Prime Day TV deals are live now – I'm a TV expert, and I'm picking the deals actually worth buying

A fantastic price for a small secondary TV, with a modern smart TV system that has every streaming service you could need available to you. Don't expect 4K resolution or rich HDR here – this is a small, cheap TV that makes it easy to watch anything you want.

We've been impressed with Roku's own-brand TVs since it started making them, and this is a really good price for a small set with probably the easiest-to-use smart TV software.

This might not look like a huge discount, but it's the joint-cheapest we've ever seen this TV, and it's an excellent price for a TV that's this good – we praised the "very good picture quality and great gaming performance" in our Fire TV Omni QLED review.

Your eyes do not deceive you; this is 85 inches of TV for under $550. If you're looking to get a huge-screen TV for a tiny price, this is the deal of the event so far – and with Fire TV on board, it has every streaming service you could need, ready to go.

Yes, this is a 2025 65-inch TV for under $1,000. This is basically the same TV as the Samsung S85F, which we liked very much in our review, but it just lacks a few features – the most notable being Filmmaker Mode. We'd actually recommend mostly watching in Movie Mode anyway, so that's not so bad, and the overall picture quality and features list for this price is unbelievable.

I rate this as the best TV on the planet right now when it comes to balancing price, picture quality and features. And for this price at 65 inches, it's just a fantastic deal – it's the cheapest it's ever been. We gave it 5 stars in our LG C5 review, and we give them even harder at this price.

We gave this TV nearly full marks in our TCL QM7K review, and if you want a real home theater-sized TV, this is the best value for money you can find. Impressive contrast, stunning brightness, rich colors and strong detail all combine into a TV that really makes the most of its size, despite being a realistic price. Google TV is on board for streaming, and it's got all the next-gen gaming features you could need.

Want to upgrade your TV with a faster smart TV system that's slicker and easier to use? We highly rate Roku's system, and this is a great price for its 4K HDR streaming stick, which includes Dolby Vision.

Another great way to upgrade your existing TV with better streaming and smart home features. It includes Dolby Vision and HDR10+ HDR support, which is rare for such a low price – this only a few bucks higher than the cheapest this model has ever been. The Fire TV Stick HD model is also on-sale for just $17.99.

Sharp makes pretty reliable TVs, but the crucial reason I've picked this is its Roku TV smart software, which ranks high among the most user-friendly options, especially on cheaper TVs. Freely streaming makes it easy to watch live channels even without an antenna. I haven't tested this TV, so I can't make promises about its image quality, but that's probably the the first concern for a 24-inch TV anyway!

This isn't the cheapest this TV has ever been, but it's still a very good price for a 32-inch TV with a "solid smart TV platform" and "better sound quality than expected" according to our Amazon Fire TV 2-Series review.

This deal is only £10 higher than the cheapest this TV has ever been – and probably ever will be, since it's about to replaced by a new version. We were impressed by this TV in our Fire TV Omni QLED review, noting that "very good picture quality and great gaming performance are the highlights".

This is a lot of TV for under £400, especially for something with such a good list of specs. You've got Fire TV for comprehensive streaming support, plus Dolby Vision HDR as well Dolby Atmos and DTS:X sound. Obviously, you can't expect super-premium image quality for the price, but if you want a big, cheap TV with a bright and rich picture, this'll work nicely.

This TV is incredible bang for your buck – it uses mini-LED tech at an incredibly low price, offers both HDR10+ and Dolby Vision, and has Dolby Atmos support, with an Onkyo-tuned sound system to help with that. We haven't reviewed this, but our colleagues at What Hi-Fi gave it 5 out of 5 stars based on its sheer bang for your buck. Check out the 65-inch model for just £579 too!

This is the cheapest price I've seen so far this year for a 55-inch OLED TV from a premium manufacturer. I've seen the Philips OLED760 in action, and it has the perfect contrast you expect from OLED, rich colors, and comprehensive next-gen gaming features. Best of all, it has Philips' Ambilight tech, which spreads light matching the image on-screen onto the walls, making the picture feel bigger. I use Ambilight at home, and I genuinely love it.

A 65-inch OLED, from one of the most premium OLED makers, for under £1,000? Your eyes do not deceive you – this TV was originally from 2024, and has been £1,199 for most of this year, but has now dropped further. Panasonic's OLED TVs are known for their accuracy and realistic images, making this big-screen option very tempting for cinephiles without a huge budget.

This is a record-low price for the cheapest Fire TV Stick model, and it's great for upgrading small or older TVs with the most modern streaming apps. You an use Alexa for voice control, and there are shortcuts to major services right on the remote.

Better than half price, and the lowest price I've ever seen this model go for! If you don't like your TV's built-in software, this is a great way to switch it up – and it includes Dolby Vision and HDR10+ HDR support, which is rare for such a low price.

This is a new record-low price for Amazon's simple soundbar, which we praised in our Fire TV Soundbar Plus review for offering "incredibly easy setup" and "solid surround sound" for a really affordable price – and now it's more affordable than ever. It's a 3.1-channel system, with Dolby Atmos and DTS:X support, so it's fully geared up for any audio needs.