Virgin Media has officially announced that ITV1 HD will be coming to the platform from April 2, allowing subscribers to watch all World Cup matches in high definition.
With the summer's World Cup looming, and the likes of Freesat and Freeview HD offering a high-definition option for footy fans on BBC HD and ITV HD, it is no surprise that Virgin Media have done a deal with Britain's second broadcaster.
ITV1 HD is the forth hi-def channel to be announced by the cable giants this year, as HD becomes an increasingly important offering to consumers.
Growing line-up
Cindy Rose, Executive Director of Digital Entertainment at Virgin Media, said: "ITV offers some of the UK's most loved programmes and we're delighted to add them to our growing HD channel line-up.
"This year's World Cup promises some unforgettable games and Virgin Media TV viewers will be able to enjoy every nail-biting, heart-stopping, breath-taking moment in stunning High Definition."
Interestingly, Virgin also revealed that some of ITV1's HD content will also be available on demand via ITV Net Player on Virgin Media's TV platform.
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patrickgoss
March 15th 2010
2. @lew247 Covered the Sky one separately here
http://www.techradar.com/news/television/hdtv/sky-adds-itv-hd-hallmark-hd-and-sky-sports-4-hd-676573
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lew247
March 12th 2010
1. Have you shares in Virgin?
Its being done on Sky as well
read this copied from the guardian
Football fans will be able to watch almost every football World Cup match in high definition this summer after ITV announced plans to launch ITV1 HD on 2 April.
ITV has struck deals with BSkyB, bringing an end to almost two years of negotiations, and Virgin Media to carry the new channel, and it is also launching on Freeview for the first time.
On Freesat, the ITV1 HD service will launch as a full channel, replacing a red button service.
The deal means that almost all of the 64 World Cup games, which are being split for broadcast by the BBC and ITV, will now be available to watch in high definition. The BBC already has a HD channel.
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