Best Buy's massive Super Bowl sale is live — here are 15 deals I'd buy on big-screen TVs, air fryers, soundbars, and more

Super Bowl TV deals
(Image credit: Future)

The NFL Playoffs this weekend will decide who's in Super Bowl LX, so Best Buy has launched a timely Super Bowl sale. The retailer is offering massive discounts, with up to 55% off big-screen TVs, soundbars, and air fryers from brands like Samsung, LG, Sony, Ninja, and more.

Shop Best Buy's full Super Bowl sale

As TechRadar's deals editor, I've rounded up my 15 favorite Super Bowl deals below, which include everything from cheap air fryers, high-end soundbars, and best-rated TVs. Whether you're looking to upgrade your TV, improve your home theater sound, or need a new air fryer to whip up some wings for the big game, Best Buy has a deal for you.

A few highlights from Best Buy's Super Bowl sale include the best-selling Bella Pro 8-QT air fryer on sale for only $59.99, Sony's top-rated Bravia Theater Bar 6 soundbar on sale for $499.99, and Insignia's 75-inch 4K QLED Fire TV on sale for $429.99.

Shop more of Best Buy's top Super Bowl deals below, and keep in mind these are limited-time offers. You should prep for Super Bowl Sunday right now (February 8) and take advantage of these incredible bargains.

Best Buy's Super Bowl sale - my top 15 deal picks

Bella Pro 8-qt Touchscreen Air Fryer
Save 45%
Bella Pro 8-qt Touchscreen Air Fryer: was $109.99 now $59.99 at Best Buy
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If you're looking for a cheap air fryer, Best Buy's Super Bowl sale has this Bella Pro model for only $59.99. Thanks to the touchscreen, the timer and functions are simple to set, while the capacity is large enough to cook meals for two to four people. Dishwasher-safe components make it easy to clean and reuse time and time again.

Ninja  Air Fryer Pro 5 QT
Save 31%
Ninja Air Fryer Pro 5 QT: was $129.99 now $89.99 at Best Buy
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If you're not too concerned about having all the bells and whistles that come with Ninja's dual-zone air fryers, a single-zone model may be best. This five-quart model includes four different cooking settings: Air Fry, Roast, Reheat, and Dehydrate. It's also dishwasher safe, so you can say goodbye to dreaded clean-ups.

Sony Bravia Theater Bar 6
Save 29%
Sony Bravia Theater Bar 6: was $699.99 now $499.99 at Best Buy
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The Sony Bravia Theater Bar 6 is $200 off at Best Buy's Super Bowl sale. When we tested it, we highlighted the soundbar's excellent audio performance, highly tunable sound, and a broad set of smart features. At less than $500, you're getting booming bass from the wireless sub and crystal-clear sound from the main bar, which combine to elevate your viewing experience.

Samsung HW-Q990D Q-series soundbar with wireless subwoofer and rear speakers
Save 40%
Samsung HW-Q990D Q-series soundbar with wireless subwoofer and rear speakers: was $1,999.99 now $1,199.99 at Best Buy
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Samsung's HW-Q990D is one of the very best Dolby Atmos soundbars you can buy, and right now you can get it for $1,199.99, thanks to $800 in savings. While still pricey, you get a lot of audio for your money: it's an 11.1.4-channel system with Bluetooth and Wi-Fi, digital assistant integration, and Samsung's Q-Symphony sound. At full price, it deserved the full five stars; at this price, you can add a sixth star to the rating. It's that good.

Insignia 50-inch F50 Series 4K Smart Fire TV
Save 40%
Insignia 50-inch F50 Series 4K Smart Fire TV : was $299.99 now $179.99 at Best Buy
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You can get the best-selling Insignia 50-inch F50 Series 4K TV for an incredible price of $179.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with Fire OS, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Toshiba 55-inch C350 4K Fire TV
Save 38%
Toshiba 55-inch C350 4K Fire TV: was $399.99 now $249.99 at Best Buy
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Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a mid-size display to watch the big game, this is an excellent option.

Samsung 55-inch U7900F 4K TV
Save 34%
Samsung 55-inch U7900F 4K TV: was $379.99 now $249.99 at Best Buy
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If you're looking for a budget display to watch the Super Bowl, Samsung's best-selling U7900F 55-inch 4K smart TV for $250 is an excellent choice. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support for under $300, which is an absolute steal.

LG 65-inch UA7050 4K UHD TV
Save 33%
LG 65-inch UA7050 4K UHD TV: was $489.99 now $329.99 at Best Buy
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This 65-inch LG 4K TV is a bargain for the size, and it offers excellent value as a basic, budget-friendly TV for watching the Super Bowl. It supports up to 4K resolution, HDR10 Pro, and a Filmmaker Mode for watching movies and shows as directors intended from all the major streaming apps. Once the Super Bowl is over, it offers an easy way to customize gaming settings on PS5 and Xbox with the LG Game Optimizer and GeForce Now for streaming games without a console.

Samsung 65-inch S84F OLED TV (2025)
Save 55%
Samsung 65-inch S84F OLED TV (2025): was $1,999.99 now $899.99 at Best Buy
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Best Buy has Samsung's 65-inch S84F OLED TV on sale for an unbelievable price of $899.99. The S84F OLED TV delivers the perfect contrast of OLED technology, with Samsung's NQ4 AI Gen2 processor making everything beautifully sharp and rich. You're also getting extensive gaming features and Samsung's comprehensive Tizen smart TV system.

LG 65-Inch C5 OLED TV
Save 48%
LG 65-Inch C5 OLED TV: was $2,699.99 now $1,399.99 at Best Buy
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The 65-inch LG C5 OLED, TechRadar's best-rated TV, is $1,300 off at Best Buy. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

Insignia 75-inch QF Series QLED 4K Fire TV
Save 34%
Insignia 75-inch QF Series QLED 4K Fire TV : was $649.99 now $429.99 at Best Buy
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A big-screen QLED display for only $429.99 is an unheard-of price. Insignia's QF Series QLED TV boasts 4K Ultra HD resolution with Quantum Dot technology, delivering bold, vibrant colors and lifelike images. You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Sony  Bravia 8 II 4K QD-OLED TV (2025)
Save 31%
Sony Bravia 8 II 4K QD-OLED TV (2025): was $3,499.99 now $2,399.99 at Best Buy
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This is a record-low price for the 65-inch model of Sony's flagship 2025 OLED TV, the Bravia 8 II, with a huge $1,100 off. The Bravia 8 II uses a QD-OLED panel that delivers an accurate, natural, and detailed picture, and its powerful built-in sound is better than most TVs. In an extremely competitive TV market, the Bravia 8 II is one of the stand-out models.

Samsung 75-inch Q6F Series QLED TV
Save 33%
Samsung 75-inch Q6F Series QLED TV: was $899.99 now $599.99 at Best Buy
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A 75-inch QLED display for $599.99 is an unbelievable deal. Samsung's 2025 Q6F Series TV delivers brilliant colors and contrast for which these QLED displays are known. It only supports a 60Hz refresh rate, so if you're looking for speedy gaming action, go for one of the more premium models.

TCL 75-inch QM5K Mini-LED 4K TV
Save 50%
TCL 75-inch QM5K Mini-LED 4K TV: was $1,199.99 now $599.99 at Best Buy
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This entry-level version of a Mini-LED TV from TCL is an excellent buy at this low price. Newer and more powerful versions are available, but in terms of value for money, this display is incredibly hard to beat. It's a whopping 75 inches, offers a detailed and bright picture, vivid colors, and the intuitive Google TV interface to access top streaming apps. It's a whole lot of TV for a relatively low price.

LG  77-inch B5 4K OLED TV (2025)
Save 50%
LG 77-inch B5 4K OLED TV (2025) : was $2,999.99 now $1,499.99 at Best Buy
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The LG B5 delivers excellent picture quality with bold colors and strong contrast, as well as a full suite of gaming features perfect for modern gaming consoles, with performance to match. This exclusive deal knocks the 77-inch model to a record-low price of $1,499.99 at Best Buy, which is a terrific price for an OLED TV at this size.

Mackenzie Frazier

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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