Amazon Prime Day 2019: all the best tech deals in Australia

Amazon Prime Day 2019
Image: TechRadar
(Image credit: Future)

The shopping goes on, even though the 48-hour Prime Day sale has technically ended in Australia. 

Thanks to the Global Store on Amazon AU, we get access to 65 straight hours of specials, with Amazon giving us antipodeans access to selected US specials all the way through until the sale ends there – which is at 5pm AEST, Wednesday 17 July.

The best Amazon Prime Day deals

It's Day 3 of the 2019 edition of Prime Day. While most of the offers from the Australian storefront have ended, there's still some excellent bargains still to be found on the Global Store section of site, which lists deals still live in the US.

We've had a dig through and listed all the best tech bargains right here, making it easy for you to find the deepest discounts on gizmos and gadgets.

Also of note is that there are some offers on Amazon's other services, namely Audible, Kindle Unlimited and Music Unlimited. You'll find them in the 'Amazon services' section below.

Laptops and 2-in-1s

Asus ZenBook 13 UX331 | i5 / 8GB / 512GB | $1,133.12 (was $1,562.64; save $429.52)

It's sleek, powerful and quite affordable, especially given the whopping 512GB of onboard storage in this particular configuration. This 13-inch ZenBook ships from the US with a discount of $429 and a built-in microSD card reader – a rarity these days.View Deal

Asus Chromebook C523 | Celeron N3350 / 4GB / 32GB | $291.77 (was $395.40; save $103.63)

It may not be a powerhouse, but then most Chromebooks aren't. However, if you're on a tight budget and need something for easy tasks at home, then this 14-incher is a pretty good buy for under $300. View Deal

Asus VivoBook Flip 14 | Celeron N4000 / 4GB / 64GB | $484 (was $555.80; save $71.80)

It may not have the most powerful spec sheet, but this 14-inch convertible ships with a Full HD Nano Edge touch display that will be great for home use for easy tasks. You'll get one year free access the Office 365 suite and save yourself a little dosh in the bargain.View Deal

Acer Chromebook 11 | AMD A4 / 4GB / 16GB | $243 (was $339; save $96)

Chromebooks are known to offer decent value for money and you can now get an 11-incher from Acer for under $250. This Chromebook offers only 16GB of flash storage, but there's just enough power under the hood for basic tasks.View Deal

Smartphones & tablets

Samsung Galaxy S10 Plus - Prism Black (US version) 128GB | $1,134.72 (listing was $1,561; save $426.28)

Shipping out of the US, this Prime Day deal on the Samsung Galaxy S10 Plus in Prism Black (128GB) brings the cost of the phone down drastically. Priced at $1,134.72, a saving of $426.28 from the converted US price, there are some things to be aware of before making the decision to purchase this phone: It has a US warranty, meaning if it does need repair at some point, you may have to send it overseas if you want it covered under warranty, so you might want to invest in a good case, too...View Deal

Samsung Galaxy Tab A 8.0-inch Android Tablet | $195 (was $279; save $86)

Samsung's A-series Android tablets offer good solid value if what you're after is a basic slate for surfing the web, watching videos and light gaming. This particular model has an 8-inch LCD display @ 1,024 x 768 pixels, quad-core 1.2GHz CPU and 1.5GB of RAM, with 16GB of onboard storage plus a microSD card slot so you can add up to 400GB more. Samsung claims the 4,200mAh battery lasts around 13 hours for web surfing. Usually around $280, it's currently just $195 from Amazon US.View Deal

Personal audio

Jabra Elite 65t | $215.65 (was from $227; save up to $64)

It's one of the best true wireless 'buds money can buy and the black/copper set has long been discounted on Amazon Australia. However, for Prime Day, the black/copper and the gold/beige colour options are down to just $216 a set, with the price discounted only at checkout and not in the cart. That's a steal for an amazing pair of true wireless headphones.View Deal

Sony WF-1000X | $249 (was $289; save $40)

These true wireless 'buds not only feature digital noise cancelling but also boast adaptive sound controls. With an asking price of $399 by Sony, these are premium, but Amazon has the gold set listed for just $249. That's $40 less than the listed price, and $150 shaved off the actual RRP.View Deal

PC peripherals & storage

SanDisk 400GB Ultra microSD | $71.45 (was $99.36; save $27.91)

Need extra storage for smartphone, tablet or handheld games console? This amazing microSD storage deal offers a staggering 400GB Ultra microSDXC and microSDHC UHS-I Card (with adapter) for only $71.45 – that's a saving of $27.91 from the regular price! These deals tend to sell out quickly, so get it while you still can!View Deal

Toshiba Canvio Advance 4TB Portable HDD (Blue) | $124.81 (was $154.85; save $30.04)

If you need a massive amount of storage space but don't want to drop a huge stack of cash for the privilege, consider this deal on the Toshiba Canvio Advance 4TB Portable External Hard Drive USB 3.0 available in blue and in white colour options.View Deal

Toshiba X300 Desktop 3.5 Inch 12TB | $476.40  (was $597.08; save $120.68)

Get an absolutely massive amount of internal storage space with this deal on the 12TB model of Toshiba's X300 Desktop 3.5 Inch SATA 6Gb/s 7200rpm Internal Hard Drive. View Deal

Toshiba X300 Desktop 3.5 Inch 8TB | $244.76  (was $323.70; save $78.94)

Slightly less internal storage space, but still a massive amount with this deal on the 8TB model of Toshiba's X300 Desktop 3.5 Inch SATA 6Gb/s 7200rpm Internal Hard Drive. View Deal

Corsair K68 RGB Mechanical Gaming Keyboard | $114 (was $127; save $13)
Corsair's more-affordable mechanical gaming keyboard is the K68 and despite its lower price it also incorporates a dust and spill resistant design. You still get fancy per-key RGB backlighting and fully programmable with Corsair's CUE software too, and this $114 sale price beats the best Australian retailer's price by $41.View Deal

Razer Huntsman Opto-Mechanical Keyboard | $162.09 (was $228.68; save $66.59)
This premium board from Razer uses "optical beam-based actuation" to work more quickly than other mechanical keyboards. Also, it has fancy RGB lights. Nifty. Save around 30% off with this Prime Day deal.View Deal

G-Technology G-Drive portable SSD (1TB) | $253.26 (was $310.13; save $56.87)

It may not seem like much, but a 1TB portable SSD that's just over $250 is not a bad bargain at all. It's faster and more reliable than traditional external hard drives, keeping your precious files backed up safe and sound for longer. 

Note that this ships from the US and Amazon has taken it off the Prime-eligible listing, meaning you will be charged for shipping. However, considering it's listed as $453 on the AU storefront, it's still a good bargain.View Deal

WD My Passport Go portable SSD (500GB, 1TB) | From $115.89 (was $142.91; save up to $51.62)

Looking for affordable solid-state drives to store your files? The WD My Passport Go portable SSDs are reliable and fast and promise to live up to Western Digital's excellent standards. With a rugged build that's drop-resistant to up to 2.5m, this little device is now only $115.89 for the 500GB flavour and $218.83 for the 1TB version if you need extra space. [Note that this product ships from Amazon US.]View Deal

WD Elements Desktop Hard Drive 10TB |$258.54 (was $317.11; save $58.57)

Western Digital's Elements line of external hard drives a good, solid, basic performers – they don't do anything trendy, but they do offer dependable storage at a nice price. And when it comes to space, this one's impressive, offering a massive 10TB in a fairly discrete sized. Better yet, it's deeply discounted down to a tiny $258.54 – over $140 off the price you'll find it at most other Australian retailers. [Note that this product ships from Amazon US.]View Deal

Smart home

Tile Mate Pro (4 pack) | $107.78 (was $127.84; save $20)

It's not easy to find a 4-pack of the Tile Mate Pro Bluetooth tracker in Australia. In fact, a 2-pack retails for about $100. So for just another $8 more you get four instead – two black and two white – making this a pretty good bargain coming in from the US side of things.View Deal

Cameras

Polaroid Snap Touch instant camera | $190 (was $271.55; save $81.55)

Instant cameras are making a comeback and Polaroid, the original makers, have some fun snappers to play with. The Snap Touch retails for $299 at major camera stores but it's cheaper on Amazon's Global Store. But buy it now and an additional 30% discount will be deducted at checkout, bringing the price down to a sweet low of just $190.View Deal

Wearables

Garmin Vivoactive 3 | $243.14 (was $449; save $205.86)

Keep tabs on your fitness routine, even if it involves jumping in the pool or the ocean. This multi-sport GPS tracker features customisable faces and a whopping discount of nearly $206 on the usual Aussie RRP. Keep in mind that is an international model, shipping from the US and is available in either stainless steel or gunmetal.

You can also get the Vivoactive 3 Music, which can store up to 500 audio files for phone-free listening while you're out running or swimming, but it will set you back $289.84 instead of the usual $499.View Deal

Garmin Fenix 5X (Sapphire/Slate Grey) | $648.41 (was $999; save $350.59)

This is one heck of a deal if you're after one of the most premium and advanced multi-sport GPS watches available on the market. The Fenix 5X costs just under a grand usually but this offer from the US sees over $350 shaved off that price, bringing the price down to a more affordable $648.View Deal

Garmin Forerunner 235 (Frost Blue/Black) | $283.67 (was $397; save $113.33)

It's one of the more popular Garmin GPS trackers available, thanks to its affordability and feature list. With up to 9 hours of battery, a large screen and a decent discount coming to us from the US, this is a pretty good bargain.View Deal

Garmin Forerunner 645 Music | $486 (was $714; save $227)

With this full-featured Garmin GPS multi-sports watch, you can leave your phone at home and still have your tunes with you while on a run or at the gym. You can store up to 500 songs on the device and use Garmin Pay for any contactless payment. This Music version of the Forerunner 645 retails for $699 in Australia, so getting it for about $486 is a sweet deal indeed.View Deal

Fitbit Versa (Charcoal/Silver) | $194.45 ( was $299; save $104.55)

This is the cheapest price you're going to get on Fitbit's affordable Apple Watch-esque smartwatch. It's a great bargain that comes with both the small and the large bands, so it's good for everyone, especially since it lets you save almost $105 on the Aussie RRP. Note that this product ships from the US.View Deal

Amazon services

Audible | 3 months free trial, then $16.45/m

Listen to your favourite stories via the Audible app or via the Amazon Kindle Oasis if you have one. With narrations from great performers, the books you love with come alive. Normally there’s a 30-day free trial period, but for Prime members who sign up between July 1 and July 31, Amazon Australia has extended the free trial to three months.View Deal

Kindle Unlimited | 3 months free, then $13.99/m

For avid readers there’s nothing better than Kindle Unlimited. Read to your heart’s content without having to burn a hole in your pocket each time you buy a new book. You’ll even get access to Audible narrations of the books you purchase, all for just $14 a month. And for the month of July only, existing Prime members who sign up for the service for the first time will get a three-month long free trial instead of the usual 30 days.View Deal

Image credit: Amazon

Image credit: Amazon

Prime Day in 2019: What you need to know

To make the most of Prime Day you’ll need to get yourself an Amazon Prime membership which, in Australia, will set you back just $6.99 a month or $59 a year. 

Signing up for Prime means you’ll have free access to Amazon’s streaming services, including Prime Video, Prime Music and Twitch. Members also get free access to Prime Reading and Prime Photos for all their ebook and storage needs. 

Most importantly, a Prime membership gets you free shipping on domestic purchases, no matter the price of the product, and free delivery for international goods costing over $49 bought from the global section of Amazon’s Aussie storefront.

Prime members are also eligible for fast shipping. That's two-day delivery on pretty much anything you buy. However, this Prime Day, Amazon is also offering free expedited delivery on international purchases made on Prime-eligible items on the Global Store. This offer is valid until July 21 and will see your international purchases arrive in about a week, rather than the usual 9-10 days.

Another incentive to sign up for Amazon Prime would be a $10 credit being offered to members who have never streamed anything on Prime Video. Stream your first movie or TV show and you get $10 to spend on any item being sold and shipped by Amazon AU.

And while most other markets around the world will have only 48 hours to shop this Prime Day, Aussies have a massive advantage. Not only do we get to kick off Prime Day early, thanks to being ahead of everyone else, we also get to enjoy deals from the US as well. That means Prime Day won't end at midnight on July 16, but will continue on till it clocks off on the Pacific Coast in the US. That means we get a total of 65 whopping hours to carry on shopping!

How did Amazon perform on its first Australian Prime Day?

According to statistics from Hitwise, Amazon got over over 3.2 million visits (on both the US and Australian sites) on Prime Day 2018, with Aussies preferring the US storefront despite a ban on shopping from overseas sites after new GST laws were passed. That ban, however, has been lifted, which could be good news for Australian shoppers this year.

Data from Hitwise shows that Aussie shoppers searched for mobile phones and game consoles the most in the lead up to Prime Day 2018, with Amazon’s own Echo and Kindle products amongst the 10 most viewed items on Prime Day itself.

The high volume of visits resulted in a nice number of sales for the e-commerce giant with a conversion rate of 7.77%, the highest rate that any top Australian retailer has reached.

Prime Day 2018 earned Amazon a whopping US$1 billion in sales.

Prime Day 2018: the best-sellers from last year

Prime Day 2018 saw Amazon sell over 100 million products around the world and over one million smart home devices – not just Amazon ones but Philips Hue lights, Hive thermostats and various manufacturers’ smart plugs. It was the biggest day ever for Echo devices, Fire tablets for kids, Kindle e-readers and Fire TV products.

A lot of the products that went on sale globally aren’t available on the Australian storefront. According to Finder.com.au, Amazon Australia only had about a tenth of the deals offered to US customers and significantly fewer than those available to Canadian and UK members. Where the US typically offered 2,800 deals at any given time, the Australian version only had 340. On the upside, discounts were more generous.

That said, Amazon is still relatively new in Australia, so we can hope it does better this year. And despite the low volume of deals available Down Under, Amazon did sell a whole load of gaming consoles, particularly the Nintendo Switch.

The latest console from Nintendo had over 71,500 page views, followed by Sony’s PS4 Pro at over 31,000 views, according to Hitwise. In fact, the Lightning Deal on the Nintendo Switch was offered twice and both times saw the console sell out within seconds of the deal going live.

Best deals from Prime Day 2018

While the Nintendo Switch and the PS4 Pro were last year’s bestsellers, some of the discounts on other tech products were also rather significant.

For example, the Xbox One S 1TB Minecraft Bundle was on sale for just $199, down from its usual $398 listed price. Bose’s very popular and excellent QuietComfort 35 II noise-cancelling headphones dropped down to a low of $329 a set, although it was even cheaper over the Black Friday sale period in 2018.

Amazon’s own Echo devices saw significant price drops, with the original Amazon Echo smart speaker selling for just $109 over the Prime Day sale, while the Echo Dot dropped down to just $39 a pop. Even the basic Kindle ereader saw a great discount of $30, bringing the price down to a very affordable $79.

Image credit: Nintendo

Image credit: Nintendo

What does Prime Day mean for Black Friday and Cyber Monday?

Amazon has historically prioritised Prime Day over Black Friday – according to Digitalcommerce360.com, 67% of the 2018 Prime Day deals available overseas were lower than comparable deals on the preceding Black Friday.

In Australia, though, we saw some prices drop lower during the Black Friday sale period as compared to our first ever Prime Day. Perhaps Amazon was testing the waters, and we fully expect the company to outdo itself during both sales in 2019. But Prime Day is more important to the firm, and we’d expect its discounts to be deeper this year, especially on its own devices.

Prime Day: why does it matter more to Amazon?

There are some crucial differences between Prime Day and Black Friday. The first is that Prime Day is Amazon’s own day. It’s right there in the name which, of course, refers to Amazon’s Prime membership program and associated services. Amazon doesn’t own Black Friday, and that means ultimately it’s just another retailer shouting for attention – a massive retailer with a really loud voice. Black Friday is a sales event for the entire retail sector. With Prime Day as its own take on November sale period, it makes it much harder for rivals to muscle in on something that Amazon has effectively created from thin air.

The second and more important difference is that Black Friday doesn’t create new spending. It just moves it slightly. As we’ve discovered in recent years, the money people spend over the Black Friday period is money they were probably going to spend anyway: all Black Friday really does is concentrates pre-Christmas shopping in the last week of November. 

Prime Day spending is different in two ways. First of all, people aren’t spending the money they’d already planned to spend on Christmas presents. And secondly, they’re buying mainly for themselves, not for others.

There’s another key benefit for Amazon. Its global bestsellers on Prime Day weren’t just Amazon devices; they were Amazon devices that connect to Amazon services. Fire TVs, Kindle Fires, Echo devices, Alexa remotes. Each one of them connecting to Amazon Prime, and each one of them requiring a Prime membership to buy in the first place. So when Black Friday rolls around, Amazon will have a whole bunch of Prime members for whom shopping on Prime is the default, and who might want to enhance their Amazon-powered smart homes with Amazon-branded Black Friday deals.

Prime Day means that for Amazon, Christmas now comes twice a year.

Bose QuietComfort 35 (Series II) wireless ANC headphones | $309.99 (was $385; save $75.01)

Considered the first truly great pair of wireless ANC headphones, Bose's QuietComfort 35 II cans still sound fantastic despite being a few years old now. With this Amazon Prime Day Lightning Deal, you can pick these Bluetooth headphones up in either Black or Silver for only $309.99 – that's a saving of $75! But you better hurry, because the deal will end at 2pm today!View Deal

Bose QuietComfort 35 (Series II) wireless ANC headphones | $309.99 (was $385; save $75.01)

Considered the first truly great pair of wireless ANC headphones, Bose's QuietComfort 35 II cans still sound fantastic despite being a few years old now. With this Amazon Prime Day Lightning Deal, you can pick these Bluetooth headphones up in either Black or Silver for only $309.99 – that's a saving of $75! But you better hurry, because the deal will end at 2pm today!View Deal

Bose QuietComfort 35 (Series II) wireless ANC headphones | $309.99 (was $385; save $75.01)

Considered the first truly great pair of wireless ANC headphones, Bose's QuietComfort 35 II cans still sound fantastic despite being a few years old now. With this Amazon Prime Day Lightning Deal, you can pick these Bluetooth headphones up in either Black or Silver for only $309.99 – that's a saving of $75! But you better hurry, because the deal will end at 2pm today!View Deal