The LG B5 is one of the best OLED TVs I've tested this year, and its 77-inch model just dropped to a record-low price

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Big savings on LG's most affordable OLED TV

LG B5 OLED TV deal
(Image credit: Future)

If you're looking for a big screen OLED TV this Black Friday, then I've got the deal for you. The 77-inch LG B5 is down to $1,499.99 (was $2,999.99) at Best Buy, a new record-low price for this 77-inch model, which is exclusive to Best Buy.

If you're in the UK, there's a B5 deal for you too, as the 55-inch B5 is down to £899 (was £1,299) at Amazon, which is a record low price!

Today's best LG B5 77-inch Black Friday deal

LG B5 77-inch 4K OLED TV (2025)
LG B5 77-inch 4K OLED TV (2025) : was $2,999.99 now $1,499.99 at Best Buy

The LG B5 delivers excellent picture quality with bold colors and strong contrast, as well as a full suite of gaming features perfect for modern gaming consoles, with performance to match. This exclusive deal knocks the 77-inch model to a record-low price of $1,499.99 at Best Buy, which is a terrific price for an OLED TV at this size.

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LG B5 55-inch 4K OLED TV (2025)
LG B5 55-inch 4K OLED TV (2025) : was £1,299 now £899 at Amazon

The 55-inch B5 has dropped to its lowest-ever price with this deal at Currys, saving £300. The B5 is a brilliant TV, delivering great picture quality and superb gaming performance without the price tag of other OLEDs. This is easily one of the best TV deals you'll find in the early Black Friday sales.

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The LG B5 is one of the best OLED TVs I've tested in 2025. Above all else, it delivers crisp picture quality, with vibrant colors that are perfect for animated movies such as Elemental. It also delivers powerful contrast with deep blacks that suit movies such as The Batman or Dark City. While OLED TVs can often come at a premium, the B5 provides the cheapest way in without making too many compromises.

The B5 also boasts a feature set up there with the best gaming TVs. Four HDMI 2.1 ports support 4K 144Hz, Dolby Vision gaming, ALLM, and VRR, including both AMD FreeSync and Nvidia G-Sync. With a 9.2ms input lag time (in Boost mode), gameplay is responsive, with the B5 expertly handling fast-paced games such as Battlefield V.

While the B5 may not have the brightness of more premium OLED TVs, it delivers everything you'll need with the performance OLED fans will love. It really is one of my favorite TVs of 2025 and should be top of your shopping list this Black Friday.

Shop more of today's best Black Friday sales in the US

Shop more of today's best Black Friday sales in the UK

James Davidson
James Davidson
TV Hardware Staff Writer, Home Entertainment

 James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel. 

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