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Panasonic, Hitatchi and Toshiba join forces to make LCD screens

The consortium of companies intend to build a new factory capable of producing 15 million LCD TVs a year

Three of Japan’s biggest consumer electronics manufacturers have joined forces and announced plans to open a new LCD manufacturing plant in western Japan at an estimated cost of 300 billion yen

A consortium of Panasonic, Hitatchi and Toshiba that operates under the banner of IPS Alpha Technology has said that it intends to start construction of the new plant by August this year, with full production due to begin in early 2010. When built, the new factory is expected to be able to produce up to 15 million televisions a year.

Brisk sales of flat-screens

Sales of flat-screen TVs have remained brisk in Japan as they have in other developed markets, although fierce competition is forcing the main players to look at new ways of cutting costs.

In addition to producing flat-screen TVs, it is reported that the consortium may look into the viability of producing organic electro luminescence displays (OLED) too. In October last year, Sony became the first major manufacturer to launch a commercial OLED product with the announcement of the XEL-1.