But instead of simply creating more high-end models than only a minority of TV viewers can afford, it looks like the difference between 8K and 4K models is truly closing, with a Q800T 8K QLED that only requires a small jump in cost from Samsung's usual price tag for flagship 4K sets.
The Q800T is retailing at $3,499 / £3,999 (around AU$5,500) for its smallest 65-inch model, similar to what we saw 2019's Q90 QLED 4K QLED retail for at launch.
- What is QLED?
- OLED vs QLED: which panel tech should you choose?
- Check out the new Samsung TVs coming this year
We also have prices for the Q900TS 8K QLED, which starts at $5,499 (around £4,400 / AU$8,700) for a 65-inch model, or the 8K flagship Q950TS, which costs a more sizable $12,999 / £11,999 (around AU$20,600) for its single, 85-inch size.
Sure, these sets still aren't cheap, but we are seeing a noticeable drop in prices each year, meaning that the day of 8K domination is ever closer.
Slow and steady
While 8K and OLED aren't exactly competing technologies – the former being a resolution standard, and the latter a whole different type of panel – those with the cash for a premium television in 2020 may be wondering where to put their money.
OLED has been a driving force in the TV market for considerably longer, having first emerged back in 2014, while commercial 8K sets are still pretty new.
That means decent OLED TVs are now approaching mid-range prices, with sets like the excellent LG B9 OLED or (admittedly sub-par) Hisense O8B. But we're likely only three years off from 8K TVs approaching the prices that OLED sets hold now – and those wanting to jump the gun can do so a little more easily than before.
- Best OLED TVs: our pick of the best