LG Optimus 7 review

Is LG's Optimus 7 the prime Windows Phone 7 handset?

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Product features

  • Built-in Memory : 16 GB
  • Rear Camera Resolution : 5 Megapixel
  • Battery Talk Time : 6.60 Hour
  • Screen Resolution : 480 x 800

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  • Slick and responsive interface


  • Slow internet browser

Windows Phone 7 has arrived an array of different handsets, so here we're looking at LG's entry: the Optimus 7.

Microsoft sets out some design rules for Windows Phone 7 hardware, and there are some ways in which the Optimus 7 is very like all the other Windows Phone 7 handsets out there, such as the HTC HD7, Samsung Omnia 7 and HTC 7 Mozart.

There's a camera button on the right edge and three shortcut buttons on the front: Search, Back and one to take you to the Windows Start screen. You'll find these on all Windows Phone 7 handsets.

LG optimus 7

There's also the usual smartphone goodness of Wi-Fi, 3G and GPS. HSDPA support runs to 7.2Mbps download and 5.7Mbps upload. A five-megapixel camera sits on the back, and there's a generous 16GB of internal memory.

The memory quota is actually quite important with Windows Phone 7 because no Windows Phone 7 handset caters for hot-swappable memory via adding your own microSD card. You're stuck with what's there from the outset, so you need to be sure it's enough to meet your needs. 16GB is currently the maximum available, so that puts the LG Optimus 7 in a good light.

LG optimus 7

Despite Microsoft's 'rules' for smartphones carrying its OS, there are some features here that you won't find on other Windows Phone 7 handsets. Quite naturally enough, really, since manufacturers want to differentiate one smartphone from all the others.

Most notably for the LG Optimus 7, there's a panorama camera mode, an app called ScanSearch, and a feature called PlayTo for DLNA. If you want the ultimate review of the Windows Phone 7 software itself, then check out our in-depth look at the OS.

LG optimus 7

The LG Optimus 7 is a bulky old thing. It's a massive 125mm tall, 59.8mm wide and 11.5mm thick. That height doesn't actually mean there's an oversized screen here. What you get is a 3.8-inch screen with 800 x 480 pixels.

We do like the screen, which is capacitive and ultra-responsive. We've found in general that tapping away at the on-screen keyboards and icons of Windows Phone 7 is a positive experience, and the LG Optimus 7 provides us with more of the same. We actually sighed with pleasure that Microsoft has at last consigned its teeny icons and menus based system to history.

The physical design of the LG Optimus 7 leaves us slightly unhappy, though. There's quite a lot of empty space above the screen, and the three under-screen buttons are in an area that's oversized for our tastes. We'd have liked more streamlining, to be honest.

LG optimus 7

In fact, the three buttons are a bit weird. The start button looks like a stuck-on tile, though it is a real button that you press in. The back and search buttons also press in, but they're flush to their surroundings. It's all nowhere near as sleek as the touch buttons on, say, the HTC 7 Mozart.

LG optimus 7

LG optimus 7

The general build is fairly premium, and we particularly like the metal backplate. There's a rubberised finish to the rest of the chassis which helps with grip. The micro-USB slot that you'll use to charge the battery is under a hinged protective cover on the right side of the chassis.

LG optimus 7

Tech Specs

Product TypeSmartphone
Network BandQuad Band
Input MethodTouchscreen
Wireless LANYes
Contract TypeSIM-free
Built-in Memory16 GB
Built-in FlashYes
Memory Card SlotNo
Cellular Data Connectivity TechnologyGPRS, EDGE, HSDPA, HSUPA
GPS ReceiverYes
Multi-SIM SupportedNo
Near Field CommunicationNo
Integrated TV TunerNo
Cellular Generation3.5G
Cellular Network SupportedGSM 850, GSM 900, GSM 1800, GSM 1900, WCDMA 900, WCDMA 1900, WCDMA 2100
Rear Camera Resolution5 Megapixel
Number of SIM Card Supported1
Phone StyleBar
Operating SystemWindows Mobile
Brand NameLG
Battery Talk Time6.60 Hour
Product ModelE900 Optimus 7
Screen Size9.7 cm (3.8")
Screen Resolution480 x 800
Touchscreen TypeCapacitive
Weight (Approximate)157 g
Maximum Video Resolution1280 x 720
Processor ManufacturerQualcomm
Bluetooth StandardBluetooth 2.1
Operating System VersionWindows Phone 7
Messaging TypeSMS (Short Message Service), Email, MMS (Multi-media Messaging Service), Instant Messaging
USB StandardUSB 2.0
Height125 mm
Width59.8 mm
Depth11.5 mm
Radio TunerYes
Battery Standby Time330 Hour
ManufacturerLG Electronics
Product NameE900 Optimus 7 Smartphone
Processor Speed1 GHz
Processor TypeSnapdragon
Screen TypeLCD
Sensor TypeAccelerometer, Digital Compass, Proximity Sensor
Manufacturer Part NumberLGE900 AGBRBK
Manufacturer Website Addresshttp://www.lge.co.uk
Marketing Information

Seamlessly Share And Store

'Play To' enables transfer of quality HD content to another DLNA DMR enabled device, wirelessly. Transfer video, photos and music via WiFi 802.11n to another device, such as a TV or laptop. Fast, easyand seamless.

With up to 16 GB of memory store large amounts of HD content, such as that latest game, movie clip or music track.

Content sharing is seamless with super fast 3G upload and download speeds; PLUS the ability to share content wirelessly via WiFi.

Use Microsoft's Skyline 'Skydrive' back-up service to store precious work or personal content on a virtual server.