HD Natural Motion is the reason for this. Set it to its minimum setting and these artefacts become less noticeable, but they don't disappear entirely. Meanwhile 100Hz Clear LCD removes all but minute traces of blur. All in all, HD pictures are fabulous and unbeatable at this size.

The 32PFL9604 also makes a decent stab at upscaling our DVD of The Last Emperor, though even with MPEG noise reduction switched on there are jagged edges aplenty as the servants move around the Forbidden City, and a lot of picture noise in backgrounds.

It's a different story with Freeview, where some tennis on BBC2 reveals unusual depth, colour and contrast, with an odd shimmer of the net being the only issue.

With 15W speakers and two mid-bass drivers visible on the rear of the TV, it's no surprise that the 32PFL9604 serves up rounded audio, though its 'surround' mode is best avoided for dialogue-rich films.

The results from Blu-ray are something to behold and with Freeview also much stronger than on rival sets, the 32PFL9604 makes an ideal TV for the living room.

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