Amazon just launched a mega Super Bowl TV sale — here are 11 deals I recommend from Samsung, Sony, and LG

Amazon Super Bowl TV deals 2026
(Image credit: Future)

As the NFL playoffs are currently happening today to decide who's in this year's Super Bowl LX, Amazon has launched a huge Super Bowl TV sale with incredible deals on best-selling displays. You can find record-low prices on 4K, QLED, and OLED TVs from brands like Samsung, Sony, LG, and TCL.

Shop more Super Bowl TV deals at Amazon

As TechRadar's deals editor, I've gone through Amazon's Super Bowl TV sale and hand-picked the 11 best deals that I recommend buying. I selected top-selling and best-rated TVs, including premium OLED displays as well as big-screen TVs, with over $1,000 in savings.

You'll find our best-rated TV, LG's 65-inch C5 OLED TV, on sale for $1,396.99 (was $2,699.99), TCL's 75-inch 4K mini-LED TV on sale for $798 (was $999), and Toshiba's 50-inch 4K FIre TV on sale for an incredible price of only $189.99.

Shop more of Amazon's best deals below, and keep in mind that the 2026 Super Bowl takes place on February 8, which means there's no time like the present to grab a bargain and upgrade your display for Super Bowl Sunday.

Amazon's 11 best Super Bowl TV deals

Toshiba 50-inch C350 4K Fire TV
Toshiba 50-inch C350 4K Fire TV: was $349.99 now $189.99 at Amazon
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If you're looking for a budget TV for the SUper Bowl, this Toshiba 50-inch 4K Fire TV for under $200 is an unbeatable deal. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a mid-size display, this is an excellent option.

Amazon 4-Series 55-inch 4K Fire TV (newest model)
Amazon 4-Series 55-inch 4K Fire TV (newest model): was $459.99 now $359.99 at Amazon
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This brand-new version of the Amazon Fire TV 4-Series is on sale for $359.99 when you apply the code SAVE100 at checkout. The mid-sized 4K display supports HDR 10+, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa.

Roku  55-inch Select Series 4K Smart TV
Roku 55-inch Select Series 4K Smart TV: was $349.99 now $278 at Amazon
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For just under $300, you can get Roku's best-selling 55-inch 4K smart TV at Amazon. For that money, you get 4K resolution with HDR 10 for an impressive picture, plus an enhanced voice remote and the excellent Roku smart TV interface.

Hisense  55-inch U75Q 4K mini-LED TV (2025)
Hisense 55-inch U75Q 4K mini-LED TV (2025) : was $913.60 now $579.99 at Amazon
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The Hisense U75Q packs a long list of features, including 4K 165Hz and VRR for gaming, as well as high brightness levels and strong picture quality in an affordable package. Thanks to Amazon's Super Bowl sale, its 55-inch model has dropped to $579.99, an impressive 37% off, which is worth checking out.

Samsung 55-inch The Frame Pro QLED TV
Samsung 55-inch The Frame Pro QLED TV: was $1,299.99 now $897.99 at Amazon
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Samsung's 2025 model, The Frame Pro, is down to $897.99, which is $100 shy of the record-low price we saw during Black Friday. The Frame Pro enhances the impact of the popular lifestyle TV by replacing a standard QLED screen with a Neo QLED featuring Mini LEDs for a more compelling viewing experience. It also offers a higher refresh rate and comes with a Wireless One Connect box. Still, it shows works of art when off and is finished with an anti-reflective coating.

Sony 55-inch Bravia 5 OLED TV (2025)
Sony 55-inch Bravia 5 OLED TV (2025): was $1,399.99 now $898 at Amazon
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Amazon's Super Bowl sale has the 2025 Sony Bravia 5 OLED TV at a record-low price of $898. The Bravia 5 delivers an outstanding picture with bright colors and deep contrast thanks to Mini LED backlight and Sony's XR Cognitive Processor. PlayStation 5 fans will also appreciate features such as Auto HDR Tone Mapping and Auto Genre Picture Mode, which enhance the gaming experience.

Hisense 65-inch U65QF mini-LED TV
Hisense 65-inch U65QF mini-LED TV: was $847.99 now $529.96 at Amazon
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The Hisense U65QF is already a great value among budget mini-LED TVs, and this Amazon deal on the 65-inch model makes it a steal. The U65QF has impressive brightness and very good overall picture and sound quality. With its Fire TV smart interface, it's great for Prime Video and Alexa smart home fans, and it also has 4K 144Hz support for gaming.

Samsung 65-inch S90F OLED TV
Save 44%
Samsung 65-inch S90F OLED TV: was $2,499.99 now $1,397.99 at Amazon
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Samsung's S90F OLED TV was released in April of this year, and Amazon has a massive $1,100 discount on the 65-inch model, bringing the price down to a new record low. The S90F OLED TV delivers an outstanding picture, thanks to the quantum dot OLED technology and Samsung's NQ4 AI Gen3 processor. You're also getting extensive gaming features and Samsung's impressive Tizen operating system.

LG 65-Inch C5 OLED TV
LG 65-Inch C5 OLED TV: was $2,699.99 now $1,396.99 at Amazon
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The LG C5 OLED is TechRadar's best-rated TV, and Amazon has the 65-inch model on sale for $1,396.99, thanks to a $1,300 discount. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

Samsung S95F 65-inch OLED TV
Samsung S95F 65-inch OLED TV: was $3,299.99 now $2,597.99 at Amazon
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There's $700 off the 65-inch version of Samsung's latest and greatest OLED TV at Amazon's Super Bowl sale. It's the TV we awarded a full five stars in our Samsung S95F review for its excellent overall picture quality, brightness levels, and vivid colors. An anti-reflection screen means it's well-suited to bright rooms and multiple viewing angles, while gamers will appreciate the four HDMI ports, VRR, and low input lag for a smooth and responsive experience on current-gen consoles.

TCL QM6K 75-inch 4K mini-LED TV (2025)
TCL QM6K 75-inch 4K mini-LED TV (2025) : was $999.99 now $798 at Amazon
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The TCL QM6K delivers excellent value, with bright mini-LED and contrast-rich pictures for the money, plus a packed suite of gaming features including 4K 144Hz, VRR, and Dolby Vision gaming. Today's Super Bowl deal knocks the 75-inch model down to $798.99, $200 off its already great value full price.

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Mackenzie Frazier

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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