It's your last chance to get record-low prices on Amazon Fire TV Sticks — plus a huge sale on Amazon's answer to Samsung's The Frame art TV
Don't miss lowest-ever prices on Fire TV!
Amazon Prime Day is almost over, so don't miss out on the excellent deals on Fire TV devices — including the Fire TV Sticks, and also Amazon's own-brand TVs, which used to be called Fire TVs but are now called the Ember range. This Prime Day has been especially good for this stuff, because you can get the Amazon Fire TV Stick HD for just $17.99 (down from $34.99) or the top-tier Amazon Fire TV Stick 4K Max for $34.99 (down from $59.99).
• Browse the full Amazon Prime Day sale
The other impressive deal this year is the discount on Amazon's answer to Samsung's The Frame art TV — it's called the Ember Artline, comes with a stylish frame in the box (unlike Samsung's), and you don't need a subscription to access art to display on it.
Most importantly, the 65-inch version is now down to just $899 (from $1,099), while the 55-inch Ember Artline is down to $699 (from $899). Don't miss out and kick yourself later watching your artless TV…
In the UK? Scroll down for the best UK deals
Today's best Fire TV deals in the US
You can get Amazon's standard Fire TV Stick for just $15.99 — a new record-low price. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.
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Amazon's new Fire TV Stick 4K Plus streams shows and movies on your TV in ultra-high definition 4K resolution. This updated version now supports Dolby Vision, Wi-Fi 6, and includes 2GB of RAM. This deal from Amazon Prime Day is a return to the record-low price and excellent value for an all-around streaming device.
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This is $2 shy of the record-low price for Amazon's premium streaming device. The Fire TV Stick 4K Max streams the same content at the same quality as the standard 4K version, but the extra power inside delivers faster app navigation. Plus, it uses Wi-Fi 6E technology to deliver a more stable, consistent streaming experience.
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Amazon's 55-inch Ember Artline Fire TV is at a new all-time low price for Prime Day 2026, and comes with a bezel frame in the box. Plus, you get more than 2,000 pieces of artwork for free and the Fire TV interface for easy access to major streaming services.
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Just like the 55-inch, the largest Amazon Ember Artline Fire TV is at the lowest price ever for Prime Day 2026. Right now, the 65-inch is $899.99 and comes with access to over 2,000 pieces of artwork and a frame in the box.
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Today's best AirPods deals in the UK
You can get the upgraded version of Amazon's standard Fire TV Stick for £16.99 — a new record-low price. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.
Read moreRead less▼
Amazon's newest 4K streaming stick is down to its lowest-ever price for Prime Day. Considering it's only a few quid more than the cheaper HD version, you might as well pay for the upgrade and get access to higher resolution streaming — as long as you have a 4K TV. It lacks a few premium features found in the more expensive Plus and Max models, such as improved Wi-Fi and Dolby Atmos, but this is more than enough to cover general everyday use.
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Amazon's new Fire TV Stick 4K Plus streams shows and movies to your TV in ultra-high-definition 4K resolution. This updated version now supports Dolby Vision for improved colours, Wi-Fi 6 for better connectivity, and includes 2GB of RAM for faster performance. This Prime Day deal is a new record-low price and excellent value for an all-around streaming device.
Read moreRead less▼
This is a return to the record-low price for Amazon's premium streaming device. The Fire TV Stick 4K Max streams the same content at the same quality as the standard 4K version, but the extra power inside delivers faster app navigation. Plus, it uses Wi-Fi 6E technology to deliver a more stable, consistent streaming experience.
Read moreRead less▼
Amazon's 55-inch Ember Artline Fire TV is at a new all-time low price for Prime Day 2026, and comes with a bezel frame in the box. Plus, you get more than 2,000 pieces of artwork for free and the Fire TV interface for easy access to major streaming services.
Read moreRead less▼
Just like the 55-inch, the largest Amazon Ember Artline Fire TV is at the lowest price ever for Prime Day 2026.
Read moreRead less▼
More Prime Day deals in the US
- Amazon Devices: Fire Sticks & Echo from $18
- Amazon Haul: viral gadgets, tech & appliances from $1.99
- Apple: MacBooks, AirPods & AirTags from $29
- Beauty: 50% off toothbrushes & hair tools
- Cheap TVs: smart TVs from $69.99
- Garden: tools, mowers, planters from $24.99
- Headphones: 50% off Beats, Bose & Samsung
- Laptops: Apple, HP & Dell from $199
- Mattresses: Sealy, Serta & more from $186
- Patio: outdoor furniture, rugs & decor from $19.99
- Sports: 50% off fitness gear, treadmills & clothing
- Vacuums: Dyson, Shark & Bissell from $34
More Prime Day deals in the UK
- Amazon Prime: get a 30-day free trial
- Amazon Devices: Fire, Ring & Blink from £13.99
- Amazon Haul: up to 30% off
- Apple: up to 33% off AirPods & Apple Watch
- Appliances: up to 45% off Ninja & De'Longhi
- Beauty: up to 60% off Philips & Oral-B
- Essentials: household goods from £5
- Fans: from £20
- Fashion: up to 50% off
- Gaming: up to 25% off SSDs & games
- Grand Theft Auto 6: pre-order now
- Headphones: up to 50% off Beats & Sony
- Laptops: from £149
- Tablets: Samsung & Lenovo from £79.99
- Toys: up to 25% off Lego and Tonies
- TVs: from £129.99
- Vacuums: up to 40% off Shark & Roborock
- Wearables: up to 30% off Garmin & Oura
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Matt is TechRadar's Managing Editor for Entertainment, meaning he's in charge of persuading our team of writers and reviewers to watch the latest TV shows and movies on gorgeous TVs and listen to fantastic speakers and headphones. It's a tough task, as you can imagine. Matt has over a decade of experience in tech publishing, and previously ran the TV & audio coverage for our colleagues at T3.com, and before that he edited T3 magazine. During his career, he's also contributed to places as varied as Creative Bloq, PC Gamer, PetsRadar, MacLife, and Edge. TV and movie nerdism is his speciality, and he goes to the cinema three times a week. He's always happy to explain the virtues of Dolby Vision over a drink, but he might need to use props, like he's explaining the offside rule.
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