Best iPhone deals for September 2025: latest iPhone 17, free devices, cheap plans, and more
Everything from budget to high-end choices this week
Looking for a new iPhone? We’ve got you covered with our monthly roundup of the best iPhone deals available right now. We’ve scoured the top retailers and carriers across the web to find only the very best value options. Everything's been organised in a simple, easy-to-browse list down below, which includes affordable options as well as deals on the brand-new just-released iPhone 17 series.
1. This week's best iPhone deals
2. Pages for specific models
3. Tips and FAQ
We've separated our best iPhone deals into one easy-to-navigate list just down below, starting with our favorite deals on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. These devices, as stated, have just been made available to preorder and there are some fantastic deals up for grabs.
Generally speaking, the best iPhone deals tend to be from big-name carriers like AT&T, Verizon, and T-Mobile, where 'free devices' are often commonplace. We put free in quotation marks here because the larger networks nearly always require you to sign up for a lengthy (and pricey) unlimited data plan and often require you to trade-in an old device too. If you're eligible for the various criteria, however, then you can often get huge savings of up to $1100 on the latest devices.
With such long-lasting popularity and premium features, these phones often come with higher price tags than cell phone deals on their Android rivals. Luckily, there are iPhone deals everywhere if you know where to look, and if you're willing to do a little bit of legwork in comparing retailers, you'll also find some surprisingly affordable prices on even the best iPhones of 2025.
This week's best iPhone deals at a glance
- iPhone 17 series: $1,100 off with trade-in and plan at Verizon
- iPhone 17 series: $1,100 off with trade-in and plan at T-Mobile
- iPhone 17 series: $1,100 off with trade-in and plan at AT&T
- iPhone 17: $700 off with a trade-in at Apple
- iPhone 16 Pro: free with a new unlimited line at Verizon
- iPhone 16 Pro: free with a switch at T-Mobile
- iPhone 16e: $5.99/mo with an unlimited plan, plus $200 in bill credits at AT&T
Today's best iPhone deals
1. This week's best iPhone 17 series deal
Apple iPhone 17 Pro: free with a trade-in and new line, plus free Apple Watch and iPad at Verizon
There are multiple big carrier deals on the latest iPhone 17 series that I'd call excellent today, but I think Verizon's current offer is the one to beat. Right now, you can get an impressive trade-in rebate of up to $1,100 off alongside a new line on the Ultimate plan. While that comes with the obvious caveat that this is the priciest plan, the rebate here is enough to cover the entire cost of the iPhone 17 Pro. On top of that, you can also get a $200 bonus for switching, and a free iPad and Apple Watch 11 as gifts. Note, however, that those free accessories still require cellular lines.
Buy it if:
✅ You want the latest and greatest device
✅ You don't mind a pricey unlimited plan
2. Today's best deal on the new iPhone Air
Apple iPhone Air: free with a switch and unlimited data plan at T-Mobile
You can get the new iPhone Air for free with a trade-in at both Verizon and T-Mobile right now, but only the latter has a decent non-trade-in option on the device. Granted, you'll need to switch over to be eligible, but this particular deal will get you a great rebate over the duration of a 24-month plan without having to hand over an older device.
Buy it if:
✅ You want the latest and greatest device
✅ You don't want to trade-in
3. Today's best deal on the iPhone 16 series
Apple iPhone 16 Pro: free with a new unlimited data line at Verizon
Another incredible Verizon iPhone deal this week. You can also get the iPhone 16 Pro for free on a new unlimited line without a trade-in. Unlike the above deal on the iPhone 17 Pro, this promo is eligible on all of the carrier's MyPlan unlimited plans, meaning you can pair up the iPhone 16 Pro with one of the cheaper plans rather than the super-high Ultimate plan.
Buy it if:
✅ You want a high-end device.
✅ ... But you don't want a super pricey unlimited plan
4. The best deal on the iPhone 16e
Apple iPhone 16e: $5.99/mo with an unlimited plan, plus $200 in bill credits at AT&T
AT&T's current promo on the iPhone 16e is one of the strongest on the carrier's site right now. No trade-ins are needed to get this device for just $6/mo alongside an unlimited data plan right now and you can also get a nifty $200 bonus if you order a device online. The $200 in question here can only be redeemed toward bill credits but it's still a great extra for cutting those pricey plan costs down to size. Note, another absolutely superb option at AT&T today is the iPhone 16 Plus, which is available under the same terms for just $10.99/mo currently.
Buy it if:
✅ You want a powerful device on a decent budget
✅ You'd prefer to skip the trade-in
5. Best unlocked iPhone deal
Apple iPhone 17: up to $700 off with a trade-in at Apple
For the first time ever, I'm recommending our readers buy a brand-new iPhone directly from the Apple Store. Usually, Apple's deals are extremely questionable, but I think it makes sense this time around. First up, the $700 maximum trade-in rebate on the new iPhone 17 is a decent discount for an unlocked device. Secondly, I believe the iPhone 17 is one of the best value iPhones the brand has released in years. At $799, it's $100 more expensive than the iPhone 16, but you get double the storage, much better cameras, and a more powerful chipset. It's totally worth it, in my opinion.
Buy it if:
✅ You're looking for flexibility
✅ You're happy to trade-in
6. And, one more cheap iPhone deal
Apple iPhone 13: free with a new plan at Total Wireless
If you're really on a budget, you could consider picking up a free iPhone 13 at Total Wireless. This carrier, as well as its competitor Metro are both offering this older device for free with a new line right now, and both offer relatively cheap prepaid plans. If you can trade-in, I'd probably recommend buying a device outright at Apple since you'll have more options for carriers, but both these deals are pretty great if you're looking to save as much cash as possible.
More iPhone deals
Apple iPhone 17 deals
This is our page for all the latest deals on the brand new iPhone 17 series. Included in the line-up are four brand new devices with all-new chipsets, significant camera upgrades, and for the first-time-ever, a new slim-line model in the form of the stunning iPhone Air.
Apple iPhone 16 deals
This is our page for all the latest deals on the now-older iPhone 16 series. These devices are still great buys in our opinion, and even with the arrival of the iPhone 17 series, still hold up great in 2025. Even better still, iPhone deals on these older models tend to be a little better now they're not longer the new hotness.
iPhone 15 deals / iPhone 15 Plus deals
The standard iPhone 15 and iPhone 15 Plus are still outstanding buys for 2025. Outwardly, they're almost identical to the latest models, although they do lack the very latest components and computational features. Still, a great buy - and one that's much cheaper now thanks to recent price cuts from Apple and other retailers.
iPhone SE 2022 deals
Apple's latest budget-focused device is here and 2022's iteration of the iPhone SE brings a number of welcome updates. Above all else, the A15 Bionic chip in this device gives it superb power to cost and enough grunt to easily zip through nearly any task. It is, however, rocking an oldschool design - one that's essentially based on the iPhone 8 from way back in 2017. Is this the right device for you? Check out our standalone piece for a full breakdown of this budget pick.
iPhone deals FAQ
What is the best iPhone for the lowest price?
Tough question, and it depends on whether you're looking to pick up a device via a larger carrier or via Apple itself.
For a carrier device, we'd recommend shopping around to see which iPhones you can get for free alongside a plan and going with the most recent model. For context, the iPhone 14 Plus has been given away with a new unlimited data line at Verizon these past few months, which is by far the best iPhone yet to be made available for free at a big carrier.
For unlocked devices, we'd probably recommend older the iPhone 12 and iPhone 13 mini as the best options right now. The iPhone SE 2022 is technically cheaper than both, but not by much - and it doesn't feature the gorgeous modern design of the other two. Another great option is to check out the Apple certified refurbished store if you don't mind opting for a second-hand device.
Which company is offering free iPhones?
As of writing, most of the major carriers are offering free iPhones with unlimited data plans if you're willing to trade-in your current device.
For example, both AT&T and Verizon are currently offering up to $1,000 off a shiny new iPhone 14 Pro right now, which is more than enough to cover the entire cost of the device. For those not looking to trade, Verizon also offers the iPhone 14 Plus for free with an unlimited data plan - an awesome deal that's not tied to the usual trade-in either.
When is the best time to buy iPhone deals?
Like a lot of the other questions here, there isn't an exact answer but there are certain times that can offer better prices on Apple's phones.
- New releases: Like all other phones, when a new iPhone comes out we frequently see the other devices in Apple's arsenal come down in price. Apple generally releases phones in the August to October time window, so that's often a good time to upgrade.
- Black Friday: The yearly mega sale, Black Friday, can be the perfect time to get iPhone deals. Every year we see phones come crashing down in price and we'll be shouting out the best offers to grab when the time comes this year.
- Amazon Prime Day: Amazon's impressive sale for Prime Subscribers, we almost always see a load of cheap iPhones appear during this two day sale - as long as you're looking for an unlocked or prepaid device.
- Absolutely any day: Realistically, there isn't any specific time or place that is best for getting a new iPhone deal. There are price cuts, promotions and major discounts every day and you just have to catch them as they happen. Luckily, our iPhone deals round-up is here, freshly updated and aims to offer all the best from across the web.
To ensure you're getting the best deal, browse our Apple promo codes for potential discounts.
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Alex is TechRadar's deals editor, specializing in getting our readers the best bang for the buck on the tech that we know and love. He's a dab hand at covering retailer events like Black Friday and Amazon Prime Day having over seven years of e-commerce experience at Future PLC; including bylines at our sister sites T3 and GamesRadar. Alex's expertise touches on most areas of TechRadar but he has a particular love for phones, laptops, and cameras, being an avid photographer. Outside of work, you'll find him indulging his love for street and travel photography, at home working on music, or down at the local climbing gym.
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