"This is not your father's Sony", sums up what Howard Stringer has done at Sony since taking over the reins in 2005.

The Wales-born CEO was underlining the challenge that the company now faces in the digital age, as he led the Japanese giant's corporate strategy briefing in Tokyo today.

In the absence of any attention-grabbing new hardware announcements, most headlines are likely to go to Sony's pledge to increase revenues in the PC, Blu-ray-related and components businesses.

Game plan

Stringer said that Sony would build these into "trillion-yen businesses" by FY2010, putting them alongside the core business units of TVs, digital imaging, gaming and mobile phones. One trillion yen is currently worth around £4.7 billion.

Although gaming is a traditional Sony strength, the division is mired in red ink after the costly development and launch of the PlayStation 3. Addressing that, the CEO promised to bring it to profit by March next year.

Stringer also outlined plans to invest close to £9 billion in new technology in a concerted drive to become the world leader in LCD televisions within three years. Beyond that, the assembled execs wouldn't be drawn on precise numbers or revenue targets.

Mobile content

Although he didn't address recent speculation about the possibility of a PSP phone or the stability of the Sony Ericsson joint venture that produces mobile phones, Stringer did emphasise that such handsets would continue to be sold and that "Sony music and pictures content [would be] embedded in all key Sony Ericsson product lines."

As expected, there was no discussion on life after Blu-ray – the so-called 'death of disk'. However, a hint of how quickly online distribution will move centre-stage came in the news that Sony Pictures' summer blockbuster, Hancock, will be made available exclusively to all internet-connect Bravia televisions in the US before its DVD release.

Movie download service

The movie theme resurfaced in a presentation from Kaz Hirai, the president of Sony Computer Entertainment, with the news that the long-anticipated film download service would finally reach the online PlayStation Network this year.

Hirai confirmed that US users would get first crack at PS3 movie downloads in late summer, with Europe and Japan to follow by year's end. He added that full details would be announced at E3 in LA next month and that both standard- and high-definition titles would be available.