Apple just made Macs and iPads more expensive — Prime Day might be your last chance to buy before prices catch up

While Apple just raised the starting price of the iPad A16 to $449, Amazon still has it down to just $299 for Prime Day. The most significant upgrade for this model over the previous generation is the A16 chip for faster performance, and you'll also get double the storage as standard (128GB instead of 64GB).

Other features include a sharp 11-inch Liquid Retina display and solid 12MP front- and rear-facing cameras, making this iPad the best iPad for casual streamers and scrollers.

Read our 11-inch iPad A16 review here.

Amazon has the newest iPad Air with the M4 chipset on sale for $519 right now, which is an even stronger deal with Apple's new starting price set at $749 for the 11-inch Air. In addition to Apple's superfast M4 chip inside, this iPad features a crisp Liquid Retina display, 128GB of storage as standard, 12MP front and rear cameras, and support for Apple's AI features.

Read our iPad Air 11-inch review here.

Apple's iPad Pro offers one of the best views on any tablet, thanks to a Tandem OLED Ultra Retina XDR display, and excellent performance from the superfast M5 chip under the hood. For Prime Day, Amazon has the Wi-Fi, 256GB 11-inch iPad Pro with M5 at just $899, which is a 10% discount for Prime Day, but an even larger discount over Apple's new price of $1,199.

Read our iPad Pro 11-inch review here.

Much like the larger iPad Air, the 13-inch iPad Pro offers the excellent top-of-the-line iPad experience at an even bigger scale. It has an excellent, vibrant OLED screen and great performance thanks to the M5 chip. It's $100 off on Prime Day at Amazon, at just $1,099 for the Wi-Fi 256GB variant, and that's an even larger discount over Apple's new starting price of $1,499.

Apple's MacBook Neo has been a hit since its launch earlier this year, and Prime Day is your chance to save on this impressive machine. Right now, Amazon has the starting configuration at just $589.99, which isn't the largest discount, but still some savings. For that, you can get a 13-inch Liquid Retina display, an A18 Pro chip, 8GB of RAM, 256GB of storage, and up to 16 hours of battery life.

That Prime Day discount is made even stronger, as the Neo now starts at $699 from Apple, so it's effectively over $100 off.

If you're after the MacBook Neo with Touch ID built into the color-matched keyboard and 512GB of storage versus the 256GB starting size, Amazon's also discounting the higher-end model. This MacBook Neo is seeing a similar 2% discount, down to $689.99 from $699. But again, that's an even bigger discount now as Apple is listing this at $799!

With an impressive $150 discount, this Prime Day deal makes the 13-inch MacBook Air with M5 an excellent purchase. And Apple's price increase makes this even more of a steal, as it's $949 on Amazon and starts at $1,299 from Apple. For that price, you get the latest chipset, 16GB of RAM, and a bigger 512GB SSD for much less. Simply, it's a workhorse.

Read our MacBook Air 13-inch M5 review here.

After a larger screen, but still ultra-portable Mac? Well, the 15-inch MacBook Air with M5 is also discounted for Prime Day, down to $1,149.99 in every color. That's an even better deal than the now-$1,4999 starting price directly from Apple for the same configuration.

If you don't need an M5 Pro or M5 Max but still want a larger 14-inch screen with a Pro shell that offers more ports, Prime Day is also bringing discounts on the 14-inch MacBook Pro with the M5 chip. Right now, the starting configuration with 16GB of RAM and 1TB of storage is 9% off at $1,549. That is an even larger discount than Apple's, though, as the M5 MacBook Pro now starts at $1,999 there.

For creative professionals, the 14-inch MacBook Pro powered by the performance-driven M5 Pro chip is the one to choose, and Prime Day has it starting at $1,549. This beast flies through demanding workloads like video editing without skipping a beat. It's also a major discount compared to Apple's now-$2,499 starting MSRP.

Read our full MacBook Pro M5 review here.

This might just be the best Prime Day tech deal — Apple's AirPods Pro 3 for $179. Apple's newest premium buds feature improved Active Noise Cancellation, outstanding audio, a comfortable in-ear design, and new features such as live translation and heart-rate tracking. These do-it-all buds really are 100% flagship audio, and the noise-canceling quality is outstanding.

The AirPods 4 are Apple's cheapest AirPods, and you can find them on sale for $99, which is the lowest price we've seen this year and $30 shy of the record-low. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for wireless charging via USB-C.

Read our full Apple AirPods 4 review

Amazon has the AirPods 4 with active noise cancellation on sale for $148.99, which is the best deal you can find right now. The AirPods 4 feature a new comfortable design, handy controls, and Apple's H2 chip, which supports personalized spatial audio and voice isolation.

Read our full AirPods 4 with ANC review

Amazon has the all-new AirPods Max 2 on sale for $399, which is the lowest price we've seen. The over-ear headphones now include Apple's H2 chip, which delivers adaptive audio, personalized volume, and improved voice isolation, resulting in superior sound. You're also getting up to 1.5x more Active Noise Cancellation and 20 hours of battery life.

Read our full AirPods Max 2 review

If you haven't heard, wired headphones are all the rage, which is why Apple's EarPods for $14.88 are an excellent Prime Day deal. A slim, quality-looking design, clear sound, and comfortable fit are just a few of their best qualities. This model works with all devices that have a Lightning connector – which is iPhone 14 and before – so if you've got a newer iPhone, you'll instead want the USB-C version ($16.99 at Amazon).

Amazon has a $50 discount on the new Apple Watch SE 3, making it an excellent bargain. The Apple Watch SE 2 currently holds the position as the best budget smartwatch, but the SE 3 more than matches it — and it's a smarter buy while it's on sale this week at Amazon.

Read our full Apple Watch SE 3 review

My favorite Prime Day Apple deal is an over $100 discount on the Apple Watch Series 11. The thinnest Apple Watch yet, with a wraparound LTP3 OLED display, it's a great-looking watch with Apple Intelligence-powered smarts and a boosted battery, clocking in at 24 hours of average use.

Read our full Apple Watch 11 review

You can save $100 on the brand-new Apple Watch Ultra 3 at Amazon's Prime Day sale. Packed with premium features, you're getting Cellular connectivity, a boosted 42-hour battery life, and emergency satellite messaging. Today's deal is the lowest price we've seen this year.

Apple's second-generation AirTag with louder sound, a 50% improvmenet in range for Precision Finding, and the rest of the features that made the first-gen such a great item tracker are at the lowest price ever ahead of Prime Day 2026. Right now, Amazon has a single AirTag for just $24.

Another very good Prime Day Apple deal - Apple's 2nd-generation AirTag 4-pack is getting a first-time discount, on sale for $89. Great for people like me who tend to misplace things, simply attach the AirTag to anything you don't want to lose or keep track of, such as luggage or your keys, and your iPhone will locate the item.

If you prefer a tablet with a larger display, you can save £200 on the 13-inch iPad Air with an M3 chip and bag one for its lowest-ever price at Amazon. Apart from the bigger screen, it's identical to the 11-inch version. So, you get the same powerful M3 chip, a sharp Liquid Retina display, 12MP front and back cameras, 128GB of storage at a minimum, and Apple Intelligence compatibility for all the fancy new AI features.

The latest MacBook Neo has been available for less earlier this Prime Day, but is still on sale for £50 below RRP. This brand-new and fantastic laptop packs a 13-inch Liquid Retina display, an A18 Pro chip, 8GB of RAM, 512GB of storage, and up to 16 hours of battery life, all for only £650.

Apple's newest premium buds feature improved Active Noise Cancellation, outstanding audio, a comfortable in-ear design, and new features such as live translation and heart-rate tracking. To use, these are the do-it-all buds that offer excellent audio quality and top-tier noise-cancellation. Today's deal is the best price you can find on Apple's newest AirPods, and just £5 more than the record-low price.

This is a new record-low price for Apple's newest buds. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging. Just be aware that this cheaper version does not support active noise cancellation, so it may be worth paying the extra to get that benefit with the deal below.

Willing to spend a bit more? Amazon's early Prime Day deals feature the AirPods 4 with active noise cancellation for their lowest price ever. These AirPods 4 feature a new comfortable design, handy controls, and Apple's H2 chip, which supports personalised spatial audio and voice isolation. There's also that all-important ANC to block out distracting noises and outside sounds, which is great when you want to focus at work or are commuting.

The AirPods Max use an Apple-designed dynamic driver to provide high-fidelity audio — and they sound fantastic for it. Exceptional active noise cancellation, personalised Spatial Audio, and Dolby Atmos support all reinforce that. They feel good on your head as well, thanks to the knit-mesh canopy and memory foam ear cushions, so you can easily wear them for the full 20 hours of battery life if you ever want or need to. Grab them now for a record-low price.

Here's a new record-low price for the Apple Watch SE 3. Apple's cheaper smartwatch is currently our pick for the best Apple Watch to buy if you're on a budget, as it delivers a full health and fitness tracking experience, all the convenient on-wrist features you need, and that familiar Apple style, but at a fraction of the price.

The latest Apple Watch 11 is down to its lowest-ever price in the latest Amazon Prime Day sale. The thinnest Apple Watch yet, with a wraparound LTP3 OLED display, it's a great-looking watch with Apple Intelligence-powered smarts and a boosted battery compared to previous devices, clocking in at 24 hours of average use.

This is the lowest price for one of Apple's latest and most advanced wearables — not bad, considering it was only released just last September. Apple deals are very few and far between, and though £100 off may seem a little stingy, it's quite the steal for a brand new premium Apple device.

This four-pack of the best-selling Apple AirTags is on sale for 15% off for Prime Day. These are a great way to keep track of keys, your phones, a child's backpack, luggage, or any other possession you'd rather not misplace. The AirTag can be attached to anything you don't want to lose, and your iPhone will locate it or send out a ping so you can track it down.

The high-end iPhone 17 Pro Max has fallen to its lowest-ever price at Amazon. We gave this premium handset an impressive 4.5-stars in our review for its stellar performance and fantastic cameras. Quite simply, if you demand a lot from your phone, this is easily one of the best you can buy right now.

The Apple iPhone Air 512 GB is the thinnest iPhone ever. It has a 6.5-inch Display with ProMotion, a powerful A19 Pro chip, Center Stage Front Camera, all-day battery life and a whopping 24% off thanks to this Amazon Prime Day deal.