Panasonic's David Preece has insisted that the arrival of Star Wars on Blu-ray is a pivotal moment for the entire format, telling TechRadar that forging a partnership over the film was a big deal for the company.
Panasonic will be offering the three original (and best) Star Wars Blu-rays with many of its key products, and Preece, who is in charge of the Blu-ray category in the UK is convinced the timing is perfect.
"It is a seriously important moment," he told TechRadar. "Blu-ray is a fantastic format but the transition from DVD to Blu-ray has not been quite as dynamic as people would have hoped.
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"This is an important part of allowing people to compare the differences between the two formats with one of the greatest film series.
"This marks the renaissance of the Blu-ray format."
Preece admits that Panasonic had to work hard to be involved in the Blu-ray package.
"It's very meaningful," he said, "and we were very keen to be a partner. I went to tie up the deal and talk cash and actually found myself pitching against another serious contender!"