Updated 16 minutes ago

Pioneer: 'Our 720p set is better than 1080p'

CES 2008: Resolution only one element of a great picture

January 8th 2008 | Tell us what you think [ 2 comments ]

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Most people look for 1920 x 1080 resolutions in TVs, but Pioneer says resolution is not as important as contrast ratios and colour performance

While many people see resolution as the most important consideration when buying a new TV, this might not actually be the case. Jim Catcheside at Pioneer says that people are too hung-up on resolution and that this is causing some to buy inferior products.

"One of the blights on the TV industry at the moment is the big hang-up that people seem to have on resolution. It's a big bugbear of mine. All most people are worried about at the moment is that their new TV should have a resolution of 1920 x 1080. 1080, 1080, 1080, 1080. That's all some people want to hear about," he said when we spoke to him at CES today.

Resolution not important?

"But at the moment if you put our 42-inch 720p screen against all or any of the 1080p sets that are out there [from other manufacturers] at the same size, I know hand on heart it will blow them away.

"Only about five minutes ago, when all TVs were CRT, they all had the same resolution. Every one of them. So then, why were some better than others?

Resolution, explains Catcheside, is only one tiny element of the picture. People should consider what the black quality does to the overall colour palette and what happens when you turn the ambient light down (an Achilles heel for LCD technology).

"Lots of things go into making a better picture," explains Catcheside. "Colour, contrast, black levels. All those things are equally important."

At CES, Pioneer has been demonstrating a large plasma panel that's just 9mm thick, and a concept panel that produces the most realistic black-levels ever seen in a display.

 

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morgram


June 11th 2011

2. But personally I think it should all be full HD, the large and the small. At least on our old CRTs we got to see everything.

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morgram


June 11th 2011

1. This 720p vs 1080p rigamaral is a pain in the butt. I'm no hi-tech nerd but I do know that 1920 x 1080 equals full HD. The average joe might ask why no just make it all, small screen or big screen, 1920 x 1080 pixels??? Many do not have the max. All I know is that the middle setting CinemaWide 2 provides the correct proportions to people and objects. I'm not going to watch something noticably squished? Who is? My little lcd job is 19" with 1440 x 900 resolution. If I had say a 22" with full HD 1920 x 1080 resolution then I see everything without cropping. So why the smaller resolution ****? It occurs to me that a small screen set showing the full picture is going to look very small at 22" or 19" so on a lower resolution panel most of the picture is going to take up more of the screen area even though it is cropped. Cute. I suppose I can see the logic there. Not everybody can afford a 40" or even a 32" job.

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