The box-shaped streamer is now just £69.99, down from its usual RRP of £109.99 – and a good £10 cheaper than we've ever seen it before. (Not in the UK? Scroll down for the best deals in your region.)
This is the last day we expect the discount to still be running, so if you've been eying up the Fire TV Cube for a while now, we recommend taking the chance – though we've shared some deals on even cheaper Fire TV streaming sticks at the end of this article.
While the Fire TV Cube isn't quite as compact (or affordable) as the Amazon Fire TV Stick Lite, or even the Fire TV Stick 4K, its increased functionality makes it a flagship Fire TV streamer. Alongside the Fire TV operating system and 4K HDR streaming, you're also getting all the hands-free voice control of an Amazon Echo smart speaker – with eight far-field microphones ensuring your voice commands can be picked up from across the room.
The Fire TV Cube can also act as a control center for changing channels on your set top box, altering volume, swapping inputs to your soundbar, and the like.
The Fire TV Stick 4K meets these criteria too, though, and it may be worth considering the cheaper model unless you specifically want the hybrid smart speaker and TV/AV control functionality offered by the Cube.
More Fire TV streamer deals
Looking for more Fire TV deals? You'll find all the lowest prices from around the web right here, with offers available in your region.
TechRadar is rounding up all the top deals over the Prime Day sales period, and we’ve put all the best Prime Day deals in an easy-to-navigate article to help you find the bargains you’re looking for.
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Henry is a freelance technology journalist, and former News & Features Editor for TechRadar, where he specialized in home entertainment gadgets such as TVs, projectors, soundbars, and smart speakers. Other bylines include Edge, T3, iMore, GamesRadar, NBC News, Healthline, and The Times.