O2 has said that it, along with Apple and the Carphone Warehouse, has the exclusive rights to distribute the iPhone in the UK, after Play.com announced it is stocking an unlocked iPhone on its site for up to £600.
TechRadar spoke to O2, which confirmed that it offers the cheapest handset around, although declined to comment on whether it will be taking any action on the Play.com decision.
"O2 offers iPhone customers a full service which includes unlimited UK data downloads and unlimited Wi-Fi access, visual voicemail, and a range of other benefits, which you may not get from an unlocked handset."
We also spoke to Apple, but the company lived up to their usual policy of giving no comment on the situation.
We're doing nothing wrong!
The folks over at T3 managed to bag a response from Play.com too, which is defending its position, stating the unlocked iPhone, which isn't locked to a network, 'is available due to EU legislation ensuring the sale of sim-free mobile phones' and '...comes with a full manufacturer warranty.'
We'll keep you posted over any changes to the story, but it appears that those of you desperate to have an iPhone on Vodafone will be able to do so... for £150 more.