It's the final day of Prime Day GoPro deals – here are my 14 expert picks, including a record-low price for the Max 360 camera

Various GoPro cameras on multicolored background with concentric circles and techradar logo and Amazon Prime Day log, with text reading 'gopro deals'
(Image credit: GoPro)

As TechRadar's Cameras Editor, I review all the best action cams by DJI, Insta360, GoPro and more. The brand that started it all is GoPro and, make no mistake, it still makes some of the finest models in 2025. In fact, I'm taking the Hero 13 Black away with me for summer vacation to record those action-filled moments, especially at the beach.

See the best deals in Amazon's full sale

Prime Day is an excellent chance to pick one up for a great price, but you'll have to act fast as the sale ends tonight. Personally, I’ve got my eye on the shiny new Hero 13 Black in ‘Forest Green’ colorway – just £299 at Amazon UK. However, the standout deal is arguably the Max (2025) 360 camera for $299 at Amazon in the US, or £265 at Amazon in the UK, making it a superb value 360 camera. It's a tiny update of the original Max from 2019 and will soon to be upgraded by the Max 2, but the Max (2025)'s best feature is its low price.

I've included the 14 best GoPro deals I've found for the US and UK, below. TechRadar also has an Amazon Prime Day live hub on the go – it's where we drop the very latest and best deals across all consumer tech, so do check it out!

Deals picked by
Tim Coleman
Deals picked by
Tim Coleman

This is the sixth Prime Day sale I'm covering in row, in addition to the Black Friday sales in between. These seasonal sales are reliably the best time to bag the lowest prices for GoPros, but which models are worth looking at in 2025?

I have reviewed the latest GoPros for the last few years and know what each new iteration brings, and whether a newer model is worth the extra outlay over of the previous version, because the older models are almost always cheaper.

I also utilize to price history checker to make sure I'm sharing the best buying advice on the current deals.

Quick Links

GoPro deals US

GoPro deals UK

Amazon Prime Day GoPro deals in the US

GoPro Hero 11 Black Mini
GoPro Hero 11 Black Mini: was $249.99 now $139.99 at Best Buy

The record-low price I've seen for the Hero 11 Black Mini is actually $129.99 at Best Buy, as recently as the Memorial Day sales this year. However, if you're looking for a bargain action camera, then today's price is still hard to beat. The Mini model packs many of the same features as the pricier Hero 11 Black, only in a smaller, screen-less body. However, at $140 it's a real bargain and, in my book, the best GoPro deal for Prime Day. For me, it's more compelling than the pared-back GoPro Hero (2024).

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GoPro  Hero 13 Black Ultra Wide Edition
GoPro Hero 13 Black Ultra Wide Edition: was $479.99 now $379.99 at Amazon

Alternatively to the Hero 11 Black Mini, you could go all out with GoPro's flagship action camera, the Hero 13 Black. It's stand out upgrade from the Hero 12 Black is its Lens Mod auto compatibility that I think is the future of action cams, and this bundle includes one of those mods – the Ultra Wide Mod. The Hero 13 Black is available in various bundles – but I think this bundle is the best of the bunch for Prime Day.

Price check: $379.99 at GoPro

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GoPro  Max
GoPro Max: was $369.99 now $299 at Amazon

GoPro announced a 'new' 360 action cam earlier this year... only it wasn't the Max 2 we were expecting (that's coming), but a refresh of the original Max from 2019. Still, the new version, which shoots a still decent 5.7K resolution 360 video and 16.6MP stills came in at a much lower price point, which has been further slashed for Prime Day by another $70. This is one of the best deals for a 360 camera.

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GoPro Hero 12 Black
GoPro Hero 12 Black: was $349.99 now $279 at Walmart

As the predecessor to the Hero 13 Black, it's no surprise that the stock of the Hero 12 Black is on sale right now, with a handsome $70 saving. We've previously put the two head-to-head, and for most people the difference is negligible, with both featuring 5.3K video and the 8:7 sensor, as well as terrific image stabilization. Now for a new low price, the Hero 12 Black could be the better option for you.

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GoPro  Hero (2024)
GoPro Hero (2024): was $219.99 now $199.99 at Amazon

The GoPro Hero released last year gets a small but still significant $20 discount right now. This camera can shoot in 4K and has 12MP for taking photos, as well as featuring a touchscreen for easy navigation. In our Hero (2024) review we felt that GoPro made too many sacrifices in pursuing simplicity and value, but the Hero (2024) is a solid action camera nonetheless.

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GoPro  Hero 13 Black + Accessories Bundle
GoPro Hero 13 Black + Accessories Bundle: was $479.99 now $379.99 at Best Buy

This Hero 13 Black accessories bundle gets a huge $100 discount. This bundle is a top option for GoPro newcomers to start, since it includes all the gear you need to get filming, including an extra battery. In fact, even if you're coming from the Hero 12, this pack could still be worth you're time, as your old batteries won't be compatible with this model, so the extra battery in this bundle is particularly handy.

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GoPro Hero 13 Black
GoPro Hero 13 Black: was $429.99 now $329.99 at GoPro

For those who want the Hero 13 Black and nothing else, they can still save $100 with the standard bundle. This latest model has new ways to preserve battery life, and is compatible with the brand's Magnetic Latch Mounting system.

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Amazon Prime Day GoPro deals in the UK

GoPro  Hero 12 Black
GoPro Hero 12 Black: was £399.99 now £243.92 at Amazon

Updated with the Hero 13 Black last year, it's right to expect deals for the GoPro Hero 12 Black. We've pitted to the two cameras agains each other in a Hero 13 Black vs Hero 12 Black article so you can discover what you'd miss out on by opting for the now-cheaper Hero 12 Black. And while the latest model has some handy upgrades, most people won't notice a real difference and could make a decent saving – the cameras share the same 8:7 sensor, 5.3K video with 10-bit log capture and timecoded footage, supported with incredible image stabilization.

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GoPro  Hero (2024)
GoPro Hero (2024): was £199.99 now £169 at Amazon

Alongside the Hero 13 Black, GoPro unveiled the Hero last year. Designed to be a point-and-shoot action cam, the Hero (2024) can shoot in 4K video and has 12MP for taking photos, as well as featuring a touchscreen for easy navigation. In our Hero (2024) review we felt that GoPro made too many sacrifices in pursuing simplicity and value, but the Hero (2024) is a solid action camera nonetheless, now with £30 off.

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GoPro  Hero 13 Black Action Bundle
GoPro Hero 13 Black Action Bundle: was £429.99 now £309 at Amazon

There's 28% off the Hero 13 Black at Amazon, for a bundle that includes two Enduro Batteries and Waterproof Shutter Remote. GoPro might be feeling the heat from able DJI and Insta360 action cam rivals, but the Hero 13 Black remains one of the best action cameras available. Who needs 8K video when you've got an interchangeable lens design?

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GoPro  Max (2025)
GoPro Max (2025): was £349.99 now £279 at Amazon

GoPro's 'new' 360 action cam for 2025 wasn't the much delayed Max 2 (that's coming), but a refresh of the original Max from 2019. The latest iteration still shoots 5.7K resolution 360 video and 16.6MP stills, but what GoPro did right was bring it in at a much lower price point of £350. Even better for Prime Day – the price has been cut by another £70, making the Max (2025) one of the best value 360 cameras.

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GoPro  Hero 13 Black Forest Green
GoPro Hero 13 Black Forest Green: was £399.99 now £299.99 at Amazon

Think action cams are boring black boxes? Think again! GoPro unveiled a 'Forest Green' edition of its flagship Hero 13 Black, otherwise with the same specs, and I love it. Even better, it's currently available for the same sale price as the regular Hero 13 Black – that's £100 off.

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GoPro  Hero 13 Black + Accessories Bundle
GoPro Hero 13 Black + Accessories Bundle: was £449.99 now £344 at Currys

In the UK, the Hero 13 Black accessories bundle is also getting a massive discount at Currys, saving you over £100. It includes two Enduro batteries, 64GB memory card, handle and carry case.

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GoPro Hero 11 Black Mini
GoPro Hero 11 Black Mini: was £172.76 now £157.54 at Amazon

The discount isn't spectacular here, but you can still save 10% on the Hero 11 Black Mini. As the name suggests, this is smaller than other GoPro models, but it still has great features, including 5.3K video, 24.7MP photos, and Hypersmooth 5.0 image stabilization and horizon lock. It's not as new as the Hero (2024), but in many ways it has better specs despite being older, meaning it could be the better buy for you.

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Timothy Coleman
Cameras editor

Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other. 


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