbuds. At this new low price, I think they're an absolute steal and then some. Yes, 20 hours of battery can be bettered – but 15 hours from the buds alone with noise-cancellation on certainly can't, especially at this price point. They're also light and comfortable, and provide an exciting and lively sound.
Sony WF-C700N: was £99 now £55 at Amazon
And now some super-cheap storage
Here's a cheap and cheerful 256GB MicroSD card for under £15 in the latest Amazon Prime Day sale. Whether you need it for a camera, phone, tablet or Nintendo Switch, it'll expand the storage available in the device for more photos, videos, apps, games, or whatever else you need for very little money.
SanDisk Ultra 256GB MicroSD Card: was £17.98 now £14.42 at Amazon
One super-cheap smartwatch
Samsung's budget smartwatch is back to its lowest-ever price for Prime Day. As well as all the basic fitness, health and sleep tracking features, the Galaxy Fit3 is an excellent extension to your smartphone that lets you check your messages, control your music and navigate easily with simple gestures. Everything centres around the impressive 1.6-inch AMOLED display and battery life is also not a problem with 13 days on a single charge.
Samsung Galaxy Fit3: was £59 now £39 at Amazon
Hear me out with this one, or, er, don't
I've seen a lot of people talk about and use Loop earplugs lately, so if you want to see what the fuss is all about, then this entry-level pair is down to a record-low price. Use them to block out noise on a commute, help you focus in the office, protect your ears from loud music at bars or concerts, or help you create a better environment for sleep. They're reusable and can last for up to five years, so a good investment if you'll be a regular user.
Loop Quiet 2 Ear Plugs: was £19.95 now £15.95 at Amazon
No plasterboard is safe
I am atrocious at DIY, but I've found it's always important to have a drill around the house for those little jobs I can just about manage without breaking everything. Recently, my cheap Aldi drill gave up on me, so I've been thinking about getting a new one during Prime Day. This super-basic Black + Decker option with an included charger seems just right for my needs – and it's a bargain at a little over £30.
Black + Decker 18V Cordless Drill: was £39.95 now £31.49 at Amazon
My weekend plans are sorted
I've been building out a 4K Blu-ray collection over the last few months and have had an eye on the Lord of the Rings Trilogy 4K Blu-ray box set because I haven't watched the films in years. I was just waiting for a sale to pick it up. And now, as if on cue, it's dropped to a record-low price for Prime Day. Straight into the basket and that's my weekend plans sorted.
Lord of the Rings Trilogy 4K Blu-ray: was £46.96 now £39.91 at Amazon
Good morning, and welcome to another day of our live coverage of the Amazon Prime Day sale. I'm senior deals editor, James Pickard, jumping in for the early hours and here to share even more of the best deals I've seen so far. Expect a few personal recommendations and cheaper items that have stood out to be from my deals hunting.
Things are slowing down on the deals front in the UK, as it's the wee hours of the morning of day two of Prime Day (yeah, I know it sounds odd).
Expect fresher deals to pop up tomorrow, though there are plenty on this list to keep you ticking over for now. My Deals team colleagues will be online later today (July 9) to peruse the UK Prime Day deals. But from me, it's goodnight and good morning.
Oh this caught my eye: an Apple Mac mini with the M4 chip for £499 (was £599). I think that's a bit of a bargain.
And as mentioned earlier, there's a 4 pack of Apple AirTags on sale for £84 (was £119).
A Prime Day classic: Apple's AirPods 4 donw to £149 (was £179).
You won't want to Lego of this deal, if you're big into Lord of the Rings: get the LEGO Icons The Lord of the Rings: Rivendell for £365 (was £429).
If I wasn't wearing a pair of Sony XM3 over-ear headphones, I'd get the Bose QuietComfort Ultra for £307 (was £449).
V for Vitamins! It's not tech but I do like the odd vitamin supplement to keep me in rude health and ready to provide you with deals. So the Centrum Advance 50+ Tablets Multivitamin & Mineral Supplements for £14 (was £18), isn't too bad.
Suck this up: it's a Shark PowerPro Cordless Stick Vacuum Cleaner for £169.99 (was £249.99).
What's this? An Amazon Kindle 16GB for £71 (was £94). Not bad, not bad.
Next up to catch my eye is the Ninja Foodi MAX Dual Zone Digital Air Fryer for £159.99 (was £229.99).
Right, I (Roland Moore-Colyer and going to flag a suite of quick deals from Amazon's Top 100 picks.
First off, we have the: MacBook Air M4 15-inch on sales for £1,387 (was £1,599).
Amazon's Top 100 deals
Amazon has flagged its own "Top 100 deals" where the seller of everything has flagged a batch to deals, from iPads and AirPods to drones and vacuum cleaners.
I'm going to give them a scan and see what I can spot.
Alex signing off now - I'm handing the reigns of the blog over to Roland, who will see us through into the wee hours of the morning. We could be seeing a few surprises at midnight so it's worth sticking around for a little bit longer... go on, you know you want to.
Why TechRadar is the best - and why you can rely on us
First of all, we're known for our modesty. In all seriousness, though, we're extremely proud of the coverage we provide over Amazon Prime Day every year. Nearly every product on this page has been tested by our staff members on-site. There are many other editorial sites that simply don't do it to the extent that we do here so we're confident in our recommendations.
Secondly, TechRadar is staffed by veterans who have been covering Amazon Prime Day ever since its inception. Yes, we are quite old - and we don't have time for poor deals from Amazon, or any other retailer for that matter.
We're not quite done covering day one of Amazon Prime Day 2025 just yet, but please do continue to check in every day because we'd love to provide even more coverage this week.
I've just revised my personal top picks
I've just had a little re-shuffle of what I think the best deals are right now. Mostly because I'm fickle and indecisive, but also because I can see what people gravitate towards on our page. People are loving Apple devices, air fryers, and Amazon devices. So be it! I've included a new batch of record-low prices on these products right at the top of the page, as the people pleaser I am.
We have camera deals coming out our ears right now
I'm going to include a shout-out to camera editor Tim's excellent posts on today's best Prime Day camera deals and action camera deals. These pages don't just include record-low prices on models that we've tested here at TechRadar, but heaps of helpful buying advice. If you're looking to up your Instagram game on your summer holidays, these are the cameras to do it with. I've also added a section to our main list just above.
Over 70,000 people have tuned in so far
I'm not sure 'tuned-in' is the right phrase here, but we're really grateful to all the readers who have joined us today. Hopefully our coverage has been helpful and you've been able to bag a few discounts on items that have been on your shopping list for a while.
If you're just joining us now - don't worry, we're still rolling on with our coverage here at TechRadar. Amazon has decided to make Prime Day 2025 a four-day event after all. Thanks Jeff.
Get a caffeinated kick with these discounted coffee machines
We've added four new coffee machine deals into the appliances section above, and these come recommended by our expert testers.
Highlights include:
Sage Barista Express: was £629.95 now £474.95 at Amazon
De'Longhi Magnifica Evo: was £549 now £379.99 at Amazon
Get your teeth into these toothbrush deals
We've added a suite of electric toothbrush deals to the appliances section in this article. And some are well worth a closer look, especially as the discounts are rather generous.
For example you can get the Oral-B iO Series 3 at Amazon for £59.99 (was £160.99). Not a bad saving at all.
Serious soundbars with big price cuts
We've also added a clutch of soundbar deals into this rundown of Amazon Prime Day bargains. So do go and check them out above, as a soundbar can really elevate your TV viewing experience.
Get a-headphones!
We've just added a host of new earbuds deals to the hub section above so do go and check those out as there's a good selection to choose from, including ones for big brands like Bose and Sony.
Dial in this iphone 16e deal
It's a bit of an odd addition to the iPhone 16 range, but the iPhone 16e isn't a bad little phone at all. It offers one of the cheapest ways to get an iPhone that's running fresh hardware and can support Apple Intelligence.
Now with just over £100 cut off the original price, it's well worth a look.
Apple iPhone 16e: was £599 now £494 at Amazon
Most vacuum deals are poor today - apart from this, of course
I've been reliably informed by TechRadar's home editor that this year's Prime Day vacuum deals in the UK aren't amazing - but I have just spotted a popular deal that I thought I'd share. Right now the Shark PowerPro Cordless is on sale for £169 (was £249.99), which is easily the lowest price yet on this model.
A healthy 32% saving brings this Shark PowerPro vacuum down to its lowest ever price for Amazon Prime Day. Our review on this model praised its solid build quality, suction, and extremely handy anti-hair wrap brushroll. We thought it was already pretty good value but today's Prime Day deal makes it the clear choice for a reasonably priced vacuum today.
A good deal on the Apple Watch 10 (kinda)
The Apple Watch Series 10 is on sale today for £295 (was £399) thanks Amazon Prime Day, which I'm cautiously recommending. Today's deal only beats the previous record-low by a whopping £5 so it's not exactly ground-breaking. Still, if you're looking for an Apple Watch, this is a good option!
Get the fantastic Apple Watch Series 10 for a very low price in the Amazon Prime Day sales. With a curved screen for imprved glanceability, new thinner design and sleep apnea detection capabilities, it's also got all of Apple's existing watchOS smarts and latest features.
A Samsung QLED TV for just £330 today at Amazon
Another record-low price - this time on the stunning Samsung Q60D QLED, currently retailing for £329 (was £599). While mini-LED TVs have been giving Samsung's Q60 series a run for their money in recent years, this is still one of the best premium TVs you can get at a relatively reasonable price.
The Samsung Q60D is a great choice if you want a decent display on a budget. For a reasonable price, you get a good picture quality and a number of handy smart features. The picture quality is really where this budget set shines - punching well above its weight class, even though Mini-LED TVs provide stiff competition. Bear in mind, however, this one caps out at 60Hz refresh rate so it's not a super-speedy display for gamers.
Need a cheap tablet? Here's a good option
Just added - quite possibly one of the best value tablet deals you'll find today at Amazon. It's a record-low price on the Samsung Galaxy Tab A9 Plus, which is the successor to one of our favorite cheap tablets here at TechRadar.
Able to open multiple apps at once while also offering kid-friendly features, you’ll be surprised how versatile the Samsung Galaxy Tab A9 Plus is. It’s slim and lightweight so you can easily toss it in your bag or use it on the move. Just consider upgrading its storage as 64GB is pretty low, but you can add removable storage should you run out of space. Today's price at Amazon brings this handy tablet down to its lowest ever price.
One of our favourite drones for a record-low price
Adding a deal based on the recommendation of Tim our cameras editor. It's for the excellent DJI Mini 4 Pro - a drone that we rate as the best model for most people right now. Today's deal at Amazon brings the Fly More combo kit down to a new record-low price so definitely consider picking this one up!
I rate the DJI Mini 4 Pro as the best drone overall for most people. It shoots 4K video up to 60fps, has a decent selection of flight moves, and delivers a generous 34-minute flight time per battery. Pick up the Fly More Combo with two additional batteries, and that's over 100 minutes of flight time. Don't need the additional accessories? The standard bundle is also on sale for £549 with the screen-less N2 controller, or for £689 with the RC 2 controller, via the same Amazon link.
Never lose your keys again with the Apple AirTags
The cheapest Apple gadget you can buy - and potentially the most useful - is the Apple AirTag. Amazon is selling the four-pack for a record-low price today so I've just added it to our massive list of today's best Prime Day deals!
The Apple AirTag is one of Amazon's top-selling tech gadgets and it's easy to see why. If you tend to misplace your keys or wallet or want to track your luggage, this handy gadget can help you keep tabs on anything you don't want to lose. If you use an iPhone, then this is the perfect accessory - plus, the 4-pack is currently sitting at a record-low price thanks to Prime Day today.
One of the best air fryers you can buy today
Just added! Another record-low price on a five-star rated product here at TechRadar! This time it's the excellent Ninja Dual Zone air fryer for £124.99 (was £220). Today's price beats the previous record by a whopping £1. Yeah, that's not much, but this is genuinely a good deal on a very, very good air fryer. Here's the deal in full:
It's not the cheapest air fryer on the market, but we rate the Ninja Foodi Dual Zone a full five stars out of five. It's easy to use, clean, and provides fantastic results with no effort. Having two chambers, it's extremely convenient to use, too - with plenty of space. Today's Prime Day deal brings this one down to its lowest ever price, so it's definitely a highlight in Amazon's appliance section today.
A five-star rated premium coffee maker
Just added! A record-low price on the excellent Nespresso Creatista Plus - a premium coffee maker that received a full five stars out of five when we reviewed it. It's currently going for £279 (was £479), which beats the previous record-low by £20.
Here's a record-low price on the excellent Nespresso Creatista Plus - a coffee maker that we rated a full five stars out of five in our review. Looking to take your home brews to a new level? This premium coffee maker is intuitive, features a handy integrated milk frother, and provides absolutely fantastic results right out of the box. It also looks fantastic, with a stunning stainless-steel design.
Price drop! The best value iPhone deal today
Another superb price drop today - the excellent iPhone 16e has just dropped from its usual sales price of £549 to a new record-low of £494. This is a real, genuine, Prime Day deal that's definitely worth checking out if you're looking for an iPhone on a reasonable budget. Outwardly, the iPhone 16e looks a little dated, but it's packed with an incredibly powerful chipset and all the latest software features from Apple.
Price drop! The stunning Samsung Galaxy S25 Ultra
The 512GB Samsung Galaxy S25 Ultra has just dropped from £1,199 to £1,049 - a genuine, brand-new record-low price for this gorgeous flagship. If you were holding out, then this is definitely a good deal on the S25 Ultra - one of our favourite devices here at TechRadar.
Hey folks, Alex here - I'm TechRadar's deals editor. I'll be steering the ship for a few hours with a few personal recommendations. I've just spotted a few new price drops that I'll be sharing shortly - including some record-low prices on models that we've personally tested (and loved) here at TechRadar.
Cheap earbuds? How about a high-quality pair from Sony
Let's stick with Sony for a minute, because if you're looking for super-cheap earbuds, you're covered there as well. You can get the Sony WF-C510 wireless earbuds for just £39 right now, down from £54.99.
They don't have active noise cancellation, but the sound is as energetic and detailed as you can expect from budget earbuds, and really well-balanced. They're also very comfortable, and have a nice small case.
Sony WH-1000XM4 deal – a great price for our favourite headphones
We still recommend the Sony WH-1000XM4 as being the best headphones for most people, even though they're pretty old now – aggressive price drops have kept them at good value levels, and they're still fantastic all-rounders.
For Prime Day, you can get the Sony WH-1000XM4 for just £177 (was £229) at Amazon. This is, admittedly £2 more than the lowest we've ever seen them, at the end of 2024. But it's close enough to being a rock-bottom price for excellent cans.
They sound great, the noise cancellation is strong, they're lightweight and comfortable, they fold for travel, they have all the essential features – a great deal.
And now here's a cheap Fitbit
I've had a Fitbit for a couple of years now, and I've found it's been a great piece of tech to help with exercise, fitness and sleep tracking. If, like me, you want a basic and affordable wearable to give you some basic but handy insights into your overall health, then I'd check out the Fitbit Inspire 3 for £59.99 at Amazon.
The Fitbit Inspire 3 is the cheapest fitness tracker from the manufacturer and offers all the essential features you need as a newcomer or light user. What's especially useful is that it has a lengthy 10-day battery life, and it can link to your phone to receive alerts and notifications on your wrist. A bargain at this price.
Fitbit Inspire 3: was £84.99 now £59.99 at Amazon
And now a cheap basket filler
Prime members will want to head to Amazon during the retailer's sale to pick up a Fire TV Stick, as that's where you'll see the lowest-ever prices.
As the name suggests, the Amazon Fire TV Stick 4K lets you watch content in 4K if you have a compatible TV, with easy access to all the major streaming apps and Alexa voice controls. It's a cheap and handy upgrade if you'd prefer an upgrade over your TV's current OS.
Amazon Fire TV Stick 4K: was £59.99 now £27.99 at Amazon
Another stellar laptop deal
Here's one for the Apple fans. This is an excellent, lowest-ever price for one of the best laptops you can buy today. In fact, it's right at the top of our buyer's guide, so you know you're getting quality.
The MacBook Air (M4) is a performance powerhouse, ideal for more or less anything you throw at it, including everything from day-to-day tasks to more demanding photo and video editing work or coding. It also helps that the design is gorgeous and the all-day battery life means you won't need to be attached to a mains socket all the time.
Apple MacBook Air 13-inch (M4): was £999 now £849 at Amazon
Brewing up a bargain
There are a good number of coffee machine deals available this Prime Day, with options available to suit a whole range of preferences and budgets. I want to shout out these two De'Longhi deals in particular, as these are excellent options if you want an affordable and easy-to-use bean-to-cup machine. The cheaper option has fewer features, but if you want to pay more you can get the fancier touchscreen model.
De'Longhi Magnifica S: was £349 now £249 at Amazo
De'Longhi Magnifica EVo: was £549 now £379 at Amazon
A new record-low price for the latest iPad
More deals on Apple tech now and it's the turn of the latest Apple iPad A16, which is down to a record-low price in today's Prime Day sale. This is a terrific entry-level tablet and excellent value for money if you need a general everyday slate for web browsing, admin tasks, watching videos and doing some light gaming.
iPad A16: was £329 now £284 at Amazon
Could this be the best value laptop deal all Prime Day?
I've spotted what I think just might be the best value laptop deal on Amazon in the UK. Why's this deal so good? Well, for a start, at just under £360, you're getting an excellent 14-inch laptop with very good specs for the price. It's great seeing 16GB of RAM on such a cheap laptop, and the roomy 512GB SSD gives you plenty of space to store your files.
It's rare to get those kinds of specs on a sub £400 laptop, and at this price, it's going up against some of the best Chromebooks. However, while Chromebooks run the limited Chrome OS operating system, the Lenovo IdeaPad Slim 3 runs the full version of Windows 11, making it a far more versatile laptop. This really is incredible value for money, and might be the best Prime Day laptop deal we'll see in the UK.
Lenovo IdeaPad Slim 3: was £545.16 now £359.99 at Amazon
How about some great AirPods deals?
On the lookout for new ice-white AirPods this Prime Day? Oh, you're not alone, but as luck would have it, the actual, bone fide Prime Day deals just dropped – and they're goooooood.
In the UK, AirPods 4 with ANC are likely the standout option, because they're now £10 cheaper than we've ever seen them.
Apple AirPods 4: was £179 now £149 at Amazon
Record-low prices on Amazon's Fire Kids tablets
Any parent will tell you that kids need plenty of entertainment, and Amazon's Fire HD Kids tablets do it better than anything else we've tested.
The good news is that Amazon has slashed the prices of its best models for Prime Day, dropping the Fire HD 10 Kids Pro and 10 Kids tablets down from £199 to £119 and its Fire HD 8 Kids Pro / Fire HD 8 Kids tablets from £149 to just £59.
These are all amazing savings on tablets that come with a chunky, drop-proof case plus a one-year subscription to Amazon Kids+ thrown in. The only difference between the Pro and standard models is that the Pro models look a little more grown-up and have slightly more open access to what content they can browse. They're all well worth buying if you have little ones.
Amazon Fire HD 10 Kids Pro tablet: was £199 now £119 at Amazon
Amazon Fire HD 10 Kids tablet: was £199 now £119 at Amazon
Amazon Fire HD 8 Kids Pro tablet: was £149 now £59 at Amazon
Amazon Fire HD 8 Kids tablet: was £149 now £59 at Amazon
Apple Watch deals are here
It's early days yet, and the Apple Watch deals are already rolling in. Right now, you can get 26% off the 42mm Apple Watch Series 10, bringing it down to a record-low price of just £295. The 46mm larger model, featuring the Apple Watch's largest, most sumptuous display ever with improved glanceability, is also discounted by 24% to just £325. That's a solid £100 saving on both models.
Apple Watch Series 10 (42mm, GPS): was £399 now £295 on Amazon
Apple Watch Series 10 (46mm, GPS): was £429 now £325 on Amazon
My top pick for best earbuds deal so far
Sony earbuds are always popular during sales events and I can see this offer on the Sony WF-C700N being extremely popular this week. These buds offer excellent audio quality, strong noise-cancellation, a comfy fit and impressive battery life – all for the fantastic low price of £55.
Sony WF-C700N: was £99 now £55 at Amazon
It's a Prime Day Switch 2 stock miracle
In somewhat unbelievable news, our wishes for a Nintendo Switch 2 restock on Amazon Prime Day have come true! It's been hard going for shoppers looking for the new console in recent weeks, but Amazon (and others) have come through with the goods this week!
Currently, we're seeing the standalone console, and the Mario Kart World bundle available at Amazon.
What a time to be alive. All the links are below for your perusal and checking - that Amazon stock surely won't last either.
- Nintendo Switch 2 Mario Kart World bundle: £424.99 at Amazon
- Nintendo Switch 2: £394.99 at Amazon
The best air fryer at its lowest ever price
Fancy a massive deal on the best air fryer we've ever tested? You got it.
The Ninja Double Stack XL is currently on sale for £184.99 in Amazon's UK Prime Day sale. That's down from £269.99 and the lowest price it has ever been (and we know, because we track these things).
We gave it a glowing five-star review and put it straight to the top of our best air fryers buying guide; our reviewer, Managing Editor of Lifestyle Josephine Watson, described it as "the air fryer of my dreams" and given her knowledge of the subject, I'm not about to argue with that.
It has all the benefits of a larger Ninja air fryer, such as the Dual Zone Air Fryer, but by stacking the two baskets on top of each other, it takes up half the space – perfect if you have limited kitchen space.
Ninja Double Stack XL Air Fryer: was £269.99 now £184.99 at Amazon
The LG C4 OLED TV hits a new low price
The fantastic LG C4 OLED TV has fallen to its lowest-ever price now that Prime Day is officially underway – you can get the 55-inch LG C5 for just £859 at Amazon (was £1,199). That's £10 cheaper than the previous lowest price we've ever seen it for, a few months ago.
The LG C4 is the best-value TV you can buy right now. Its OLED screen delivers perfect contrast, with zero light leak between bright and dark areas, meaning everything looks incredibly cinematic. And despite being a 2024 TV, you could need more features than it offers you – it's totally futureproof.
And that goes double for gaming – it's the rare TV that has four HDMI 2.1 ports, all supporting 4K 120Hz and every type of variable refresh rate, so however ambitious your gaming setup will be in the future, this TV's ready for it.
LG C4 55-inch OLED TV: was £1,199 now £859 at Amazon
Let's start with a big one
Here's the deal everyone's been waiting for on Prime Day: the Amazon Kindle. Now, there's been a lot of concern about the quality of Kindle deals lately, and while the popular ereaders have been cheaper than this in the past, today's offer is actually quite a good one. You can now get the standard Amazon Kindle for a record-low price.
Amazon Kindle: was £94.99 now £74.99 at Amazon
Welcome to our Prime Day deals live coverage
Good morning to the early birds and thanks for joining us for our live coverage of this year's Prime Day deals at Amazon UK. We've got four long days of deals ahead of us and we'll be right here with you through it all picking out all of the top offers that are actually worth spending your money on. Stay tuned for all the excellent hidden bargains you don't want to miss and recommendations from our huge team of tech and deals experts.