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It's official: OnePlus TV is set to launch in September

oneplus tv
(Image credit: OnePlus)
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OnePlus CEO Pete Lau has confirmed that the OnePlus TV will launch in September 2019, earlier than the 2020 release date we were anticipating. 

In a blog post (opens in new tab), Lau also verified that the smart TV will initially roll out in India, and that the smartphone company is "working hard to launch OnePlus TV in North America, Europe and China", while OnePlus tries to "establish partnerships" with local and regional content providers.

That means there's no guarantee that the OnePlus TV will come to Western markets, and there's still no word on pricing yet. 

However, OnePlus' strategy in the smartphone market so far, has been to offer upper-mid-range products that undercut the competition by about 20-30% of the price, so we're not expecting the OnePlus TV to break the bank.

How "unique" will this TV be?

While Lau's blog post didn't reveal much about the upcoming smart TV (including whether it has a 4K display), we do know that the OnePlus TV will ship in 43-inch55-inch65-inch, and 75-inch sizes, as listed by the official Bluetooth SIG (opens in new tab) website. 

The cheaper 43-inch model will only be available in India, though, while the 75-inch model will be exclusive to China; that means the September launch date could feasibly pertain specifically to the 43-inch model. 

The Bluetooth SIG listing, which describes the OnePlus TV as a "unique Android TV", confirmed that the upcoming OnePlus TV will sport the most recent Bluetooth 5.0 standard.

Sony Bravia KD65XG70

Sony TVs use the Android TV operating system. (Image credit: Sony)

Android TV in itself isn't new, with Sony TVs, Philips TVs, and many more using the operating system to power their smart features. 

What sets the OnePlus TV apart from these models isn't clear, although it could have something to do with the remote and connectivity options, perhaps using a more smartphone-like interface than your standard Android TV.

At least now we won't have too long to wait to find out; and if you're in India, you could be among the first to get your hands on the much-hyped smart TV.

Olivia was previously TechRadar's Senior Editor - Home Entertainment, covering everything from headphones to TVs. Based in London, she's a popular music graduate who worked in the music industry before finding her calling in journalism. She's previously been interviewed on BBC Radio 5 Live on the subject of multi-room audio, chaired panel discussions on diversity in music festival lineups, and her bylines include T3, Stereoboard, What to Watch, Top Ten Reviews, Creative Bloq, and Croco Magazine. Olivia now has a career in PR.