While it launched back in September 2017 (for £999), it has since been replaced by the iPhone XS which drove the price down, and most recently the iPhone X has been hovering around the £799 mark.
It did see a reduction during Black Friday last year for a few days, dipping to £749, before going back up, but things have got even better with Prime Day 2019 and an £80 discount.
That means you can pick up the iPhone X - which is still less than two years old - for just £710 during Prime Day. This deal is set to finish at the end of July 16, so you'll want to act fast to take advantage of it.
- There's a host of cheap Amazon Prime Day iPhone deals
- TechRadar is scouring Amazon and all the major retailers' websites to round up all the top deals on Amazon Prime Day - and we’ve put all the best Prime Day deals in one simple-to-use place to help you find the offers that matter to you.
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John joined TechRadar over a decade ago as Staff Writer for Phones, and over the years has built up a vast knowledge of the tech industry. He's interviewed CEOs from some of the world's biggest tech firms, visited their HQs and has appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. Originally specializing in phones, tablets and wearables, John is now TechRadar's resident automotive expert, reviewing the latest and greatest EVs and PHEVs on the market. John also looks after the day-to-day running of the site.