YouTube renews music deal with Sony

Now only Universal Music Group and EMI to go

YouTube will continue be allowed to show legit content from Sony Music, after it inked a new deal with the music company.

Sony Music, owned by Sony Corp, is the second biggest provider of music in the world, and looks after artists such as The Ting Tings, Glasvegas and Kings of Leon.

Although the new deal never looked to be in any real jeopardy, after Warner walked away from a similar contract last year the folks at YouTube must have been more than a little jittery.

YouTube rivals

Hosting music videos on YouTube is quite the money spinner for the big labels. There are rivals popping up everywhere, however, the most pertinent being MySpace Music.

This means that that YouTube will find it harder to entice the music labels into giving away exclusive video rights.

Next up for contract renewal is Universal Music Group – the largest label around – and EMI. Watch this space to see if the two companies agree new deals and sign on the all-important dotted line.

Via Yahoo! News


Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.