Apple TV+ cost: plans, current deals and price compared to Netflix, Prime Video and more

The cost of Apple TV+ might seem high when compared to the major paid-for streaming services that have much larger libraries of content, but the fact that it throws in ad-free viewing, 4K streams and more for the same price makes it one of the most affordable options around.

While not as cheap as it once was following two price increases to the Apple TV+ cost since it launched in 2019, the service has a growing catalog of critically-acclaimed content (just look at the best Apple TV+ movies and best Apple TV+ shows for a sample), making it one of the best value options.

• Sign up to a 7-day Apple TV Plus free trial

Apple TV+ is always drawing in new subscribers with tempting offers, but the best way to try out one of the best streaming services without spending anything at all is by signing up to the Apple TV+ free trial. To find out how much Apple TV+ costs, which deals are currently available and how its price compares to other platforms like Prime Video and HBO Max, read our guide below.

How much does Apple TV+ cost?

Apple keeps things simple with its single plan, costing from $9.99 a month in the US, £8.99 in the UK and AU$12.99 in Australia. With this single plan, though, keep in mind all subscribers get 4K streams, offline viewing, and more in the one plan unlike many of its competitors, which now offer varied pricing for ad-supported and ad-free plans.

You also have the option to save 15% over the year after your Apple TV+ free trial by paying an annual upfront fee of $99.99 in the US, £89.99 in the UK and AU$129.99 in Australia. You'll find the option to upgrade your plan in your 'Subscription' settings or if you're a new subscriber, then you'll have the option to choose between each plans when signing up.

Apple TV+ is also available outside of the US, UK and Australia. In fact, you can sign up for the service in a whopping 100 different countries. To see the Apple TV+ cost in key areas, look at the below:

The low Apple TV+ cost coupled with its growing lists of TV shows, movies and documentaries makes it great money for value. Everything is ad-free, available to stream or download in glorious 4K, plus one account can be shared with up to five other people.

You can stream the service through any device with the Apple TV Plus app: that includes Samsung, LG, VIZIO and Sony Smart TVs; Apple TV 4K and HD, Apple TV+ on Roku, and Apple TV+ on Fire Stick. As well as Google TV devices; PlayStation and Xbox consoles, and on Apple products like the iPhone, iPad, iPod Touch and Mac. It’s also available to watch using a web browser on a Windows PC, Chrome OS, or Android device.

How much does Apple TV+ cost compared to other streaming services?

With so many options across the best streaming services, it can be difficult to choose which one is right for you. It's not just the content either, you want to make sure you're getting your money's worth.

I've put Apple TV+ side by side with some of the biggest streaming names and compared their standard ad-free tiers, to give you an idea of what to expect.

Please note that some competitors do offer ad-supported packages or premium tiers, so the comparisons you see here are only for the standard ad-free tiers, which is similar to Apple TV+.

Is Apple TV+ worth the price?

In my personal opinion, Apple TV+ is worth the price in 2025. The streaming service has come on leaps and bounds in recent years and is home to award-winning TV shows like Severance and Ted Lasso. Most of their originals are very good, just check out our best Apple TV+ shows guide for 32 great recommendations.

Where it's lacking, however, is movies. If you're a cinephile and you'll be watching more movies than TV shows, you might want to choose a streaming service like Netflix or Prime Video instead for more variety. As it stands we've got 44 best Netflix movies and 28 best Prime Video movies, as opposed to the best Apple TV+ movies, where we only have 18.

These streaming giants are adding to their libraries monthly, and on the first of the month we tend to see a lot of new movies coming through. So it really depends on what you're most keen to watch.

However, the Apple TV+ monthly cost is cheaper than some rivals and you don't get ad-breaks either, so it's a worthy investment if you want high quality, thought provoking original shows and no interruptions.

Apple TV+ price: FAQs

Apple TV+ two-month subscription: was $9.99 per month now $4.99 at Prime Video
Stream Severance season 2, The Gorge, Stick and these four other shows with over 85% on Rotten Tomatoes for just $4.99 per month, down from the usual $9.99. This represents a 50% saving on the usual monthly price, but note that the offer is only available for a two month subscription. This deal ends on July 11.

View Deal

Apple TV+: 7-day free trial
Home to huge shows, such as Severance and Ted Lasso, Apple TV+ is constantly adding new titles to its slight but quality line-up. This includes blockbuster movies like CODA, Killers of the Flower Moon, Blitz and The Tragedy of Macbeth. Sign up and see if it's for you with the Apple TV+ free trial.

View Deal

You might also like

• Netflix vs Apple TV+: which streaming service is the most entertaining?
• Apple TV+ vs Max: which is the better streamer to sign up to?
• Why Apple TV+ won our Streaming Service of the Year award