Black Friday TV deals 2025: what to expect and when sales will begin

LG G4 OLED TV on blue gradient background with "Black Friday TV deals" text in white
(Image credit: Future)

The 2025 Black Friday deals event is nearly a month away, which means early Black Friday TV deals will be coming your way. As TechRadar's deals editor specializing in TVs, I've created this guide with everything you need to know about this year's Black Friday TV deals, including what offers to expect and when sales will begin.

Black Friday 2025 falls on November 28, but we should see sales start much earlier than that. In fact, Best Buy has just announced that its first Black Friday event will kick off on October 31, and I predict other retailers like Walmart, Amazon, and Target to launch similar early sales around that time.

As soon as early Black Friday TV deals are available, I will work with our TV reviewers to choose the list of Black Friday TV deals you see in this guide. I use price tracking tools and the experience of our experts who've tested these TVs side by side with each other to make sure we're recommending not just the best TVs, but also the best possible prices.

In the meantime, I've listed today's best TV sales below, plus more information about this year's Black Friday TV deals and a look back at last year's top offers. Make sure to bookmark this guide as I'll be continuously updating it with all the latest news and offers.

Today's best TV sales ahead of Black Friday

Black Friday TV deals 2025 FAQs

When is Black Friday?

Black Friday 2025 takes place on Friday, November 28. The actual date shifts, but the day of the week stays the same: it's always the Friday after Thanksgiving.

While that's the official date, Black Friday deals will start much earlier, thanks to early sales I expect to launch in late October. As soon as early Black Friday TV deals are available, I'll update this page with all the latest offers.

When do Black Friday TV deals start?

While Black Friday is on November 28, deals start much earlier than that, thanks to a trend of retailers launching early sales in recent years. In fact, Best Buy has just announced that its first Black Friday event will take place on October 31, with new doorbuster deals taking place every Friday leading up to Black Friday proper.

That means you no longer have to wait until November 28 to score a Black Friday TV deal. Early sales have proven that you can find record-low prices on 4K, QLED, and OLED displays from all the top retailers. If you're concerned about a price dropping lower on Black Friday, Best Buy has offered a price match policy in the past. This means if an item drops further during the holiday season, the retailer will match it.

The best way to find early Black Friday TV deals is to bookmark this guide. I check retailers daily and cover all the early sales to bring you the best Black Friday TV deals as soon as they become available.

What Black Friday TV deals can we expect?

Black Friday TV deals typically consist of big-screen budget displays from brands like Insignia, TCL, and Hisense, and record-low prices on premium OLED and QLED TVs from Samsung, LG, and Sony.

Specific models that I have my eye on this year include LG's C5 OLED TV, Samsung's S90F, and Samsung's QLED The Frame TV. I expect to see new record-low prices on all those models during early sales and on Black Friday proper.

Amazon's Fire TV brand is also popular for Black Friday TV deals, thanks to significant savings from the retail giant.

Whether you're interested in a small-screen HD TV, a massive 4K display, or the latest and greatest OLED display, this page will be filled with a wide range of Black Friday TV deals as soon as they become available.

How we find the best Black Friday TV deals

We research price history and use comparison tools to ensure every item listed in this Black Friday TV deals guide is a genuine bargain. The team at TechRadar has also reviewed most of the TVs that will be on sale during Black Friday, allowing you to do your research before you make a purchase.

We want to give you all the information before you make your buying decision and answer any questions you have. Is this a record-low price? Is it more expensive or cheaper at a competing retailer? Is this price a good value? We will answer each question so you can shop with confidence.

Last year's best Black Friday TV deals

While we wait for this year's Black Friday TV deals, I've listed last year's top offers below to give you an idea of what to expect at this year's sale. Last year's best deals included a mix of 4K, QLED, and OLED displays from brands like LG, Samsung, Hisense, and TCL.

Insignia 24-inch F20 Series HD smart TV
Insignia 24-inch F20 Series HD smart TV: was $89.99 now $59.99 at Amazon

This week's cheapest Black Friday TV deal is this 24-inch Insignia HD smart TV on sale for just $59.99 - a price unheard of. This is a fantastic deal if you're looking to add a smaller display to an extra bedroom, and while the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built-in and an Alexa voice remote.

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LG 48-inch Class B4 Series OLED 4K UHD TV
LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $599.99 at Best Buy

The 48-inch LG B4 OLED Smart TV offers unrivaled picture quality for its best discount yet and the cheapest OLED display I've ever seen. Its self-lit OLED pixels and Dolby Vision enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade. Today's deal is an absolute steal and a great purchase ahead of Black Friday.

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Roku  50-inch Select Series 4K Smart TV
Roku 50-inch Select Series 4K Smart TV: was $299.99 now $199.99 at Amazon

For just $199.99, you can get Roku's 50-inch 4K smart TV at Amazon's Black Friday sale. For that money, you get 4K resolution with HDR 10 for an impressive picture, plus an enhanced voice remote and the excellent Roku smart TV interface.

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TCL F35 Series 55-inch 4K Fire TV
TCL F35 Series 55-inch 4K Fire TV: was $329.99 now $179.99 at Best Buy

Save $150 on the brand-new 55-inch TCL TV that supports high-quality 4K resolution, has smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa controls. It's hard to believe that you can get all that for a cent under $180. Unbelievable value for money for a mid-sized everyday display.

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Samsung 55-inch The Frame QLED TV (2024)
Samsung 55-inch The Frame QLED TV (2024): was $1,499.99 now $899.99 at Samsung

Samsung's The Frame TV is my dream Black Friday purchase, and the 55-inch model just dropped to a jaw-dropping price of $899.99. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. Plus, the display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store. This is a new record-low price that won't budge on Black Friday proper.

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LG 55-inch C4 OLED 4K TV
LG 55-inch C4 OLED 4K TV: was $1,999.99 now $1,199.99 at Best Buy

LG's all-new 55-inch C4 OLED TV is on sale for $1,199.99 - a new record-low price. Ranked in our best TV guide, the C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia.

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Samsung 65-inch S90D OLED 4K TV
Samsung 65-inch S90D OLED 4K TV: was $1,797.99 now $1,397.99 at Amazon

The S90D OLED 4K TV is in the mid-range of Samsung's OLED TV series and therefore delivers excellent quality despite foregoing some of the more premium features reserved for the Samsung S95D. Boasting bright and vivid colors, the S90D makes everything look amazing, while the 144Hz refresh rate and Samsung Gaming Hub give gamers everything they need. Get it now while the price is so low

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Samsung 70-inch DU7200 4K TV
Samsung 70-inch DU7200 4K TV: was $589.99 now $527.99 at Amazon

If you're looking for a big-screen budget display ahead of Black Friday, Amazon has Samsung's 70-inch 4K smart TV for $527.99. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support for under $600. That's good value for money if you need a straightforward but capable display for your everyday viewing and media streaming.

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Insignia 75-inch F50 Series HD 4K Smart Fire TV
Insignia 75-inch F50 Series HD 4K Smart Fire TV: was $599.99 now $439.99 at Best Buy

This is a great deal if you're interested in a big-screen budget display ahead of Black Friday. The 2024 Insignia F50 TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

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Hisense 75-inch U7N 4K mini-LED TV
Hisense 75-inch U7N 4K mini-LED TV: was $1,499.99 now $897.99 at Amazon

The Hisense U7N is an affordable mini-LED TV that provides serious bang for your buck, packing great features and performance into a budget package. It supports all HDR formats, including Dolby Vision, comes packed with gaming features, including 4K, 144Hz, and Dolby Vision gaming, and uses Google TV as its smart TV platform. This Black Friday deal takes the 75-inch model to under $1,000 – for a TV with this much to offer at this much size, this is a superb deal.

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Vizio 75-inch 4K UHD HDR Smart TV
Vizio 75-inch 4K UHD HDR Smart TV: $478 at Walmart

Cheap big-screen TVs and Walmart's Black Friday sale go hand in hand. Case in point: this Vizio 75-inch 4K smart TV is on sale for $478. The 2024 display features 4K UHD resolution, Dolby Vision HDR and HDR10, and smart capabilities courtesy of a voice-enabled remote, making this an outstanding value.

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Mackenzie Frazier
Mackenzie Frazier

I'm TechRadar's lead for US deals and TV discounts, and I've been doing this for the last six years. I have a lot more experience than that, though – I've worked in ecommerce for 11 years. No one has combed through more TV deals than me, I promise you.

Mackenzie Frazier

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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