John Lewis launches a surprise Black Friday sale - shop record-low prices on our favourite TVs, phones, vacuums, and more

Lenovo laptop, Samsung TV, and Samsung phone on purple background with don't miss text overlay
(Image credit: Future)

John Lewis has just become the latest retailer to launch its early Black Friday sale today. No, you aren't imagining things - it is indeed October and not November. That hasn't stopped John Lewis from unleashing thousands of discounts on everything from the latest high-end TVs to furniture.

- Check out the John Lewis early Black Friday sale in full

Editor-picked deals from today's sale

Dyson V15 Detect cordless
Dyson V15 Detect cordless: was £649 now £499 at John Lewis
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The Dyson V15 received a four-and-a-half-star rating when we reviewed it, and it remains an incredible option for those seeking a high-end cordless vacuum - even if it's no longer the latest model. Alongside excellent performance, the V15 Detect also features a handy laser mode that highlights any dirt on your carpet and an auto-suction mode that improves your battery life by adapting to surfaces.

Dyson V11 cordless
Dyson V11 cordless: was £499 now £349 at AO.com
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Looking for a cheaper Dyson vacuum? The V11 is a great choice. It's not the latest device in the range, but it's still a really great performer for the price. Our review gave this one four and a half stars out of five, praising its runtime and auto-mode for various surfaces. In terms of bang for the buck, it's hard to beat the V11 currently.

Nintendo Switch 2 + Mario Kart World Bundle
Nintendo Switch 2 + Mario Kart World Bundle: was £429 now £409 at John Lewis
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OK, it's not a huge discount, but it's still one of the first price cuts I've seen on the Nintendo Switch 2. Given that the console usually costs around £395 by itself, you're effectively getting a copy of Mario Kart World bundled in for just £14 – that's a huge steal. I don't anticipate the deals will be any better than this as we get into the depths of Black Friday, and there could be stock issues come November, so I think this is a great time to buy ahead of the mad rush.

LG C5 42-inch OLED TV
LG C5 42-inch OLED TV: was £1,099.99 now £949.99 at John Lewis
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LG has been crushing it in the world of TVs over the last few years, and its latest C5 is another strong contender for one of the best OLED TVs you can buy right now. This latest version boasts the same fantastic contrast, rich blacks, impressive brightness and vivid colours of previous models in the range, making it ideal for all sorts of viewing. It's also a top TV for PS5 and Xbox Series X, with support for a 120Hz refresh rates and minimal input lag to get the smoothest and most responsive gaming experience.

Samsung U8000F 65-inch 4K TV
Samsung U8000F 65-inch 4K TV: was £599 now £499 at John Lewis
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Samsung's lineup of Crystal UHD TVs is less feature-rich compared to the pricier OLED and QLED displays, but they are a capable and affordable option for general everyday viewing. This 65-inch model is now available at a tempting low price in the early John Lewis Black Friday sale if you don't need all the fancy features of a premium TV. For the money, you get a large and modern TV that supports high-quality 4K resolution and all the most popular streaming apps.

Samsung Galaxy S25 Ultra
Samsung Galaxy S25 Ultra: was £1,099 now £999 at John Lewis
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We called the Galaxy S25 Ultra the 'ultimate Android' phone in our review earlier this year. If you're going big, then the Ultra is an amazing choice, melding a powerful chipset, a stunning high-end display, and a versatile camera setup. It's a pricey buy, for sure, but today's discount at John Lewis does bring this exceptional flagship phone down to its lowest unlocked price.

Samsung Galaxy S25 FE
Samsung Galaxy S25 FE: was £649 now £499 at John Lewis
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For a cheaper (but still excellent) smartphone, consider the Galaxy S25 FE. This mid-range model strips out a few of the bells and whistles from the standard Galaxy S25, but still offers a smooth experience for most users. Under the hood, you don't get the most powerful chipset or the most high-end screen, but some may prefer this model's larger 6.7-inch display, which is bigger than the standard S25's 6.2-inches.

Lenovo IdeaPad 5x laptop
Lenovo IdeaPad 5x laptop: was £899.99 now £599.99 at John Lewis
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Processor: Snapdragon X
RAM: 16GB
Storage: 1TB

We haven't reviewed this iteration specifically, but we've always found the Lenovo IdeaPad 5 to be a solid and sturdy laptop for the money. It's not a high-end model, but this listing is for a surprisingly premium configuration, complete with a Snapdragon X chipset, heaps of storage, and a lavish OLED display. Because this is a Snapdragon model, though, you'll want to make sure all your favourite apps are fully supported before you jump onboard.

Sage The Barista Express
Sage The Barista Express: was £629 now £499 at John Lewis
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This fabulous bean-to-cup coffee machine received 4.5 stars in our review because we loved the way it gives you total control over the brewing process. It's much more transparent than most similar machines, letting you easily tweak the grind size, temperature, and extraction time. With over £100 off, this is one of the best prices I've seen for the excellent coffee maker at John Lewis.

Dyson  Supersonic Hair Dryer
Dyson Supersonic Hair Dryer : was £329.99 now £229.99 at John Lewis
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The best-selling Dyson Supersonic is now £100 off at John Lewis and includes all the attachments you need to dry and style your hair at home. At this terrific low price, there's no better offer if you want to buy ahead of the Black Friday sales season.

More of today's best early Black Friday sales

Alex Whitelock
Retail Editor

Alex is TechRadar's retail editor, specializing in deals, buying advice, and general tips on how to save our readers as much cash as possible. He's covered events like Black Friday and Amazon in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.

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