I've tested nearly every 2025 OLED TV – here are the Prime Day OLED TV deals I'd recommend, but they'll end tonight!

LG and Samsung OLED TVs, with a sign saying "Don't Miss"
(Image credit: LG / Samsung)

It's the last day of Amazon Prime Day TV deals, so make sure you don't miss out on the excellent early OLED TV offers. There are big discounts on flagship OLED TVs and even some record-low prices.

Check out the full Prime Day sale

In the US, some of the highlight deals include the 65-inch LG C5 for $1,387 (was $2,696) at Amazon US, an excellent saving on a five-star TV. Plus, the impressive Sony Bravia 8 II 65-inch is available for a record-low price of $2,798 (was $3,499) at Amazon US.

If you're in the UK, the 55-inch LG C5 is available for a price of £1,399 (was £1,499) at Amazon UK, while the Samsung S95F 55-inch has crashed to a record-low price of £1,799 (was £2,499) at Marks Electrical.

I've got a ton of experience with big TV sales events – I worked in AV retail before I joined TechRadar a few years ago as its lead TV reviewer, and I've covered every Prime Day and Black Friday since then. I know what makes a good deal, and I know these TVs inside out – I've seen basically all of them in person. Below, I've featured the best deals I've found on some of the best OLED TVs on the market today.

Today's best early Prime Day OLED TV deals in the US

LG  C5 65-inch 4K OLED TV
LG C5 65-inch 4K OLED TV : was $2,696.99 now $1,387.99 at Amazon

The LG C5 has had a massive $1,200 knocked off its 65-inch model ahead of Prime Day, and although it's not a record-low, it's still an incredible saving. The C5 is one of the most versatile OLED TVs on the market, delivering excellent picture quality, superb gaming performance and every feature you could need. It earned five out of five stars in our review and it's no surprise why.

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Samsung S84F OLED TV 65-inch
Samsung S84F OLED TV 65-inch: was $1,999.99 now $999.99 at Best Buy

Yes, this is a 2025 65-inch TV for under $1,000. This is basically the same TV as the Samsung S85F, which we liked very much in our review, but it just lacks a few features – the most notable being Filmmaker Mode. We'd actually recommend mostly watching in Movie Mode anyway, so that's not so bad, and the overall picture quality and features list for this price is unbelievable.

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Samsung  S95D 77-inch 4K QD-OLED TV
Samsung S95D 77-inch 4K QD-OLED TV: was $4,397.99 now $2,997.99 at Amazon

The Samsung S95D was our TV of the year in 2024, thanks not only to its fantastic picture quality, design and staggering list of features but also its unique OLED Glare Free anti-reflection screen. This all but eliminates reflections in bright conditions, making it easier to watch during the day. This isn't the cheapest we've seen the S95D 77-inch before, as it's been $2,499 previously, but this is the cheapest you'll find a flagship OLED in this size during Prime Day sales this time around.

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Sony  Bravia 8 4K OLED TV (2024)
Sony Bravia 8 4K OLED TV (2024): was $1,898 now $1,498 at Amazon

This deal knocks $400 off the 65-inch Sony Bravia 8 OLED TV, taking it back to its record-low price. The Bravia 8 is a great TV, with a contrast-rich, colorful picture, good gaming features (especially for PS5) and even better built-in sound than its OLED rivals. This is a great deal for a TV of this calibre in a 65-inch size.

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LG  B5 4K OLED TV (2025)
LG B5 4K OLED TV (2025): was $1,096.99 now $996.99 at Amazon

You can save $100 on LG's most affordable 2025 OLED TV model with this deal ahead of Prime Day, which brings it to a record-low price. The B5 is an excellent value TV, delivering a detailed, rich picture, as well as a great suite of gaming and smart features with performance to match. If you're looking for the cheapest way to pick up a current OLED TV, this is it.

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Sony  Bravia 8 II 4K QD-OLED TV (2025)
Sony Bravia 8 II 4K QD-OLED TV (2025): was $3,499.99 now $2,798 at Amazon

This is a record-low price for the 65-inch model of Sony's flagship 2025 OLED TV, the Bravia 8 II, with a huge $500 off. The Bravia 8 II uses a QD-OLED panel that delivers an accurate, natural and detailed picture and its powerful built-in sound is better than most TVs. In an extremely competitive 2025 TV market, the Bravia 8 II is one of the stand-out models.

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Today's best early Prime Day OLED TV deals in the UK

LG  C5 55-inch 4K OLED TV (2025)
LG C5 55-inch 4K OLED TV (2025): was £1,499.99 now £1,399 at Amazon

Save £149 on the LG C5 55-inch with this voucher offer at Amazon that takes it down to £1,349.10, a record-low price. The LG C5 earned five stars in our review because it's an OLED TV that ticks all the boxes, delivering a punchy, detailed picture with excellent gaming features and performance, plus an intuitive smart TV interface.

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Panasonic Z80A OLED TV 65-inch
Panasonic Z80A OLED TV 65-inch: was £1,199 now £999 at Amazon

A 65-inch OLED, from one of the most premium OLED makers, for under £1,000? Your eyes do not deceive you – this TV was originally from 2024, and has been £1,199 for most of this year, but has now dropped further. Panasonic's OLED TVs are known for their accuracy and realistic images, making this big-screen option very tempting for cinephiles without a huge budget.

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Philips OLED760 55-inch OLED TV
Philips OLED760 55-inch OLED TV: was £1,199 now £937 at Amazon

This is the cheapest price I've seen so far this year for a 55-inch OLED TV from a premium manufacturer – and it's fallen another £12 since yesterday. We've seen the Philips OLED760 in action, and it has the perfect contrast you expect from OLED, rich colors, and comprehensive next-gen gaming features. Best of all, it has Philips' Ambilight tech, which spreads light matching the image on-screen onto the walls, making the picture feel bigger. I use Ambilight at home, and I genuinely love it.

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Panasonic  Z95B 65-inch 4K OLED TV
Panasonic Z95B 65-inch 4K OLED TV : was £2,999 now £2,299 at John Lewis

This deal knocks the price of one of 2025's elite OLED TVs, the Panasonic Z95B, down to a record-low, saving a massive £700. The Z95B is my favourite OLED TV this year, delivering not only phenomenal picture quality but also powerful built-in sound. It's still a premium-priced TV, but if it's in your budget, it's worth the investment.

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Samsung  S95F 55-inch 4K QD-OLED TV (2025)
Samsung S95F 55-inch 4K QD-OLED TV (2025): was £2,499 now £1,799 at Marks Electrical

You can save £700 on the Samsung S95F OLED TV at AO, a record-low price for the brand's 2025 flagship model. The S95F delivers a vibrant, colourful picture with realistic detail, as well as a full suite of gaming features and an improved smart TV platform. It also improves on its predecessor's anti-reflection screen by maintaining better black tones. If you're an AO member, or want to sign up for a £39 a year membership, you can save a further £200, and get this TV for £1,599!

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LG  B5 48-inch 4K OLED TV
LG B5 48-inch 4K OLED TV: was £999.99 now £899 at Amazon

Get the 48-inch LG B5 for a record-low price of £899.10, a nearly £100 saving, with this Prime Day deal. The B5 may be LG's most entry-level OLED TV, but it delivers superb picture quality with plenty of detail and colour, plus a full list of gaming features and responsive smart TV performance. The B5 does affordable OLED better than any other TV in 2025.

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James Davidson
TV Hardware Staff Writer, Home Entertainment

 James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel. 

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