Amazon is set to bring its well-publicised Black Friday online deals to the UK this year, the Friday following Thanksgiving.
Black Friday has gradually become America's online pre-holiday shopping day of choice over the last decade, and it looks like Amazon plans to bring the tradition across to the UK.
While the term "Black Friday" sounds more like a remembrance service tradition for victims of the plague, it is certainly worth noting the date in your diary if you plan to buy books, gadgets, games, movies (or pretty much anything else that's available on Amazon) for your loved-ones this Christmas.
When IS Black Friday?
In more understandable calendar terms (for Brits, at least!) this means that Friday 26 November is a good day to do your Xmas shopping online on Amazon, if you plan to get the Christmas pressies in early this year.
Of course, you could always do the 'usual' and leave the present shopping until Christmas Eve and then carry out the traditional panic run down Oxford Street (or round your local mall) to try to find that must-get item for the wife/mother/child/sibling/nephew.
Amazon UK now promises Brits: "Unbelievable, pinch-me-to-prove-they're-real, Black Friday deals" set to be revealed next Monday (22 November) at www.amazon.co.uk/blackfriday.
Hopefully other major online retailers will follow suit and start to offer some decent pre-Xmas bargains in the coming weeks.