Apple's iPhone has been named the UK's coolest brand for the year in the latest CoolBrands survey.
The iconic handset has been in the news because of the end of its exclusivity with O2, and new seller Orange will be delighted that it is not arriving to the party after the cool has left the room.
Not content with taking top spot – Apple itself was identified as the third best brand and iPod was fourth.
Last year's coolest Aston Martin dropped into second and the likes of Nintendo (fifth) YouTube (sixth) and Google (eighth) also featured in the very tech heavy top 10.
Aston smarting?
Stephen Cheliotis, Chairman of the CoolBrands council and Chief Executive of The Centre for Brand Analysis commented: "Aston Martin has finally lost its top spot in the rankings but only just.
"In fact considering cool is seen to be very fluid and changeable the top twenty shows remarkable consistency with fifteen of last year's top twenty in there again; equally most of the category winners are the same – so much for cool being a fleeting thing."
Other tech brands that were listed include BlackBerry, Xbox and BBC iPlayer. Cool.
Your comments (2) Click to add a new comment
kingmustard
September 28th 2009
2. That is a matter of financial intelligence, not the 'cool' factor. They're both very cool, this has nothing to do with cost...
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optimaximal
September 28th 2009
1. I discussed this with a few people in the office and we all came to the conclusion the CoolBrands 'council' don't know what they're on about!
Take this scenario - you're standing in a field and some guy in a suit comes up too you and offers both the keys to an Aston DBS and an iPhone. Both are offered no-strings attached - the DBS has unlimited fuel and the iPhone has its contract paid for life.
Who the hell would choose the iPhone?
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