10.53 We're laughing at an iWork demo. We're working on Eddy Cue's face. In fairness, he looks a lot less like he's just rolled out of bed.

10.50 Cue isn't even pretending he's not looking at the low monitor. That's what's happened. Half the autocue has gone. This is more exciting than the fact we're getting to see iLife AGAIN.

10.49 Garageband now free with any new iOS device or Mac. We know this, right?

iPad launch

10.48 Look, Apple, this is all great. Garageband is great. iMovie is great. Kyle and drummers are great. If we repeat that before we go to sleep will you SHOW US THE IPADS?

10.46 Eddy Cue just confirmed the new iPad will be 64 bit. Now all the surprises are gone.

10.45 Apple is talking about the new iMovie interface. Essentially talking about how it's made iMovie look like Netflix.

10.44 iPhoto is being updated for Mac and iOS. iMovie is being overhauled for the same things. It's good to remember this will be free now. Keeps mentioning things that are only available on 64-bit chips. 64-bit iPad, anyone?

10.43 OH FOR THE LOVE OF OPTIMUS PRIME. We're on apps now.

10.42 Yay! Macs over. Come on iPads!

10.41 Fair play, Apple. It does look good both inside and out. You know how to do that.

10.39 And we're back on video. We're 40 mins in and no iPads. Buckle in, people, we're watching a machine cut things.

10.38 It will cost $2999 and release begins in December. 3.7GHz quad-core Xeon 12GB DRAM, 256GB SSD, 2GB VRAM. And it's quieter than a Mac Mini! AND it's assembled in the US!

10.37 Someone call Jessica Alba.

10.37 We're hearing about how cool this device is. Movies, music and more. It's so good. Blazingly fast, perfect computer, Phil is still struggling. HOW CAN WE SAVE YOU, MR SCHILLER?

iPad launch

10.34 Phil is usually rock solid on stage. Even channel bonding doesn't settle him down. It's doubly weird because the Pro is actually a really awesome machine. Up to three 4K displays? That's the future. Seriously.

10.33 EVERYONE on this stage seems really, really nervous. Phil can't even say teraflops without stuttering. Is autocue broken?

iPad launch

10.32 Mac Pro. Diamond cut. Loads of fans. Thermal core. Let's all take a moment of quiet to witness this engineering miracle. The future. Apple's vision.

10.31 Shipping today, if you're interested.

10.30 Macbook Pro 15-inch gets up to 8 hours battery life, has the quad-core Intel Crystalwell chip, has faster Thunderbolt... but forget that: it starts at $1999! Let's party like it's... wait, no, Apple wasn't having a good time then.

10.29 Starting at $1299. And it starts shipping today. Don't wait for applause, Phil.

10.28 Phil just called Batman the Black Knight. Nice. In fairness, he does dress in black. But it ruined the announcement that it has 9 hours battery and Thunderbolt 2 connectivity for faster speeds.

10.27 13-inch Macbook Pro is getting an update. Under 3.46 pounds. Just 0.71 inches thin. And is powered by an Intel Haswell 4th gen dual core chip. Faster integrated graphics.

10.26 He just said Mind. Blown. Copycat.

10.25 And now Phil Schiller is here to talk MacBooks.

10.24 And it's available today! And even an iMac from 2007 is allowed to get Mavericks. Thanks Apple! That's actually rather nice.

10.24 WHOA. Mavericks is going to be free. 'A new era for the Mac'. And it will be downloaded as an update... just like an app. (mindblownemoticon).

10.21 iCloud Keychain sounds useful, except for the fact that you need to use Safari. Hey, we're all about choice here.

10.20 The Mavericks are much more fun… dancing the night away and all that.

10.19 We're being mean. But Apple has to know the world is watching, getting ready to see iPads, and it's Trojan Horsing Mac software.