It's your last chance to get record-low prices on Amazon Fire TV Sticks — plus a huge sale on Amazon's answer to Samsung's The Frame art TV

Amazon Fire TV Stick and Ember Artline TV
(Image credit: Amazon)

Amazon Prime Day is almost over, so don't miss out on the excellent deals on Fire TV devices — including the Fire TV Sticks, and also Amazon's own-brand TVs, which used to be called Fire TVs but are now called the Ember range. This Prime Day has been especially good for this stuff, because you can get the Amazon Fire TV Stick HD for just $17.99 (down from $34.99) or the top-tier Amazon Fire TV Stick 4K Max for $34.99 (down from $59.99).

Browse the full Amazon Prime Day sale

The other impressive deal this year is the discount on Amazon's answer to Samsung's The Frame art TV — it's called the Ember Artline, comes with a stylish frame in the box (unlike Samsung's), and you don't need a subscription to access art to display on it.

Most importantly, the 65-inch version is now down to just $899 (from $1,099), while the 55-inch Ember Artline is down to $699 (from $899). Don't miss out and kick yourself later watching your artless TV…

In the UK? Scroll down for the best UK deals

Today's best Fire TV deals in the US

Amazon Fire TV Stick HD
Save 54%
Amazon Fire TV Stick HD: was $34.99 now $15.99 at Amazon

You can get Amazon's standard Fire TV Stick for just $15.99 — a new record-low price. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.

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Amazon Fire TV Stick 4K Plus
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Amazon Fire TV Stick 4K Plus: was $49.99 now $24.99 at Amazon

Amazon's new Fire TV Stick 4K Plus streams shows and movies on your TV in ultra-high definition 4K resolution. This updated version now supports Dolby Vision, Wi-Fi 6, and includes 2GB of RAM. This deal from Amazon Prime Day is a return to the record-low price and excellent value for an all-around streaming device.

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Amazon Fire TV Stick 4K Max
Save 42%
Amazon Fire TV Stick 4K Max: was $59.99 now $34.99 at Amazon

This is $2 shy of the record-low price for Amazon's premium streaming device. The Fire TV Stick 4K Max streams the same content at the same quality as the standard 4K version, but the extra power inside delivers faster app navigation. Plus, it uses Wi-Fi 6E technology to deliver a more stable, consistent streaming experience.

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Amazon 55-inch Ember Artline Fire TV
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Amazon 55-inch Ember Artline Fire TV: was $899.99 now $699.99 at Amazon

Amazon's 55-inch Ember Artline Fire TV is at a new all-time low price for Prime Day 2026, and comes with a bezel frame in the box. Plus, you get more than 2,000 pieces of artwork for free and the Fire TV interface for easy access to major streaming services.

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Amazon 65-inch Ember Artline Fire TV
Save 18%
Amazon 65-inch Ember Artline Fire TV: was $1,099.99 now $899.99 at Amazon

Just like the 55-inch, the largest Amazon Ember Artline Fire TV is at the lowest price ever for Prime Day 2026. Right now, the 65-inch is $899.99 and comes with access to over 2,000 pieces of artwork and a frame in the box.

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Today's best AirPods deals in the UK

Amazon Fire TV Stick HD
Amazon Fire TV Stick HD: was £39.99 now £16.99 at Amazon

You can get the upgraded version of Amazon's standard Fire TV Stick for £16.99 — a new record-low price. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.

Read moreRead less
Amazon Fire TV Stick 4K Select
Amazon Fire TV Stick 4K Select: was £49.99 now £19.99 at Amazon

Amazon's newest 4K streaming stick is down to its lowest-ever price for Prime Day. Considering it's only a few quid more than the cheaper HD version, you might as well pay for the upgrade and get access to higher resolution streaming — as long as you have a 4K TV. It lacks a few premium features found in the more expensive Plus and Max models, such as improved Wi-Fi and Dolby Atmos, but this is more than enough to cover general everyday use.

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Amazon Fire TV Stick 4K Plus
Amazon Fire TV Stick 4K Plus: was £59.99 now £24.99 at Amazon

Amazon's new Fire TV Stick 4K Plus streams shows and movies to your TV in ultra-high-definition 4K resolution. This updated version now supports Dolby Vision for improved colours, Wi-Fi 6 for better connectivity, and includes 2GB of RAM for faster performance. This Prime Day deal is a new record-low price and excellent value for an all-around streaming device.

Read moreRead less
Amazon Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max: was £69.99 now £37.99 at Amazon

This is a return to the record-low price for Amazon's premium streaming device. The Fire TV Stick 4K Max streams the same content at the same quality as the standard 4K version, but the extra power inside delivers faster app navigation. Plus, it uses Wi-Fi 6E technology to deliver a more stable, consistent streaming experience.

Read moreRead less
Amazon 55-inch Ember Artline Fire TV
Save 34%
Amazon 55-inch Ember Artline Fire TV: was £949.99 now £624.99 at Amazon

Amazon's 55-inch Ember Artline Fire TV is at a new all-time low price for Prime Day 2026, and comes with a bezel frame in the box. Plus, you get more than 2,000 pieces of artwork for free and the Fire TV interface for easy access to major streaming services.

Read moreRead less
Amazon 65-inch Ember Artline Fire TV
Save 34%
Amazon 65-inch Ember Artline Fire TV: was £1,199.99 now £789.99 at Amazon

Just like the 55-inch, the largest Amazon Ember Artline Fire TV is at the lowest price ever for Prime Day 2026.

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More Prime Day deals in the US

More Prime Day deals in the UK

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Matt Bolton
Managing Editor, Entertainment

Matt is TechRadar's Managing Editor for Entertainment, meaning he's in charge of persuading our team of writers and reviewers to watch the latest TV shows and movies on gorgeous TVs and listen to fantastic speakers and headphones. It's a tough task, as you can imagine. Matt has over a decade of experience in tech publishing, and previously ran the TV & audio coverage for our colleagues at T3.com, and before that he edited T3 magazine. During his career, he's also contributed to places as varied as Creative Bloq, PC Gamer, PetsRadar, MacLife, and Edge. TV and movie nerdism is his speciality, and he goes to the cinema three times a week. He's always happy to explain the virtues of Dolby Vision over a drink, but he might need to use props, like he's explaining the offside rule.

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