John Lewis launches a surprise Black Friday sale - shop record-low prices on our favourite TVs, phones, vacuums, and more
The retailer has just launched a huge early sale ahead of November
John Lewis has just become the latest retailer to launch its early Black Friday sale today. No, you aren't imagining things - it is indeed October and not November. That hasn't stopped John Lewis from unleashing thousands of discounts on everything from the latest high-end TVs to furniture.
- Check out the John Lewis early Black Friday sale in full
You can find a quick overview of today's early Black Friday sale at John Lewis just below, along with a few recommended deals on products that we've actually tested here at TechRadar. You can already get some great deals on Dyson vacuums, Sage coffee machines, a Nintendo Switch 2, and the LG C5 - one of our favourite OLED TVs of 2025.
From what I can see, the vast majority of these deals at John Lewis are price-matched with other retailers. That means there aren't that many options that are absolute must-buys from John Lewis specifically. With that said, the vast majority of these listings are record-low prices, so it's worth having a browse - even if you aren't planning on shopping until November.
While you're here, make sure you check out our freshly launched Black Friday deals live blog, where we're providing live coverage of sales from Amazon, Currys, and other rival retailers in the UK.
John Lewis Black Friday sale - quick links
- Computing: laptops and tablets from £99
- TVs: up to £300 off premium LG, Samsung, and Sony TVs
- Phones: £250 off Samsung, Apple, and more
- Small appliances: Ninja, Smeg, and other brands
- Vacuums: £200 off Dyson, Shark, and more
- Coffee machines: up to £600 off pod and espresso
- Home: 20% off mattresses, lighting, furniture
Editor-picked deals from today's sale
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The Dyson V15 received a four-and-a-half-star rating when we reviewed it, and it remains an incredible option for those seeking a high-end cordless vacuum - even if it's no longer the latest model. Alongside excellent performance, the V15 Detect also features a handy laser mode that highlights any dirt on your carpet and an auto-suction mode that improves your battery life by adapting to surfaces.
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Looking for a cheaper Dyson vacuum? The V11 is a great choice. It's not the latest device in the range, but it's still a really great performer for the price. Our review gave this one four and a half stars out of five, praising its runtime and auto-mode for various surfaces. In terms of bang for the buck, it's hard to beat the V11 currently.
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OK, it's not a huge discount, but it's still one of the first price cuts I've seen on the Nintendo Switch 2. Given that the console usually costs around £395 by itself, you're effectively getting a copy of Mario Kart World bundled in for just £14 – that's a huge steal. I don't anticipate the deals will be any better than this as we get into the depths of Black Friday, and there could be stock issues come November, so I think this is a great time to buy ahead of the mad rush.
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LG has been crushing it in the world of TVs over the last few years, and its latest C5 is another strong contender for one of the best OLED TVs you can buy right now. This latest version boasts the same fantastic contrast, rich blacks, impressive brightness and vivid colours of previous models in the range, making it ideal for all sorts of viewing. It's also a top TV for PS5 and Xbox Series X, with support for a 120Hz refresh rates and minimal input lag to get the smoothest and most responsive gaming experience.
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Samsung's lineup of Crystal UHD TVs is less feature-rich compared to the pricier OLED and QLED displays, but they are a capable and affordable option for general everyday viewing. This 65-inch model is now available at a tempting low price in the early John Lewis Black Friday sale if you don't need all the fancy features of a premium TV. For the money, you get a large and modern TV that supports high-quality 4K resolution and all the most popular streaming apps.
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We called the Galaxy S25 Ultra the 'ultimate Android' phone in our review earlier this year. If you're going big, then the Ultra is an amazing choice, melding a powerful chipset, a stunning high-end display, and a versatile camera setup. It's a pricey buy, for sure, but today's discount at John Lewis does bring this exceptional flagship phone down to its lowest unlocked price.
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For a cheaper (but still excellent) smartphone, consider the Galaxy S25 FE. This mid-range model strips out a few of the bells and whistles from the standard Galaxy S25, but still offers a smooth experience for most users. Under the hood, you don't get the most powerful chipset or the most high-end screen, but some may prefer this model's larger 6.7-inch display, which is bigger than the standard S25's 6.2-inches.
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Processor: Snapdragon X
RAM: 16GB
Storage: 1TB
We haven't reviewed this iteration specifically, but we've always found the Lenovo IdeaPad 5 to be a solid and sturdy laptop for the money. It's not a high-end model, but this listing is for a surprisingly premium configuration, complete with a Snapdragon X chipset, heaps of storage, and a lavish OLED display. Because this is a Snapdragon model, though, you'll want to make sure all your favourite apps are fully supported before you jump onboard.
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This fabulous bean-to-cup coffee machine received 4.5 stars in our review because we loved the way it gives you total control over the brewing process. It's much more transparent than most similar machines, letting you easily tweak the grind size, temperature, and extraction time. With over £100 off, this is one of the best prices I've seen for the excellent coffee maker at John Lewis.
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The best-selling Dyson Supersonic is now £100 off at John Lewis and includes all the attachments you need to dry and style your hair at home. At this terrific low price, there's no better offer if you want to buy ahead of the Black Friday sales season.
More of today's best early Black Friday sales
- Amazon: up to 66% off tech & essentials
- AO: up to £500 off Dyson, Miele & Hisense
- Argos: sale starts Oct 31
- Currys: lowest-ever prices on laptops, TVs & appliances
- Decathlon: up to 50% off
- Dyson: up to £550 off vacuums
- Honor: up to £400 off tablets, phones & laptops
- Very: up to 40% off tech, clothing & toys
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Alex is TechRadar's retail editor, specializing in deals, buying advice, and general tips on how to save our readers as much cash as possible. He's covered events like Black Friday and Amazon in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.
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