I'm a cameras expert on my sixth straight Prime Day sale – here are the 42 best deals I've found for Sony, Canon, DJI and more

Designed for vlogging, the Z30 was already Nikon's cheapest mirrorless camera before any sale price, and it is now just under $700 with kit lens included. The record-low price I've seen is another $100 cheaper, but given the current climate in the US, this will probably be the best Nikon camera deal for Prime Day. The Z30 shoots crisp 4K video, features a flip-out touchscreen, plus a dedicated mic port.

B&H Photo: was $846 now $696.95

I rate the Nikon Z8 as the best Nikon camera with superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our Nikon Z8 review awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The current price equals the lowest to date.

B&H Photo: was $3999 now $3,696.95

Don't need the raw power of the Nikon Z8? The Nikon Z7 II is a great option instead if you're primarily a stills photographer, with a regular 45.7MP full-frame sensor, dual card slots, decent tracking AF, and internal 4K 60fps video. I'd highly recommend the Z7 II to landscape photographers who want a high-resolution sensor in a lightweight body, especially for under $1,950 – a record-low price. Check out our Nikon Z7 II review for a full run-down of this model.

I rate the Nikon Z6 III as the best mirrorless camera for most people because of its excellent performance, autofocus, video, and handling. It's just an extremely solid hybrid all-rounder with its impressive 24.5MP full-frame partially stacked sensor, vastly improved autofocus, and 6K video up to 60fps. Our Nikon Z6 III review awarded this excellent camera a full five stars out of five, so it's an easy recommendation at this lowest-ever price.

B&H Photo: was $2496 now $2,196.95

Giving the Nikon Z6 III a good run for its money, the EOS R6 Mark II is another 24MP full-frame all-rounder, that now a full $200 of the lowest-ever price. Our Canon EOS R6 II review awarded this excellent model an impressive four and a half stars out of five, praising its autofocus, ISO handling, and burst shooting, so it's an easy recommendation with this deal at Adorama, especially with the included spare Canon LP-E6NH battery and Lexar Professional 64GB card accessories.

The Sony A7 IV remains one of the best cameras for most people right now - being a superb performer for both stills and video, with an excellent 33MP full-frame sensor and game-changing auto-focus system, now for a record-low price at Best Buy - and that's despite the recent tariff-induced price hikes on Sony cameras, and no sign of the rumored A7 V yet.

Sony camera deals are thin on the ground right now, no doubt in small part due to the ongoing tariffs situation. With that said, I would still recommend the original Sony A7C for this price at Amazon. While technically outdated now, you're still getting a decent 24MP full-frame sensor, 4K video at 30FPS, and good autofocus - all in a body that's extremely compact.

Even cheaper still is the EOS RP - Canon's cheapest full-frame camera and the cheapest new full-frame body you'll find anywhere. As you'd expect, the EOS RP is a pretty stripped-down affair. It doesn't feature the best video specs or image stabilization, for example. It does, however, feature a decent 26.2MP full-frame CMOS sensor, a lightweight build, and good autofocus for a body in this price range. In terms of value, it's still a good choice.

This is, so far, the cheapest price yet for a camera we called 'mind-blowingly capable in our OM System OM-1 II review. Key features include a stabilized 20MP BSI Micro Four Thirds sensor with blazingly quick shooting speeds and a host of innovative built-in computational photography features. While the retro OM-1 II has niche appeal, it's a superb option for adventure, wildlife, landscape and travel photographers looking to cut a bulky kit bag down to size.

Adorama: was $2,399 now $1,999.99

I had mixed feelings when reviewing the Lumix S9, Panasonic's smallest full-frame mirrorless camera so far. It features stunning 6K 'open gate' video, Panasonic's excellent real-time LUTs, plus impressive image stabilization – an all-round competitive set of video-focused features for the price. However, photographers will be better served with other bodies, while the lack of small lenses somewhat limit the camera's compact appeal. However, with a decent $200 price cut bringing it close to its record-low price at Adorama, it's one of the cheapest full-frame cameras on the market, plus it's available in different colorways.

B&H Photo: was $1497 now $1,297.99

Now succeeded by the Insta360 X5, the X4 is the next best 360 camera available, but now for a record-low price – the cheapest price we saw last year was $425. Want to know the key differences between the two 8K 360 cameras? Check out our Insta360 X5 vs X4 article.

This deal is also available at the Insta360 store.

I loved reviewing the thumb-sized Insta360 Go 3S – it's an incredibly fun 4K camera for the whole family which can slot into small spaces, go underwater, clip to your pet's collar or attach magnetically for unique POVs. This package includes the Action Pod for better battery life and remote viewing (though the Action Pod isn't waterproof). The Go 3S is still the latest model in the range, and has now fallen to record low price. Again, the same price is available at the Insta360 store. The price is for the 64GB model, and there is a pricier 128GB version available if you prefer.

Insta360's Ace Pro is 'regular' 8K action camera with a neat flip-up screen, and it has fallen to a record-low price with $200 off the standard bundle – the previous lowest price was over $70 more. The Ace Pro 2, was only a modest update with improved 8K video, but the Ace Pro's 4K and HDR video specs still impress and it's now superb value for money.

The X3 is now two generations old and tops out at 5.7K video, whereas its successors can shoot 8K. Don't write the X3 off, though – its still an excellent 360 camera, with the same powerful Insta360 image stabilization, 33ft / 10m waterproofing, bullet time and time shift modes, editing software and handy accessories. In my opinion, this is the best Insta360 deal in the Amazon Prime Day sales.

You can grab the same price at the Insta360 store.

The record-low price I've seen for the Hero 11 Black Mini is actually $129.99 at Best Buy, as recently as the Memorial Day sales this year. However, if you're looking for a bargain action camera, then today's price is still hard to beat.It packs many of the same features as the Hero 11 Black, only in a smaller body without a screen. At $140, it's a real bargain and, in my book, the best GoPro deal for Prime Day.

Alternatively to the Hero 11 Black Mini, you could go all out with GoPro's flagship action camera, the Hero 13 Black. It's stand out upgrade from the Hero 12 Black is its Lens Mod auto compatibility that I think is the future of action cams, and this bundle includes the Ultra Wide Mod – it is the top pick of the Hero 13 Black bundles for Prime Day.

Price check: $379.99 at GoPro

A $90 discount is a decent, record-equalling saving for this rugged action camera that was released in 2023 with superb-quality 4K video with excellent stabilization. It has been replaced by the Osmo Action 5 Pro which delivers a few decent upgrades, but I think the older model is the better bet for most people given the new low price. You get a camera that is waterproof down to 18m and a handy magnetic mounting system. Still not sure? Read how the Osmo Action 4 convinced me action cams are better than mirrorless for vacations.

I tested the Mini 4K and would recommend it in a heartbeat to first-time pilots. It's a stripped-back version of the Mini 4 Pro for less than half the price. The current sale prices for the Mini 4K are record-lows and include this Fly More Combo with two additional batteries, charging hub and carry case, while the standard bundle now costs just $239 (was $299).

The Nikon Z8 is the best full-frame hybrid camera for pros - and beats it's rivals for value – the Canon EOS R5 Mark II and Sony A1 II – the especially at this record-equalling low price of £3,000 at Park Cameras. Nikon's flagship model packs 45.7MP stacked sensor, 8K video capabilities and 20fps burst shooting, convincing me to give it a full five stars out of five in my Z8 review,.

Canon's best budget full-frame camera is the EOS R8, with a 24.2 MP full-frame CMOS image sensor and an uncropped 4K movie feature that runs right up to 60 fps. The 3-inch LCD touchscreen is also a vari-angle type for easy viewing from any angle. During Black Friday, the EOS R8 dropped to £1,099, but £100 more is still a superb deal.

Want to know what's even better? The Canon EOS R6 Mark II for just £1,799 at Jessops – that's £100 less than the Black Friday price.

Jessops is having a mega sale over Prime Day, and the Nikon Z6 III for £1,999 is another stand out deal and record-equalling low price. In my Nikon Z6 III review, I awarded the superb hybrid camera five stars out of five, and as a Nikon Z6 II owner, it gave me all the reasons I needed to upgrade, including its 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps.

Not the best price I've seen – which was £1,629 including cash back – £1,849 for the A7 IV is sill a decent deal for the 33MP full-frame hybrid. There's still no concrete info on the A7 V successor, meaning the A7 IV remains Sony's best mirrorless camera for most people.

Combine a £150 saving with £400 cashback at Jessops, and you get the OM1 II for a record-low price of £1,649. I'm a big fan of the Micro Four Thirds camera, which we called 'mind-blowingly capable in our OM System OM-1 II review. It packs a 20MP BSI Micro Four Thirds sensor with class-leading stabilization, blazingly quick shooting speeds and a host of innovative built-in computational photography features. The retro-style camera is a superb option for adventure, wildlife, landscape and travel photographers looking to cut a bulky kit bag down to size.

Now succeeded by the Insta360 X5, the X4 is the next best 360 camera available, but now for a record-low price – the cheapest price we saw last year was £425. Want to know the key differences between the two 8K 360 cameras? Check out our Insta360 X5 vs X4 article. Spoiler – for most people, the older X4 does the trick with 8K video, slow-motion video and bullet time mode, plus a handy 4K single lens mode to double up as a regular action cam, all ably supported with powerful image stabilization.

Also available at the Insta360 store.

The X3 tops out at 5.7K video, whereas its successors, the X4 and X5, can shoot 8K. However, don't write the X3 off – it's still an impressive 360 camera, with many of the same Insta360 features as newer models, including effective image stabilization, 33ft / 10m waterproofing, bullet time and time shift modes, editing software and handy accessories. I reckon it's my top recommendation of the Insta360 deals for Prime Day 2025.

You can grab the same price at the Insta360 store.

I loved reviewing the thumb-sized Insta360 Go 3S – it's an incredibly fun 4K camera for the whole family which can slot into small spaces, go underwater, clip to your pet's collar or attach magnetically for unique POVs. This package includes the Action Pod for better battery life and remote viewing (though the Action Pod isn't waterproof). The Go 3S is still the latest model in the range, and has now fallen to record low price. Again, the same price is available at the Insta360 store. The price is for the 64GB model, and there is a pricier 128GB version available if you prefer.

The Ace Pro is part of Insta360's 'regular' action camera line, and for Prime Day it has fallen to a record low price with £200 off the standard bundle (the previous low price was over £70 more). For most people, this original model, which has been succeeded by the Ace Pro 2, is the sensible pick: it still shoots 8K video and features the same design, with neat flip-up screen that sets it apart from GoPro and DJI rival models (the Hero 13 Black and Osmo Action 5 Pro respectively). The Ace Pro line is a little bulkier, but delivers impressive 4K and HDR video specs. The Ace Pro 2 is also on sale now (link above), but the Ace Pro is now much cheaper and an excellent option for the money.

There's 28% off the Hero 13 Black at Amazon, for a bundle that includes two Enduro Batteries and Waterproof Shutter Remote. GoPro might be feeling the heat from able DJI and Insta360 action cam rivals, but the Hero 13 Black remains one of the best action cameras available. Who needs 8K video when you've got an interchangeable lens design?

Over £200 is a massive discount and the lowest-ever price for DJI's rugged action camera from 2023 that shoots superb 4K and is waterproof up to 18m. It has been upgraded by the Osmo Action 5 Pro, but that model is much pricier now. It was the Osmo Action 4 convinced me action cams are better than mirrorless for vacations and it remains one of the best models available today.

DJI's latest action camera is one of the best out there, with some seriously impressive features for serious users. We gave the Action 5 Pro 4.5 stars in our review, praising its excellent 4K video quality, high quality build quality which features dual OLED screens, class leading 20m waterproofingwithout case and long battery life. It also works seamlessly with DJI's wireless mics. Rivals have higher resolution video, but DJI has doubled down on 4K quality. This deal is a record-low price for the superb action cam.

The best drone overall for most falls to a new low price at Amazon. The Fly More Combo with two additional batteries provides over 100 minutes of flight time. OK with a single battery? The standard bundle is also on sale for £549 with the screen-less N2 controller, or for £689 with the RC 2 controller, via the same Amazon link.

Price check: £779 at the DJI store

I tested the Mini 4K and would recommend it in a heartbeat to first-time pilots. It's a stripped-back version of the Mini 4 Pro for less than half the price. The current sale price for the Mini 4K in the UK equals the record-low. The above is for the Fly More Combo with two additional batteries, charging hub and carry case. However, there's the cheaper standard bundle available too, for just £225 (was £269).