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Camera rumors 2021: the biggest and best camera rumors around

Sony A6600
(Image credit: Sony)
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Although the pandemic has thrown many industries into crisis, there's still plenty of cameras making their way onto the market - especially it seems of late at the high/pro end of the scale. The latest rumors suggest that the market isn't slowing down any time soon, and we could be in store for even more releases before the year is through.

Recent headlines have been dominated by those pro-level models such as the Sony A1, Canon EOS R3 and the development announcement of the Nikon Z9. We might therefore reasonably expect to see some upgrades to those lower down the scale sitting in the mid-tier or entry-level ranges. More affordable options will be good news for the average consumer who doesn't have thousands to fritter away on the latest high-end model.

Before the end of the year, we might reasonably expect to see some more travel-friendly/cheaper APS-C mirrorless options, as well as some full-frame cameras too.

Although the DSLR is far from dead, it feels reasonably unlikely that we'll be seeing any new ones making their way onto the market before the holiday season, with manufacturers tending to use this time to purge their old stock before making new announcements. 

So with all that in mind, you might be wondering what the latest camera rumors we've heard this year are... you might be also be thinking about how the pandemic and other global problems might have affected release and availability schedules. This round-up aims to bring all of the latest camera rumors in one place, using our extensive knowledge of typical release schedules, as well as scouring the web for the latest rumors, insights and leaks, we'll bring you all the latest camera gossip you could ever need.

Camera rumors 2021

Canon rumors 202 (opens in new tab)1 (opens in new tab)

Canon's super high-end Canon EOS R3 (opens in new tab) includes a dazzling array of specs. We might see a distilling of some of those top-line features into more affordable bodies as the year goes on.

Nikon rumors 202 (opens in new tab)1 (opens in new tab) 

Nikon's most recent announcement was the Nikon Zfc (opens in new tab), a retro-styled version of its beginner-friendly Z50 model. We've also had a development announcement of the Z9, but as of yet, the full and final specs are yet to appear.


Sony rumors 202 (opens in new tab)1 (opens in new tab)

This year we've been treated to the Sony A1 (opens in new tab), but for us mere mortals with more realistic budgets, we're still waiting on a number of key releases. That includes an update to the all-rounder A7 III, presumably called the A7 IV (opens in new tab).

Fujifilm rumors 202 (opens in new tab)1 (opens in new tab)

The big exciting Fujifilm announcement of 2021 is the super-affordable (by medium format terms) GFX 50S II (opens in new tab). There's the possibility that we might also be treated to the X-H2 (opens in new tab), an APS-C top-liner sooner rather than later, too.

Panasonic rumors 2021 (opens in new tab)

Panasonic announced the GH5 II (opens in new tab) earlier in the year, as well as its development announcement of the GH6. The latter is yet to materialize just yet, but is surely just around the corner. 

Olympus rumors 2021 (opens in new tab)

Since Olympus was taken over by an investment fund, we've seen just one launch to date - the Olympus PEN E-P7. We might also expect to see this year an upgrade to its Tough line of compact cameras, and the next OM-D model.

Sharmishta Sarkar
Sharmishta Sarkar

Sharmishta is TechRadar's APAC Managing Editor and loves all things photography, something she discovered while chasing monkeys in the wilds of India (yes, she studied to be a primatologist but has since left monkey business behind). While she's happiest with a camera in her hand, she's also an avid reader and has become a passionate proponent of ereaders, having appeared on Singaporean radio to talk about the convenience of these underrated devices. When she's not testing cameras and lenses, she's discovering the joys and foibles of smart home gizmos. She also contributes to Digital Camera World and T3, and helps produce two of Future's photography print magazines in Australia.