For

  • Comprehensive network media streaming support
  • Viera Connect IPTV and apps portal
  • Improved user interface
  • Good picture performance
  • Freeview HD tuner

Against

  • Motion artefacts caused by Intelligent Frame Creation processing
  • Ordinary sound
  • Black level not as deep as the competition

The TX-L37E30B puts LCD finally on a par with Panasonic's all-conquering plasmas. The LED-powered TV is positioned above a trio of HD ready models in 20 and 32-inch screen sizes and it has a lookalike 42-inch sibling.

It's far from a budget option at £850, but it offers advanced networking features and access to a new world of IPTV content, courtesy of Panasonic's new cloud-based Viera Connect service.

The TX-L37E30B may not have much truck with this year's other great obsession, 3D, but it is a handsome set. The finish is gunmetal grey, with clean sharp lines.

Panasonic tx l37e30b

The topography of the back panel rather confuses depth measurements, bulging out to accommodate speakers at the base; at its deepest it's 75mm.