Amazon's best Fire TV yet drops to an all-time low price for Prime Day

The second Amazon Prime Day of the year isn't officially here yet, but there are already some outstanding early offers across a range of tech – with deals on the latest Kindle, the best coffee machines, and more. One of our standout picks is the Amazon 55-inch Omni Series Mini-LED Fire TV for $699.99 (was $819.99). The same TV is also down to £609.99 (was £849.99 at Amazon UK.

These savings on one of the best Fire TVs we've tested bring Amazon's latest Mini-LED TV down to a tantalisingly record-low price. Tempted? I know I am. With 512 dimming zones and up to 1,400 nits of brightness, Amazon is offering some of the latest LED technology available, making this an excellent premium display for everyday viewing, without the need to fork out for a super-expensive OLED TV.

If you like the look of it but would prefer a larger set, the 65-inch and 75-inch variants are also discounted.

Amazon 55-inch Omni Series Mini-LED Fire TV: was $819.99 now $699.99 at Amazon

Bag yourself a TV that delivers an immersive viewing experience with support for HDR 10, HDR 10+, HLG, and Dolby Vision. Beyond the excellent picture, you also get hands-free control via Alexa from built-in microphones and, of course, the Fire TV interface built in. With 15% off the retail price, you get a whole lot of TV for a seriously competitive price.

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Amazon 55-inch Omni Series Mini-LED Fire TV: was £849.99 now £609.99 at Amazon

The very same TV is also on sale in the UK ahead of Amazon Prime Big Deal Days. This premium version of the manufacturer's best-selling displays is one of the best Fire TVs we've reviewed, thanks to the dynamic, colorful and vibrant image. Plus, the smooth and responsive display ensures it's a great buy for sports and gaming. It's excellent value for money at this record-low price.

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In our Amazon Omni Mini-LED Series Fire TV review, our expert reviewer was impressed by the "dynamic, colorful picture that's the brightest we've seen on a Fire TV yet". Plus, thanks to Dolby Vision IQ and HDR10+ high dynamic range, you can enjoy an exceptional level of contrast that makes images pop. Not bad for a mid-range budget TV.

As you'd expect, the TV is packed full of other smarts like hands-free Alexa control for the entire experience, and a Fire TV interface means you’ll get easy access to all the major streaming services, including Prime Video, Disney Plus, and Max.

It's worth noting that this TV is perfectly set up for gaming and sports, with 144Hz support meaning fast motion is handled like a pro. So, if you're looking for an affordable way to watch your favorite sports team or dive into a virtual world, then the Fire TV Omni Mini-LED is well worth a look.

If you're looking to do some more specific research, you might prefer to head straight to our guides to the best gaming TVs, best OLED TVs, or best mini-LED TVs.