Google is planning to capitalise on the internet TV revolution by turning YouTube into a home for new and original, professionally-produced programming.
A report in the Wall Street Journal claims that Google will reshape the site by spending $100m to commission low cost, original content that will screen exclusively on YouTube.
The new look YouTube would be based around a host of new topic-centric channels, each of which would "feature several hours of professionally produced original programming a week."
The programming would aim to fill the void between user-uploaded content and the polished, full TV shows on regular TV networks.
"Google is hoping to carve out a niche of original, professionally produced Web videos that it hopes will cultivate loyal viewers," says the report.