Panasonic TX-L37G10 review

The Freesat tuner gives it a head start, but this LCD isn't quite a runaway success

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Our Verdict

Built-in Freesat tuner and sometimes excellent pictures are this TV's strengths


  • Built in Freesat
  • Decent picture quality
  • Connections


  • Black levels
  • Usual flat panel sound issues

While plasma remains very much the core of Panasonic's TV business, the brand has had to bow to the inevitable and embrace LCD. Given its relatively high price tag, though, we can't help but wonder if the TX-L37G10 has anything more going for it than the much cheaper 37-inch Panasonic plasma.

There's certainly nothing particularly earth-shattering about its looks. The simple black finish and medium-chunky lines could belong to any cheap and cheerful TV these days.

Things look up considerably with the connections, though. As well as a healthy four HDMIs, there's an SD card slot capable of playing video, as well as JPEG files and a satellite input.

This latter is included because the L37G10 is one of Panasonic's Freesat TVs.

The TX-L37G10 is one of the only TVs to boast a built-in HD Freesat tuner, making it instantly more attractive to a certain type of buyer – and going some way to justifying the set's slightly high price.

Naturally, its also carries Freeview and analogue tuners, thus covering all the UK's current no-subscription broadcasting options.

Finding your way through all the Freesat channels is made pretty easy by a solid, if not quite inspired, electronic programme guide.

Arguably of more interest is the set's video processing, chiefly comprising Panasonic's V-Real Pro and Intelligent Frame Creation tools.

The key achievement of V-Real is its ability to produce a large 800 lines of motion resolution, while IFC interpolates extra frames of image data to make motion look sharper and less juddery.

Keeping it V-Real

In some ways, the TX-L37G10's pictures are very likeable. Colours, for instance, are extremely rich and dynamic, while also enjoying both natural tones and some really fine blends – a result, we suspect, of the quality of the V-Real engine.

HD pictures look exceptionally sharp on the full HD screen, too, be they from Blu-ray or the Freesat tuner's HD channels, while the V-Real system also ensures that standard-definition images look enjoyably clean and crisp.

The IFC processing certainly helps motion look sharp and fluid, without generating too many distracting side effects – provided that you only leave it set to its low rather than medium or high levels.

The TX-L37G10 even scores a coup over a large number of LCD TVs by being watchable from a really wide angle before colours and contrast start to reduce, thanks to its IPS Alpha screen design.

Only one thing lets this TV's pictures down: black level response. Dark movie scenes or TV series definitely betray those tell-tale signs of grey mistiness and missing shadow detail that have so long been a part of the flat TV experience, but which some rival TVs seem to have conquered at last.

The TX-L37G10's black level response isn't shockingly bad by any means – it's certainly good enough to give pictures containing a mixture of light and dark content plenty of punch.

But in an environment as competitive as today's 37in market, any significant picture flaw is enough to prevent even an otherwise good screen from earning a best buy badge. Especially when that set is relatively expensive and doesn't have particularly awe-inspiring sound, either.

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Tech Specs

Product TypeLCD TV
Scan Format1080p
Digital TunerDVB-T
Number of HDMI Ports4
Number of SCART Interfaces2
Product FamilyViera G10
Brand NamePanasonic
Screen Size94 cm (37")
Aspect Ratio16:9
Horizontal Viewing Angle178°
Vertical Viewing Angle178°
Analog TunerNTSC, PAL, SECAM
Weight with Stand (Approximate)17.50 kg
RMS Output Power20 W
Digital Audio OutputYes
Composite VideoYes
Component VideoYes
Comb Filter3D Y/C
Sound SystemSurround Sound, Dolby
Product SeriesG10
Maximum Resolution1920 x 1080
FeaturesAuto Program, Teletext
Product ModelTX-L37G10
Product NameViera TX-L37G10 37" LCD TV
Product LineViera
Manufacturer Part NumberTXL37G10
Manufacturer Website Address
Marketing Information

With the Viera TX-L37G10 , you can enjoy sharp pictures, vivid colours, multi-channel sound, and various services with the interactive contents. Even fast-moving scenes are displayed sharply and clearly.

Limited Warranty5 Year