Early Prime Day OLED TV deals have landed – here are the ones I'd recommend as TechRadar's TV tester

The LG C5 has had a massive $1,200 knocked off its 65-inch model ahead of Prime Day, and although it's not a record-low, it's still an incredible saving. The C5 is one of the most versatile OLED TVs on the market, delivering excellent picture quality, superb gaming performance and every feature you could need. It earned five out of five stars in our review and it's no surprise why.

The Samsung S95D was our TV of the year in 2024, thanks not only to its fantastic picture quality, design and staggering list of features but also its unique OLED Glare Free anti-reflection screen. This all but eliminates reflections in bright conditions, making it easier to watch during the day. This isn't the cheapest we've seen the S95D 77-inch before, as it's been $2,499 previously, but this is the cheapest you'll find a flagship OLED in this size during Prime Day sales this time around.

This deal knocks $400 off the 65-inch Sony Bravia 8 OLED TV, taking it back to its record-low price. The Bravia 8 is a great TV, with a contrast-rich, colorful picture, good gaming features (especially for PS5) and even better built-in sound than its OLED rivals. This is a great deal for a TV of this calibre in a 65-inch size.

You can save $100 on LG's most affordable 2025 OLED TV model with this deal ahead of Prime Day, which brings it to a record-low price. The B5 is an excellent value TV, delivering a detailed, rich picture, as well as a great suite of gaming and smart features with performance to match. If you're looking for the cheapest way to pick up a current OLED TV, this is it.

This is a record-low price for the 65-inch model of Sony's flagship 2025 OLED TV, the Bravia 8 II, with a huge $500 off. The Bravia 8 II uses a QD-OLED panel that delivers an accurate, natural and detailed picture and its powerful built-in sound is better than most TVs. In an extremely competitive 2025 TV market, the Bravia 8 II is one of the stand-out models.

Save £149 on the LG C5 55-inch with this voucher offer at Amazon that takes it down to £1,349.10, a record-low price. The LG C5 earned five stars in our review because it's an OLED TV that ticks all the boxes, delivering a punchy, detailed picture with excellent gaming features and performance, plus an intuitive smart TV interface.

This deal knocks the price of one of 2025's elite OLED TVs, the Panasonic Z95B, down to a record-low, saving a massive £700. The Z95B is my favourite OLED TV this year, delivering not only phenomenal picture quality but also powerful built-in sound. It's still a premium-priced TV, but if it's in your budget, it's worth the investment.

You can save £700 on the Samsung S95F OLED TV at AO, a record-low price for the brand's 2025 flagship model. The S95F delivers a vibrant, colourful picture with realistic detail, as well as a full suite of gaming features and an improved smart TV platform. It also improves on its predecessor's anti-reflection screen by maintaining better black tones. If you're an AO member, or want to sign up for a £39 a year membership, you can save a further £200, and get this TV for £1,599!

Get the 48-inch LG B5 for a record-low price of £899.10, a nearly £100 saving, with this Prime Day deal. The B5 may be LG's most entry-level OLED TV, but it delivers superb picture quality with plenty of detail and colour, plus a full list of gaming features and responsive smart TV performance. The B5 does affordable OLED better than any other TV in 2025.