Amazon’s Super Bowl sale is live — shop my top picks on TVs, air fryers, soundbars, and more for the ultimate watch party

Super Bowl TV sales and deals 2026
(Image credit: Future)

The Super Bowl LX is scheduled for February 8, and if you're looking to host a party with upgraded home cinema and kitchen appliances, Amazon's Super Bowl sale is here to help.

Shop more deals at Amazon

The retailer is offering massive discounts on best-selling 4K, QLED, and OLED TVs, as well as best-rated soundbars, air fryers, crockpots, and cheap streaming sticks - everything you need to host a party. As someone who shops deals for a living and is throwing a Super Bowl party, I've rounded up my 15 favorite deals from Amazon below, including some of our best-reviewed products from brands like Samsung, Sony, LG, Ninja, and Roku.

A few highlights I can't recommend enough include our best-rated TV, LG's 65-inch C5 OLED, on sale for $1,396.99 thanks to a $1,300 discount; the top-rated 7-quart Crock-Pot on sale for only $35.99; and the Roku Plus 4K streaming stick on sale for $29.

Shop more of my top picks from Amazon's Super Bowl sale below, and keep in mind these are limited-time offers and time is running out to prepare for Super Bowl Sunday.

Amazon's Super Bowl sale — my 15 top deal picks

Roku Streaming Stick Plus 2025
Roku Streaming Stick Plus 2025: was $39.99 now $29 at Amazon
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The Roku Streaming Stick HD is a basic streaming stick that offers plenty for just $29. The Roku remote lets you control your TV's basic functions directly, so you don't need to switch between remotes either. Our reviewer also praised the easy-to-use interface that lets you pick popular apps straight from the opening menu.

Roku Streaming Stick 4K
Roku Streaming Stick 4K: was $49.99 now $34.99 at Amazon
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Roku's budget streaming stick was already a great buy – in our review, we said it delivered a clean, easy-to-navigate interface and was "ideal for someone on a budget or who wants a streamer that can tuck behind a mounted TV". Amazon has the Roku 4K on sale for just $29, making it an excellent option if you're looking for a low-cost, no-frills streaming device.

Crock-Pot 7-Quart Manual Slow Cooker
Crock-Pot 7-Quart Manual Slow Cooker: was $59.99 now $35.99 at Amazon
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A Crock-Pot is a super-handy addition to the kitchen for the Super Bowl, and Amazon has this 7-quart model on sale for just $35.99. This Crock-Pot is incredibly easy to use - and clean, thanks to its Dishwasher-safe stoneware and glass lid, and features high or low slow cooking settings, with a convenient warm function 

Cosori Air Fryer 9-in-1
Cosori Air Fryer 9-in-1: was $119.99 now $89.90 at Amazon
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Thanks to its 6-quart capacity, this Cosori air fryer is ideal for a big group (like a Super Bowl party) and family, and it offers a wide temperature range of up to 450 degrees. It's thankfully non-stick and dishwasher-safe, so cleanup is as straightforward as cooking your favorite meals. Today's price on Amazon is a record low.

Ninja 8 QT DoubleStack Air Fryer
Ninja 8 QT DoubleStack Air Fryer: was $219.99 now $189.99 at Amazon
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The genius of the Double Stack is how it optimizes space across its two baskets; in addition, two racks add more surface area for cooking extra servings or different dishes. It received five stars in our Ninja Double Stack Air Fryer review, and it's topped our best air fryer buying guide since its release.

Sony HT-S100F
Sony HT-S100F: was $159.99 now $98 at Amazon
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Our audio experts can't recommend the Sony HT-S100F soundbar enough. For just $98, you get clear, expansive sound with a sleek design. This model is supremely easy to set up, uses Sony's virtual surround sound processing, and even bundles a classy remote in the box. Talk about bang for your buck.

Samsung B-Series Soundbar HW B400F Soundbar
Samsung B-Series Soundbar HW B400F Soundbar: was $139.99 now $99.99 at Amazon
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Here's an under-$100 soundbar from a reputable brand like Samsung. The B-Series HW B400F delivers full, balanced sound, and the included Samsung remote lets you control your TV and soundbar with a single device.

Sony  Bravia Theater System 6
Sony Bravia Theater System 6: was $799.99 now $599.99 at Amazon
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The Sony Bravia Theater 6 delivers weighty, room-filling bass thanks to its three front-firing speakers, two rear speakers, and included subwoofer. Today's deal from Amazon is just $30 shy of the record-low price.

Roku  55-inch Select Series 4K Smart TV
Roku 55-inch Select Series 4K Smart TV: was $349.99 now $248 at Amazon
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If you're looking for a mid-size budget display to watch the big game, Amazon has Roku's best-selling 55-inch 4K smart TV for just $248. For that money, you get 4K resolution with HDR10 for an impressive picture, an enhanced voice remote, and the excellent Roku smart TV interface.

Sony 55-inch Bravia 5 OLED TV (2025)
Sony 55-inch Bravia 5 OLED TV (2025): was $1,399.99 now $898 at Amazon
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Amazon's Super Bowl sale has the 2025 Sony Bravia 5 OLED TV at a record-low price of $898. The Bravia 5 delivers an outstanding picture with bright colors and deep contrast thanks to Mini LED backlight and Sony's XR Cognitive Processor. PlayStation 5 fans will also appreciate features such as Auto HDR Tone Mapping and Auto Genre Picture Mode, which enhance the gaming experience.

Hisense  55-inch U75Q 4K mini-LED TV (2025)
Hisense 55-inch U75Q 4K mini-LED TV (2025) : was $913.60 now $579.99 at Amazon
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The Hisense U75Q packs a long list of features, including 4K 165Hz and VRR for gaming, as well as high brightness levels and strong picture quality in an affordable package. Thanks to Amazon's Super Bowl sale, its 55-inch model has dropped to $579.99, an impressive 37% off, which is worth checking out.

Hisense 65-inch U65QF mini-LED TV
Hisense 65-inch U65QF mini-LED TV: was $847.99 now $549.99 at Amazon
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The Hisense U65QF is already a great value among budget mini-LED TVs, and this Amazon deal on the 65-inch model makes it a steal. The U65QF has impressive brightness and very good overall picture and sound quality. With its Fire TV smart interface, it's great for Prime Video and Alexa smart home fans, and it also has 4K 144Hz support for gaming.

LG 65-Inch C5 OLED TV
LG 65-Inch C5 OLED TV: was $2,699.99 now $1,396.99 at Amazon
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The LG C5 OLED is TechRadar's best-rated TV, and Amazon has the 65-inch model on sale for $1,396.99, thanks to a $1,300 discount. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

Samsung S95F 65-inch OLED TV
Samsung S95F 65-inch OLED TV: was $3,299.99 now $2,297.99 at Amazon
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There's $1,000 off the 65-inch version of Samsung's latest and greatest OLED TV at Amazon's Super Bowl sale. It's the TV we awarded a full five stars in our Samsung S95F review for its excellent overall picture quality, brightness levels, and vivid colors. An anti-reflection screen means it's well-suited to bright rooms and multiple viewing angles, while gamers will appreciate the four HDMI ports, VRR, and low input lag for a smooth and responsive experience on current-gen consoles.

TCL QM6K 75-inch 4K mini-LED TV (2025)
TCL QM6K 75-inch 4K mini-LED TV (2025) : was $999.99 now $798 at Amazon
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The TCL QM6K delivers excellent value, with bright mini-LED and contrast-rich pictures for the money, plus a packed suite of gaming features including 4K 144Hz, VRR, and Dolby Vision gaming. Today's Super Bowl deal knocks the 75-inch model down to $798.99, $200 off its already great value full price.

Mackenzie Frazier

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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