Netflix may now have a direct conduit through Comcast's servers, but more broadband service providers want in on the arrangement.
A little background: Over the weekend, Comcast and Netflix agreed to a deal that will help Netflix stream smoothly to the former's broadband customers.
This came on the back of Netflix disseminating data that subscribers to Comcast's broadband (among others, including Verizon FiOS) were experiencing slow speeds as they tried to watch House of Cards season 2 ... or whatever.
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Details are scare on what the arrangement entails - Recode sources say money or other compensation is likely involved - but the end result for Comcast customers is that there will be "a more direct connection between Netflix and Comcast" to improve connections, all the while increasing Netflix traffic.
Others jump in
Now it's coming to light that other broadband providers have been chatting with Netflix about establishing similar arrangements. Namely, Verizon and AT&T.
Verizon CEO Lowell McAdam told CNBC that he expects a deal to happen with Netflix, and that the company's have been in talks for some time.
AT&T said in a statement that: "We're in discussions with Netflix to establish a more direct connection between our networks, similar to agreements we have with others, so that AT&T broadband customers who use Netflix can enjoy an even better video experience."
Customers of at least some US service providers seemed poised to have faster Netflix streaming head their way. If there's a price to be paid for that yet, no one is saying, but we'll keep an ear out.