Black Friday deals are already on their way, despite the shopping season not officially starting until Friday November 27. That means there's a lot to take in already, but should you buy now or wait? And what do we expect to see on the shelves over the next few weeks? We're answering all these questions and more with our guide to the best Black Friday deals of 2020.
You'll find all the Black Friday deals live right now just below, but it's worth noting that more offers are going live every day. Amazon is running with its own Holiday Dash event, offering up Black Friday-esque sales right now. Meanwhile, Best Buy has added Black Friday price guarantees to a range of discounted products, meaning you won't find it cheaper in November.
Walmart has taken things a step further, announcing three separate Black Friday sales events in 2020 in efforts to get in early and avoid long shipping times, as well as keep its instore numbers down in the wake of the global pandemic. The first takes place on November 4, so you'll want to start prepping. Not only that, but Dell has also launched early Black Friday deals on a range of laptops, accessories, and monitors.
So how good are these early Black Friday deals? If you see a product you want discounted, should you buy it now or wait? And why are retailers launching their Black Friday sales so early this year, anyway?
Well, one reason is Amazon kick-started the fall sale season last week with Prime Day. However, there are also serious concerns around long shipping times this year, and with an incredibly competitive online marketplace as well, it's easy to see why retailers are scrambling to launch their Black Friday deals early and give you a head start on your seasonal shopping.
One thing is clear: Black Friday 2020 will be like no other. But we're here to help. On this page, we’re curating all the very best Black Friday deals that you can buy now - and we'll be updating it daily, so bookmark this page and keep checking back. You'll also find everything you need to know about Black Friday, from the offers we’re expecting to see closer to the time, to pro tips on how to make the biggest savings, and more.
Black Friday deals: quick links
- Amazon: deals on cameras, kitchenware and gaming accessories
- Best Buy: massive Echo sales and early deals on TVs
- Walmart: toys and games discounted, save on robot vacuums and kitchenware
- Dell: laptop deals from $449
- Newegg: big savings on gaming PCs and laptops
The best Black Friday deals you can buy now
Amazon Prime Day kickstarted this year's deals season, with an early onslaught of savings hitting us in October. In response, Best Buy, Walmart, and Dell have launched, or announced plans for, early Black Friday deals. That means you can dive into plenty of savings right now - with weeks still to go before Black Friday 2020. All the discounts you'll find below are either official Black Friday deals, or Black Friday-calibre offers, with savings so good we couldn’t leave them out.
Keurig K-Duo Essentials Coffee Maker:
$99 $79 at Walmart
Brew your coffee at home with the best-selling Keurig K-Duo Coffee Maker that's on sale for $79 at Walmart. Perfect for any occasion, the coffee maker includes a single-serve K-Cup pod and a 12 cup carafe brewer.
23andMe Ancestry + Traits Service:
$99 $89 at Amazon
A popular gift idea, you can save $10 on the 23andMe DNA test at Amazon. The DNA kit includes ancestry service plus more than 85 DNA-based online reports on health predispositions, carrier status, and traits with just one test.
Instant Pot IP-DUO80 pressure cooker - stainless steel |
$139.95 $99 at Amazon
This Instant Pot is now under $100 at Amazon, a decent saving on the 8-Qt model. The multi-cooker comes complete with all the fast cooking you'd expect from the nation's favorite multi-cooker, but also offers an easy to clean, fingerprint resistant stainless steel design to boot... plus it holds 8 liters of liquid.
Le Creuset Enameled Cast Iron Signature Deep Round Grill, 9.75", Flame
$169.95 $99.95 at Amazon
Save $70 on this classic Le Creuset grill pan in the timeless Le Creuset orange. This piece of gorgeous cookware will enhance any kitchen; it looks great on the hob and on the dinner table. A hundred bucks for a pan that'll likely last a lifetime? That's what you call a great deal.View Deal
Alienware wireless gaming headset:
$229.99 $159.99 at Dell
These early Dell Black Friday deals are also hitting its range of Alienware accessories this week. You'll find the wireless gaming headset available for just $159.99 courtesy of a $70 discount right now - perfect for 7.1 virtual surround cans with two RGB lighting zones.
Sceptre 50-inch 4K UHD LED TV:
$279.99 $199.99 at Walmart
A fantastic price for a mid-size 4K TV, get the Sceptre 50-inch TV on sale for just $199.99 at Walmart. While the Ultra HD TV lacks smart capabilities, it includes three HDMI ports so you can stream, browse, and listen to all of your favorite multimedia.
Lenovo S330 14-inch Chromebook:
$299 $239 at Walmart
Snag this cheap Chromebook deal while you can! For just $239, you can get this 14-inch Chromebook, which features 4GB RAM, 32GB SSD, and 10-hour battery life.
TCL 4 Series 50-inch LED 4K UHD Smart TV:
$349.99 $279.99 at Best Buy
Want a large TV for the living room but don't want to spend big? This $80 saving on a TCL 4 Series is a fantastic, economical way to bag a smart TV that's still fully capable for much less this week. Featuring Google Assistant, full HDR support, Dolby Digital+ and a Voice Remote, it's not skimping on any of the technology you'd normally expect to see on a new 4K TV deal either.
Westinghouse 58-inch 4K Roku Smart TV:
$449.99 $289.99 at Walmart
A fantastic price for a 58-inch 4K TV, Walmart has this Westinghouse 4K smart TV on sale for just $289.99. The TV comes with the Roku experience so that you can stream your favorite content from the home screen of your TV.
iRobot Roomba E5 Robot Vacuum:
$379.99 $299 at Amazon
Tired of vacuuming the floors? So were we until we got a robot vacuum. These robot helpers sweep up the mess in your house and then head back to their cradle for a good night's rest. Their High-Efficiency Filter traps 99% of cat and dog allergens, while the 3-stage Cleaning System cleans the dirt and dust on the floor.
Apple Watch Series 6 (40mm, GPS):
$399 $374.98 at Amazon
The all-new Apple Watch Series 6 gets a rare $25 price cut at Amazon. The all-new 40mm smartwatch features a new S6 processor, blood oxygen monitoring, an ECG app, and elevation tracking.
LG 55-inch UN7000 Series 4K UHD TV:
$399.99 $379.99 at Best Buy
The LG UN7000 Series might not be the top-end range from the tech giant, but it still manages to pack in an almost dizzying array of great values for the price. For a reasonable price, you're getting HDR dynamic tone mapping, noise reduction, a sharpness enhancer, as well as full smart assistant compatibility too.
New Dell Inspiron 14 5000 2-in-1 14-inch laptop:
$479.99 $449.99 at Dell
Sure, it's only a $30 discount, but this 2-in-1 Inspiron is the cheapest Black Friday laptop deal on offer at Dell. You're getting the very latest 11th generation i3 processor here, with 4GB RAM and a 128GB SSD under the hood.
Microsoft Surface Pro 7 (128GB):
$959 $699 at Best Buy
Save $260 on a baseline (but still awesome) specification Surface Pro 7 at Best Buy. We did see it $100 cheaper a few days ago, but below $700 is still a discount worth having. Included in this tablet deal is a black Surface Cover (worth at least $100), allowing you to use this great little tablet as a laptop if you want that added flexibility.
2020 iPad Pro 11-inch - 128GB:
$799 $749 at Amazon
Save $50 on the smallest iPad Pro available on the market right now. If you're looking for a lighter companion to work, streaming, and gaming, this 11-inch model's 128GB will be perfect, and with a new $749.99 price tag you're getting it cheaper than ever.
Dell XPS 13 2-in-1 13.4-inch laptop:
$999.99 $799.99 at Dell
There's a $130 discount on this 2-in-1 Dell XPS 13 in Dell's latest Black Friday laptop deals. That means you're getting a great price on a 10th gen i3 build, complete with 4GB RAM, a 256GB SSD, and FHD+ touch display. Upgrade to a 10th gen i5 processor and 8GB RAM for $200 off with this $1,049.99 build.
Lenovo Yoga C940 2-in-1 laptop:
$1,599 $1,199.99 at Best Buy
Save $400 on one incredibly capable 2-in-1 ultrabook this week at Best Buy. With a 10th gen Intel Core i7-1065G7, 16GB of RAM, and a 512GB SSD, this Lenovo has specs that will challenge the very best offerings from Apple and Dell, and, at a much lower price thanks to this sale.
LG OLED BX 55-inch 4K TV:
$1,496.99 $1,396.99 at Amazon
This LG BX OLED TV has taken a $100 price cut at Amazon this week, making this the cheapest offer yet. That means you can pick up stunning OLED technology for a fantastic price right now, with individual pixel dimming, the a7 Gen 3 processor, and even G-Sync and FreeSync for gaming. You'll also find the CX model available for just $100 more right now as well.
Black Friday deals: what to expect
Black Friday 2020 should continue last year's trend of not just offering discounts, but offering discounts on items you'll actually want to buy as retailers jockey for more limited wallets against fiercer online competition this year. There was some fierce competition between Amazon, Walmart, B&H Photo and Best Buy last year, and that's a good sign given payday will fall after Black Friday in 2020.
According to Adobe Analytics, 2019 saw a near-20% uplift in traffic for those searching for savings on their holiday gifts, and with Deloitte recently publishing a report suggesting an uptick in seasonal sale interest from 1% to 1.5% (as opposed to the 4.1% increase of 2019) retailers are going to need to stand out from the crowd this year.
The biggest Black Friday money makers a year ago? Toys were the most-purchased category, and the Nintendo Switch sales took home the lion's share. However, the PS5, Xbox Series X and Xbox Series S are going to impress people in November 2020 (though Black Friday deals on those new consoles may be slim).
The best Black Friday deals often come from retailers that can afford to lure you to their online store with, for example, an Apple iPad deal for $250, and convince you to add other more profitable purchases to your shopping cart. Walmart and Target both had that Black Friday deal last year, and it sold out within minutes.
In 2020, we're expecting similar iPad deals to hit the market, and be just as popular, with this year's releases already being discounted at Amazon and the 2018 iPad Pros starting to show their age even more.
Black Friday is one of the most important times of the year for TechRadar to help our readers - we spend weeks ahead of the big day (or weekend) making sure the whole site is ready for people looking for the information they need to help them make the right buying choice. Whether that's knowing which is the best laptop, TV or iPad, or just seeing great deals for them through our Hawk price comparison widget, we've got everything you need to know.
In fact, Apple products sell more on Black Friday than any non-iPhone launch day. That's not shocking news with last year's $400 cashback on an iPhone 11, lower prices on AirPods and Apple Watches and MacBook / iPads being cheaper than ever before. These offers were incredibly popular last year, and with many of those products already seeing Black Friday-beating prices in 2020, we're expecting big things from these luxury lines in 2020.
It's not a surprise that Apple launches new iPhones in September to discount them (just a little bit) by Black Friday and Cyber Monday - although this year, the iPhone 12 delay might be an issue. This mostly happens through US carriers and BYGO Free deals, with some lovely cashback options last year as well to really sweeten the pot.
We also saw Dyson being popular for Black Friday last time around, DNA kits a surprise package and we even saw great discounts on power tools as well. Beauty products and non-electricals should continue to increase in popularity as more brands and retailers look to take advantage of the Black Friday interest, particularly online.
So what does this tell us for Black Friday 2020? Well, as mentioned with the new consoles incoming, the current range of PS4, Xbox and Nintendo Switch deals will be improved.
Apple's AirPods Pro are mature in the market now, so we're expecting big discounts there (far more than the $15 drop we saw last year) and the standard 2019 AirPods might even creep closer to $100, which would be a great saving and see Apple clean up on something that could be popped into a (fairly affluent) stocking.
However, there's nothing this year that suggests the likes of Instant Pot, TVs, laptops (which were huge this year too) along with Amazon's best own-brand products won't be the things to wait to buy on Black Friday 2020 - so expect more of the same and time your top purchases accordingly.
The top Black Friday deals we saw last year
HP Laptop 15t:
$979.99 $519.99 from HP
This HP laptop was a phenomenal price and came with a 15-inch display paired with a powerful 10th gen Intel Core i7 processor to power the whole thing. It also had 256GB of SSD storage onboard with Windows 10 built-in.
Powerbeats Pro wireless earphones |
$249.95 $199.95 at Amazon
Powerbeats Pro were available for $50 off at Amazon, offering up to nine hours of the high quality audio you'd expect from Beats. Perfect for fitness fanatics, the Powerbeats Pro offer an adjustable ear hook design that keeps your buds firmly in place. You're also getting the Apple H1 chip, so using your earbuds with your Apple devices is smooth and simple.
Apple 10.2-inch iPad, 32GB:
$329.99 $229.99 at Target
This was the absolute lowest price we'd ever seen on a 2019 iPad, with the 32GB model coming in just under $230 this Black Friday weekend (although it was actually after the Friday itself). You could pick it up in Gold or Space Grey and enjoy all the latest features for less.
iPhone 11 for $699 at Verizon | Get up to $400 off the iPhone 11 with select trade-in and Unlimited
A big hitter, you could get up to $400 off the iPhone 11 if you traded in a select phone, and if you switched to an Unlimited plan with your handset you could also get a $400 prepaid Mastercard too.
Hulu for $1.99/month:
$5.99 now just $1.99/month at Hulu
You could pay $6 a month for Hulu's memorable TV shows and movies, or you could have paid just $2 a month for the best deal in streaming. We did, and now we won't be saying "Oh, I wish I had a Hulu subscription" at any point in 2020.
Xbox One X | Star Wars Jedi: Fallen Order:
$499 $349 at Best Buy
The Xbox One X is still one of the most powerful consoles on the market right now, and this early Black Friday deal made it finally affordable. You'll can now play all your favorite games in 4K, and this one even comes with Star Wars Jedi: Fallen Order.
HP 14 Laptop:
$599 $369 at Walmart
A big seller, you could save $200 on the HP 14 laptop at Walmart. The powerful 14-inch laptop packs an Intel 10th Gen Core i5-1035G1 processor, 8GB of RAM, and 256GB of storage.
MacBook Air 2019:
$1099 $899 at B&H
Often MacBook deals are hard to find, but $200 on a new MacBook Air was pretty nifty. This was for the 2019 model, and features a 13.3-inch display as well as 128GB of internal storage. With the 2020 model on the shelves, and offering 8GB RAM and 256GB of SSD storage for a similar price point, however, we'd skip this generation in 2020.
Fujifilm Instax Mini 9:
$69 $49.95 at Amazon
You could have grabbed a huge 50% off on the Ice Blue and Flamingo Pink versions of the Instax Mini 9, thanks to this combination of a 28% discount and a $14.96 coupon. This was the bundle without a mini film pack, but represented incredible value for instant photography beginners.
Instant Pot DUO60 6 Qt Pressure Cooker:
$99.95 $49 at Walmart
Walmart Black Friday shoppers could save 50% on the best-selling Instant Pot DUO60. That's the lowest price we'd seen for the pressure cooker, and made it a perfect gift for anyone on your list as Instant Pot's reign as top pressure cooker continued unabashed..
Sony WH-1000XM3 Noise Canceling Headphones:
$349.99 $279.99 at Best Buy
These headphones from Sony are the best in the world (according to us), with excellent comfort, high-quality sound, and superb noise cancelling that made them an easy buy at this price.
Dyson V7 Motorhead Cord-Free Vacuum:
$279 $179 at Walmart
The powerful Dyson V7 gained a $100 price cut at Walmart. The cord-free vacuum features a V7 motorhead to deep clean carpets and hard floors and includes a convenient hand-held vac, making it our top vacuum cleaner sale of 2019.
Top 4K TV deal – TCL 6-Series 55-inch:
$649 $599 at Amazon
This is the TCL 6-Series 55-inch 4KTV and it's one of our favorite TVs on a normal day. And when it came to Black Friday, it was even sweeter thanks to an extra $50 price cut through Amazon.
Apple AirPods Pro:
$249.99 $234.99 at Amazon
You asked for it and we delivered: a real-life deal on AirPods Pro with delivery just before Thanksgiving. Yes, that's how limited this Black Friday AirPods deal was – it sold out twice on us until it finally died. Expect this to be bettered in 2020, seeing as we've already seen $219 sales prices this year.
JLab Audio - JBuds:
$49 $29 at Best Buy
True wireless earbuds can get expensive quickly - just take a look at the AirPods. However, this pair of JBuds from JLab Audio brought that freedom from wires into a package that was a fraction of the cost for just $29.
MyHeritage DNA Test Kit:
$75 $49 at Amazon
Amazon had the top-rated MyHeritage DNA test kit on sale for $49. You can discover your ancestry and a detailed ethnicity breakdown from 42 regions.
When will we see the official Black Friday deals?
Good question. With a move to the competitive arena of online sales, we're going to be seeing more retailers on the web than ever, and with Amazon leading the charge there's going to be some fierce price wars over the next few months. That will likely work in your favor, with plenty of retailers vying for the lowest price on the latest gadgets.
That means we might see Black Friday deals happening far ahead of the scheduled November 27 start date. You'll want to get prepped early, then, and we can help by bringing you all the latest Black Friday 2020 information as it happens right here. We're showing you where to shop, what to shop for, and when to get that credit card ready to make sure you don't miss a single saving this year, so keep this page bookmarked throughout the next couple of months.
Don't believe the hype that says 'Black Friday is cancelled.' Its deals will just be online and spread out instead of narrowly launching in a single weekend, according to Best Buy and other retailer's plans, and retailers are supporting Green Monday 2020 on December 14, for last-minute deals before Christmas.
However, it seems that Black Friday deals will look different this year, with the US's brick and mortar retailers like Walmart, Best Buy and Target, all giving their staff Thanksgiving off this year in order to avoid foot traffic amid the global pandemic.
We'll see the best deals moving online, then, with these more traditional stores competing against the low prices and already well developed infrastructures of the likes of Amazon and eBay. Walmart Plus, for example, launched on September 15 as a way to drum up its online retailer business ahead of Black Friday.
All of this is going to make Black Friday online deals all the more important. You'll have a better chance of finding Black Friday AirPod deals at home more sitting in your PJs more than waiting in line outside of a physical store.
When is Black Friday 2020? And what is it?
Black Friday, for the tiny amount of people that don't know, is the Friday immediately after Thanksgiving when retailers begin the holiday shopping season. It was based around the aforementioned “doorbusters”, discounts so impressive that bargain-crazed customers will try to break the doors down before the shop opens - although that won't be the case this year with social distancing.
The actual date shifts every year, by the day of the week stays the same: it's always the Friday after Thanksgiving, and like last year it's later in the month of November.
The official Black Friday date is November 27, 2020, meaning it's close to Christmas again (under a month before Christmas Day), and that gives you less time to shop online.
That may not seem like a big deal today, but you'll have to factor in waiting on the best deals, pouncing on the lowest price, and factoring shipping wait times.
As we've highlighted, Black Friday weekend isn't just a four-day affair, and deals don't necessarily follow the normal pattern of prime products to be unleashed - you can see new TV deals in the small hours of the morning or a brilliant wearable price slash just after the Thanksgiving turkey is prepped, so shoppers need to be more flexible than ever.
With the outbreak causing retailers to be less specific in their timing for unleashing deals, it could be harder than ever to spot when a new, impressive deal appears.
The origin of Black Friday: a history lesson
Let’s take a Black Friday history lesson: the first known mention of Black Friday related to this shopping experience was in November 1951, when the journal Factory Management and Maintenance used it to describe people calling in sick the day after Thanksgiving so they could have an extra day off work.
At the same time US police were using the phrases “Black Friday” and “Black Saturday” to describe the horrendous traffic that occurred at the beginning of the pre-Christmas shopping season.
In 1961 there was a movement from the local government to change the shopping season to “Big Friday” and “Big Saturday”, but it never caught on, and the notion that it was the time when retailers moved 'back into the black' was seen far later and clearly an attempt to bring positivity to the term.
Will Black Friday 2020 be different?
Best Buy, Walmart, Amazon and Target have a habit of stretching the saving across multiple days preceding the classic four-day window, posting Black Friday ad leaks in October and early November.
Trust us when we say we'll be monitoring the Black Friday ads hard this year, and giving you all the information as they drop.
The first signs of price drops come from these ad leaks, usually through major US newspaper print outs. Black Friday ad scans make their way online, giving you a heads-up on what to buy, how much to spend and where to shop.
This means Black Friday is more than just a one-day sales frenzy, or even an extended weekend tradition. It's going to be a whole month of savings in 2020, if you know where to shop and when to hit that checkout button. If you’re savvy, it's the best time of the year to shop, and you can save a lot of money.
Will Black Friday 2020 be different in any way?
US retailers are looking to minimize their footfall over Black Friday 2020, with Target already announcing that its stores will be closed over the busiest shopping weekend of the year. Walmart is yet to announce store opening times, and other stores are looking likely to reduce their in-store capacity or hours as well. That means this year's Black Friday deals will be a largely online affair, so how will that impact the prices you'll be paying in November.
There's a number of forces at work here, that all point to cheaper Black Friday deals in 2020. Firstly, retailers are keen to make a splash this holiday period, to make up for lost revenue over the pandemic and during lockdown periods. While items like laptops, webcams, monitors, and video chatting devices saw a surge over the spring and summer, retailers lost out on valuable footfall amid lockdown and impulse purchases as a result of economic uncertainty.
That economic downturn is still very much in swing, and with shoppers unable to part with as much cash this year, retailers looking to line their margins with a seasonal sale push will need to do so at lower prices to entice consumers less willing to spend big in 2020.
Plus, as Black Friday deals move online, traditional brick and mortar retailers are going to be competing against digital giants like Amazon, eBay and even Newegg. That's significant because these stores have built up vast infrastructures to deal with high site traffic, speedy shipping, and automatic price matching in some cases. And, with warehouses already set up to cheaply store goods, these retailers already have the edge on price as well.
As the likes of Best Buy try and compete with this level of online sophistication, then, we may see prices drop even further from all retailers as a result.
Are Black Friday deals real?
Generally speaking, yes - although there are two kinds of deals. The first has been pre-agreed between brands and retailers, so they’re not as off-the-cuff as you might expect.
The other is sudden price drops, whether that’s an algorithm working out the best way to attract users to buy (as brands like Amazon often will) or just the big names price-matching one another, or pushing the price down further as they look to be the big winner. (We saw something similar with iPads in the US).
As with any sales event you’ll see a mixture of bargains, discounted end-of-line stock and strange things found in the back of a warehouse somewhere. In 2016, consumer magazine 'Which?' accused retailers of some pretty dodgy behavior.
You might notice that some items are cheaper after Black Friday - even as soon as Cyber Monday. But those are part of the natural Christmas discounting period, and our advice is to always grab a deal if you like it, and be prepared to return if it drops lower.
Where can I find the best Black Friday deals?
As mentioned, you’ll find the best options if you bookmark this page right now - there will be deals from the beginning of November 2020, and we’ll be bringing you the best of them, those that we think are worth checking out, the second that we see them flash up.
How do I get the best Black Friday deals in 2020?
Homework really helps. Some retailers up prices from August through to October so they can offer supposedly amazing discounts on Black Friday, so don’t be fooled by such moves.
They’re particularly prevalent in expensive consumer electronics such as TVs or laptops with product numbers rather than names, with products that were dropped down to a great bargain price suddenly being pushed back to their MSRP again.
It’s also a very good idea to be flexible: for example, if you fancy a Samsung UHD TV it’s best to think about the features you want rather than a specific model number: the BRV553ABD34-82C-9218-X may not be discounted on Black Friday 2020, but an almost identical set with the specification you want probably will be.
So do your research on what matters and we’ll do our best to give you the right comparison needed.
However, don’t be fooled into thinking that something that looks like a five star set is the same but cheaper - certain elements (often with regards to screen quality or image processing) won’t be as high quality to achieve that lower price point.
Can I get cashback on Black Friday deals?
Sometimes, yes. Your debit card or credit card may offer cashback on purchases. It’s definitely worth looking into, not just for Black Friday 2020 but for any online shopping, when you’ll be spending the most online.
Am I protected when I buy on Black Friday?
In general, you should be just as protected as you are when shopping any other time of the year. You’ll want to check on return policies and warranty periods, and you should also make sure you’re shopping at known retailers you trust.
While many deals can seem too good to be true on Black Friday, landing on an unfamiliar website claiming to have a product for pennies on the dollar is a good sign you’re in the wrong place.
Remember that using your credit card also can offer a level of protection, so as long as you have the means to pay it back straight away, using this method can give you more peace of mind.
Many credit cards can help you contest payments if you never receive a product, and some even offer extended warranties on products beyond the one included from manufacturer or retailer.